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What’s Next For The Booming Retail Media Market

Emily Collins May 27, 2022
The retail media boom will keep booming. We predict US ad sales will reach $40 billion this year. Learn how the space will evolve.
Blog

NFTs Are Having A Bromance With US Males

Mike Proulx November 4, 2021
State Farm is jumping onto the NFT bandwagon with a football-themed treasure hunt running November 4–7. The insurance company is just the latest of a quickly growing list of brands experimenting with nonfungible tokens since they started gaining marketers’ attention back in March with the launch of NBA Top Shot. That same month, NFTs officially […]
Blog

Consumers Aren’t Ready For The Metaverse Yet

Mike Proulx September 21, 2021
In its current state, the metaverse is prime (virtual) real-estate for brands looking to make press headlines, test and learn, and reach a subset of the Gen Z audience. Brands that expect a revenue-based ROI from their metaverse custom media buys will be sorely disappointed.