Forrester analysts attended SAP’s key customer event, Sapphire, this year in Barcelona and Orlando. In 2023, “digital” and “AI” were the two keywords used in almost every presentation … sometimes maybe abused. Two things caught our attention: Digital hubs as a business enabler. SAP estimates that 80% of B2B transactions will happen via digital channels … Continue reading Our Reflections On SAP Sapphire 2023