Skip to main content
Photo of Xiaofeng Wang

Xiaofeng Wang

Principal Analyst

Find Xiaofeng on:

Xiaofeng helps B2C marketing and digital business professionals develop effective digital marketing and omnichannel engagement strategies for the Asia Pacific market. Xiaofeng's research focuses on how to better understand the unique social, mobile, and digital behaviors of consumers in Asia Pacific and how to harness digital platforms like Alibaba and WeChat to drive awareness, engagement, and brand loyalty. She is fluent in English and Mandarin.

Previous Work Experience

Before joining Forrester in November 2012, Xiaofeng worked as a strategic planning manager on the marketing team at Sina Weibo, the largest microblogging platform in China, where she developed key consumer insights to drive social media effectiveness for automotive, retail, telecommunications, financial services, and consumer packaged goods companies. Xiaofeng was also a strategic planner at L3 Advertising, a multicultural advertising agency based in New York, where she developed brand and integrated marketing strategies for her clients.

Education

Xiaofeng holds an MA in integrated marketing communication from Emerson College, an MA in communication from Tsinghua University, and a BA with a double major in advertising and economics from Peking University. She was also the recipient of the 2004 Outstanding Innovation Award from the Serge Dumont-Tsinghua Communications Scholarship and the 2003 Most Creative Award from the Asian Inter-University Multimedia Design Competition.

Xiaofeng helps B2C marketing and digital business professionals develop effective digital marketing and omnichannel engagement strategies for the Asia Pacific market. Xiaofeng's research focuses on how to better understand the unique social, mobile, and digital behaviors of consumers in Asia Pacific and how to harness digital platforms like Alibaba and WeChat to drive awareness, engagement, and brand loyalty. She is fluent in English and Mandarin.

Previous Work Experience

Before joining Forrester in November 2012, Xiaofeng worked as a strategic planning manager on the marketing team at Sina Weibo, the largest microblogging platform in China, where she developed key consumer insights to drive social media effectiveness for automotive, retail, telecommunications, financial services, and consumer packaged goods companies. Xiaofeng was also a strategic planner at L3 Advertising, a multicultural advertising agency based in New York, where she developed brand and integrated marketing strategies for her clients.

Education

Xiaofeng holds an MA in integrated marketing communication from Emerson College, an MA in communication from Tsinghua University, and a BA with a double major in advertising and economics from Peking University. She was also the recipient of the 2004 Outstanding Innovation Award from the Serge Dumont-Tsinghua Communications Scholarship and the 2003 Most Creative Award from the Asian Inter-University Multimedia Design Competition.

Xiaofeng Wang's Most Recent Research

Research

The Forrester Wave™: Cross-Channel Campaign Management In Asia Pacific, Q2 2021

The 10 Providers That Matter Most And How They Stack Up
May 26th, 2021 | Xiaofeng Wang

In our 36-criterion evaluation of cross-channel campaign management (CCCM) providers in Asia Pacific (APAC), we identified the 10 most significant ones...

17 min read
Research

Keep A Finger On The Pulse Of Singapore's Luxury Consumers

March 29th, 2021 | Xiaofeng Wang

Singapore's per capita GDP is the sixth highest in the world and the highest in Asia Pacific, making it an important market for luxury brands and retailers...

1 min read
Research

Now Tech: Cross-Channel Campaign Management In Asia Pacific, Q1 2021

Forrester's Overview Of 27 Cross-Channel Campaign Management Providers
February 4th, 2021 | Xiaofeng Wang

B2C marketers can use cross-channel campaign management (CCCM) offerings to better understand customers, orchestrate outbound interactions across touchpoints...

5 min read
Research

Keep A Finger On The Pulse Of China's Luxury Consumers

December 14th, 2020 | Xiaofeng Wang

China is the world’s largest luxury retail market. By the end of 2020, consumer luxury goods spending in the country will reach $111 billion, accounting...

1 min read
Research

Forrester Infographic: Banks Should Engage High-Energy Consumers With Hybrid Experiences

December 2nd, 2020 | Xiaofeng Wang

Consumer energy is the underlying emotional force that drives consumer desire, readiness, and ability to increase engagement with brands. High-energy consumers...

1 min read