A Love Story Older Than Television The tension between CMOs and advertising agencies didn’t start with AI, procurement, or any media disruption. And history makes one thing clear: Agencies only gain power when CMOs don’t — or can’t — fully exercise theirs. It’s embedded in the very origin of the advertising agency itself. To understand … Continue reading What The History Of Ad Agencies Tells Us About CMO Power: Order-Takers To Strategic Partners — And Back Again