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Zhi-Ying Barry

Senior Analyst

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Zhi-Ying serves digital strategy professionals in the financial services and retail sectors across Asia Pacific. Her research focuses on the business and customer value that digital technologies bring; she advises clients on strategies to create new business models and sources of value for customers in the region. She works closely with digital executives at major banks, insurers, wealth management firms, and superannuation firms in Asia Pacific. Zhi-Ying is now based in Sydney, having previously worked in Forrester’s Singapore office.

Prior to this role, Zhi-Ying was a researcher on the eBusiness and channel strategy team; before that, she was a research associate on the CIO team.

Previous Work Experience

Zhi-Ying’s previous roles include analyst at Wealth-X, where she researched global wealth trends, and financial journalist at CNBC Asia, where she covered macroeconomic trends and Asian equities.

Zhi-Ying's views on digital transformation, digital banking and insurance, mobile banking, and mobile payments are commonly cited in prominent local and international publications and broadcast media. Zhi-Ying is fluent in Mandarin Chinese and has limited working proficiency in Bahasa Malaysia and Indonesia.

Education

Zhi-Ying graduated with a B.A. (hons.) in political science (international relations) from the National University of Singapore.

Zhi-Ying serves digital strategy professionals in the financial services and retail sectors across Asia Pacific. Her research focuses on the business and customer value that digital technologies bring; she advises clients on strategies to create new business models and sources of value for customers in the region. She works closely with digital executives at major banks, insurers, wealth management firms, and superannuation firms in Asia Pacific. Zhi-Ying is now based in Sydney, having previously worked in Forrester’s Singapore office.

Prior to this role, Zhi-Ying was a researcher on the eBusiness and channel strategy team; before that, she was a research associate on the CIO team.

Previous Work Experience

Zhi-Ying’s previous roles include analyst at Wealth-X, where she researched global wealth trends, and financial journalist at CNBC Asia, where she covered macroeconomic trends and Asian equities.

Zhi-Ying's views on digital transformation, digital banking and insurance, mobile banking, and mobile payments are commonly cited in prominent local and international publications and broadcast media. Zhi-Ying is fluent in Mandarin Chinese and has limited working proficiency in Bahasa Malaysia and Indonesia.

Education

Zhi-Ying graduated with a B.A. (hons.) in political science (international relations) from the National University of Singapore.

Zhi-Ying Barry's Most Recent Research

Research

How To Elevate Digital Superannuation Experiences

Fix The Basics And Build New Capabilities
March 17th, 2021 | Zhi-Ying Barry , Vijay Raghavan

Superannuation firms' websites and mobile apps have become hubs for their members' retirement planning decisions. Although digital platforms are one of...

8 min read
Research

The Forrester Digital Experience Review™: Global Mobile Banking Apps Summary, 2020

Benchmarks: The Digital Banking Strategy Playbook

Mobile apps have become the touchpoint of choice for millions of banking customers to manage their finances. With expectations rising, digital banking...

8 min read
Research

How To Reinvent Small Business Lending

SMB Lending Transformation Requires A Reset Of Technology, Processes, And Culture
December 10th, 2020 | Zhi-Ying Barry

COVID-19 is challenging how business lenders operate at every part of the lending value chain. To address these challenges, some lenders have begun to...

8 min read
Research

The State Of Open Banking In Singapore

Banks Must Be Prepared To Take A Multimodal Approach
September 21st, 2020 | Zhi-Ying Barry

Singapore is adopting an organic approach to open banking, facilitated by the Monetary Authority of Singapore (MAS). Although open banking is not mandatory...

11 min read
Research

COVID-19 Is Forcing Lenders To Transform

Accelerate Small Business Lending Digital Transformation To Drive Growth And Demonstrate Leadership
August 26th, 2020 | Zhi-Ying Barry

COVID-19 has exacerbated the liquidity challenge that small and medium-size businesses (SMBs) globally face. Many incumbent lenders have been forced to...

9 min read