Bobby Cameron

Vice President, Principal Analyst serving CIOs

Bobby serves CIOs. He is a leading expert on best practices for IT, including: business technology (BT), the empowered BT archetype, transformation from IT to BT, BT demand management, driving business innovation, business alignment, the business value of IT, BT strategic planning, IT governance, IT structure, IT/BT maturity, the marketing of IT, architecture and technology strategy, application development, IT operations, and serving the business.

His specialty is transformative technology use that drives business success in the emerging world of business technology (BT), like IT value creation, technology-based business innovation, and digital business networks.

While Bobby focuses his research on delivering IT excellence on the road to BT, he continues his close work with members of The CIO Group in the Forrester Leadership Boards, which he conceived and piloted in 2002. In this role, he writes CIO-targeted research, answers individual members' business and technology inquiries, and facilitates CIO Group member exchange meetings where CIOs discuss member-selected topics.

Previous Work Experience

Prior to taking on this role, Bobby's research focused on technology leadership — the impact of technology and services on organizations, budgets, and roles. Bobby previously led Forrester's research on IT services and enterprisewide applications, such as ERP, supply chain, and customer management, that can make or break a company's business performance. Bobby has also directed Forrester's software strategies service. Bobby has led Forrester's research into the transformation of IT governance, measuring IT's success, eBusiness organizations, business growth through applications, harnessing computing chaos, and distributed information infrastructures. He is also a recognized expert in many Internet/intranet technologies and client/server software issues, including packaged applications, databases, middleware, application design, decision support, software development, and security.

Before joining Forrester, Bobby spent five years as director of product management at Dun and Bradstreet Software (DBS), with responsibility for that company's client/server directions, decision support products, and tools and technologies. Bobby came to DBS from Dataquest, the San Jose, Calif.-based market research firm, where he spent two years as associate director for Northeast Research, focusing on business applications and systems. Prior to Dataquest, he spent nine years at Chase Manhattan's electronic banking business in Lexington, Mass., connecting 8,000 treasurers with 100 bank back offices worldwide. While at Chase, Bobby was MIS director and director of product management.

Education

Bobby holds a B.A. in economics from Harvard University and an M.S. in economics from the University of Tennessee, Knoxville.

Bobby Cameron's Research

  • For CIOs

    Report: Embark On Your Road Map To BT Leadership

    Organizations that transition from the age of information to the age of the customer will be the leaders in their markets. To make the BT transition, CIOs need to take stock of the technology ma...

  • For CIOs

    Report: The CIO Mandate: Engaging Customers With Business Technology

    Business technology (BT) brings together technology and traditionally customer-facing roles like marketing, sales, service, brand/product management, and fulfillment to deliver superior (digital...

  • For CIOs

    Report: Brief: Accelerate The CIO's BT Agenda With Five New Capabilities

    Your tech management organization will undergo significant change as it retools to improve business collaboration and accelerate digital responses to customer and competitor actions. Acceleratin...

  • For CIOs

    Report: CIOs, CX, And End-To-End Tech Management

    As firms intensify their focus on customer experience (CX), CIOs increasingly are drawn into the heart of a key CX challenge: how to add digital to the CX mix. CX investments in systems of engag...

  • For CIOs

    Report: Introducing Forrester's Technology Management Leadership Maturity Model, 2015

    CIOs struggle in normal times to answer two questions: 1) How are we doing, and 2) what should I prioritize? But now this struggle is intensifying because there's a revolution afoot in technolog...

  • For CIOs

    Report: The Emerging Technology Trends That CIOs Should Care About

    Today's technology trends may appear like only incremental changes compared with historic changes like ERP and the Internet, but Forrester believes that we are in the initial phases of a major t...

  • For CIOs

    Report: BT Changes IT's Operating Model

    The transition from IT to BT continues, evidenced by the absorption of traditional IT roles throughout the business organization and the increasing number of business executives who are taking o...

  • For CIOs

    Report: Next Up: The 21st Century CIO

    The pace of technology change — and therefore business expectations and IT culture — is accelerating, fueled by three things: IT's brief but turbulent history, a crush of external fo...

  • For CIOs

    Report: The CIO Mandate: Engaging Customers With Business Technology

    Business technology (BT) brings together technology and traditionally customer-facing roles like marketing, sales, service, brand/product management, and fulfillment to deliver superior (digital...

  • For CIOs

    Report: New IT-Business Partnership Enables BT Success

    With the emergence of business technology (BT), technology is moving outside of IT's direct control. Why? BT users are striving to use technology for their specific purposes at a pace faster tha...

View all of Bobby Cameron's Research

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