One of the top questions we get from Forrester’s B2C marketing clients is, “How should I restructure my marketing org?” And to be honest, that’s a loaded question, as it assumes that the org chart is the problem. (Spoiler: Most often, it’s not.) But AI is already changing how marketing gets done, who does it, … Continue reading Welcome Back, Peter Kim: Forrester’s VP, Principal Analyst Covering The AI-Enabled B2C Marketing Org