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Tim Lawless

Senior Advisor

Tim is a senior advisor serving CIOs as a part of the Forrester Leadership Boards. In this role, he engages with CIOs to advise them on key strategic initiatives, including modernizing core platforms and processes; producing positive digital and customer experience outcomes; and utilizing innovation and emerging technology to drive value. He supports transformation efforts across a variety of industries and geographies. A trusted, unbiased partner, Tim draws on the rich insights within the Forrester ecosystem and his own experience to provide timely and relevant advice.

Previous Work Experience

Tim has been an analyst, consultant, and advisor to technology leaders for the past 10 years. During that time, he has led complex, global research and consulting efforts for clients across the Fortune 500. Prior to joining Forrester, Tim most recently led a consulting practice servicing some of the world’s premier enterprise technology vendors across their product, marketing, and channel strategies. These included advising on market opportunity, pricing strategy, competitive intelligence, and indirect sales channel effectiveness.

Education

Tim holds both Bachelor and Master of Arts degrees from the University of Waterloo, Canada.

Tim is a senior advisor serving CIOs as a part of the Forrester Leadership Boards. In this role, he engages with CIOs to advise them on key strategic initiatives, including modernizing core platforms and processes; producing positive digital and customer experience outcomes; and utilizing innovation and emerging technology to drive value. He supports transformation efforts across a variety of industries and geographies. A trusted, unbiased partner, Tim draws on the rich insights within the Forrester ecosystem and his own experience to provide timely and relevant advice.

Previous Work Experience

Tim has been an analyst, consultant, and advisor to technology leaders for the past 10 years. During that time, he has led complex, global research and consulting efforts for clients across the Fortune 500. Prior to joining Forrester, Tim most recently led a consulting practice servicing some of the world’s premier enterprise technology vendors across their product, marketing, and channel strategies. These included advising on market opportunity, pricing strategy, competitive intelligence, and indirect sales channel effectiveness.

Education

Tim holds both Bachelor and Master of Arts degrees from the University of Waterloo, Canada.

Tim Lawless's Most Recent Research

Research

A CIO's Guide To Their First 100 Days

A Laser Focus On People, People, People ... And Eventually Process And Technology
March 19th, 2021 | Tim Lawless

Every day counts for a new CIO and none more so than their first 100. What you do, and perhaps more importantly what you don't do, will set the tone for...

14 min read