Boris Evelson

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Boris serves the Application Development & Delivery role. He is a leading expert in business intelligence (BI) — a set of processes, methodologies, and technologies used to transform raw data into meaningful, useful, and action-oriented enterprise information. Boris delivers strategic guidance, helping enterprises define BI strategies, governance, and architectures and identify vendors and technologies that help them put information to use in business processes and end user experiences.

Boris' current research focuses on the practical and actionable best practices for building BI infrastructure and applications, such as BI business cases, architectural options, organizational structures, and vendor selection. Boris continues to explore emerging trends in next-generation BI, such as agile BI architecture and development approaches, in-memory analytics, advanced data visualization, convergence of structured data and unstructured content analytics, process-driven and operational BI, and many others.

Previous Work Experience

Boris has more than 30 years of experience with enterprise software and applications implementation, management consulting, and strategic advisory skills. Most recently, Boris was a managing partner at Textra, a boutique strategic advisory firm serving all IT constituents: users, vendors, and investors. Boris cofounded Textra after spending several years as a VP and a strategic technology advisor at JPMorgan/LabMorgan, where he led many successful internal BI initiatives, advising the bank's large enterprise software clients on enterprise adoption issues and product and marketing strategies. Prior to JPMorgan, Boris served as a senior manager of data warehousing and customer relationship management (CRM) practices at PricewaterhouseCoopers. Boris started his career at Citibank, where, among many other successful projects, he implemented the bank's first global credit risk data warehouse.


Boris holds a degree in music education from Moscow Gnessin School Of Music, Russia.

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  • James L. McQuivey
  • For CMO Professionals

    Report:Brief: Amazon's Digital Subscriptions Are A Sign Of Things To Come

    Pay attention to digital subscriptions; the future of digital relationships will be full of them. Digital platforms like Amazon and Microsoft lead in defining this ultimate form of digital...

    • Downloads: 160
  • For Chief Marketing Officer Professionals

    Blog:Why Didn't Someone Else Buy Goodreads Before Amazon?

    After traveling 5,000 miles in three days to speak about digital disruption (I know, it's odd that my physical body has to go somewhere to talk about being more digitally disruptive), I fell...

    • For CMO Professionals

      Report:Brief: Prepare Now For Apple's Giant Leap Into Wearables

      Apple Will Regain The Innovator's Crown And Boost The Wearables Market With The iWatch

      The wearables market offers marketers a growing opportunity to build relationships with customers. From Disney's successful MagicBand to the Pebble smartwatch's Yelp app, marketers are already...

      • Downloads: 248
    • For Chief Marketing Officer Professionals

      Blog:Digital Disruption Will Eliminate Your Monopoly, Too

      Monday’s The New York Times offers a defense of authors’ rights from bestselling author and head of the Authors Guild, Scott Turow. In the piece, Turow interprets a Supreme Court decision...

      • For Chief Marketing Officer Professionals

        Blog:Kindle Fire HDX Builds An Unprecedented Digital Customer Relationship For Amazon

        Watching cut the prices of last year’s Kindle Fire devices shortly after they debuted, you may have concluded that Amazon’s tablets weren’t performing well. You may have...

        • For CMO Professionals

          Report:Start To Build Your Ultimate Customer Relationship

          Digital Platforms Pave The Way For Others To Build Powerful Lifestyle-Enhancing Relationships

          Thanks to digital disruption, consumers have fully embraced a world where they use digital enablers to connect with companies more deeply than ever before. Digital platform providers like,...

          • Downloads: 434
        • For Chief Marketing Officer Professionals

          Blog:What Really Counts As Digital Disruption?

          I'll be first to agree that "disruption" is an overused word. I hear it all the time -- companies pitching me their new business idea describe how they're going to disrupt this or disrupt...

          • For Chief Marketing Officer Professionals

            Blog:Xbox One Wins The Launch Wars Hands Down

            Folks, this one is going to be short because it's the easiest case I've ever made. Microsoft wins the next-gen game console launch wars by launching something that the company doesn't...

            • For Chief Marketing Officer Professionals

              Blog:Having Faith In Apple Plus Beats

              A media frenzy arose last night when the Financial Times suggested it had word from the inside that Apple is closing in on buying Beats Electronics for $3.2 billion. The immediate response from all...

              • For Chief Marketing Officer Professionals

                Blog:Digital Disruption Requires An Organizational Fix

                Apple just announced that it has cumulatively sold more than 170 million iPads since the product first debuted in 2010. For context, if iPad Nation were a country, it would be roughly tied at No. 7...

                • For CMO Professionals

                  Charts & Figures:Amazon Builds Relationships With Consumers Through eBooks

                  The eReader Case Study Illustrates How The Next Wave Of Gadgets Will Play Out

                • For CMO Professionals

                  Charts & Figures:Forecast: US eReader Users, 2010 To 2015

                  US eReader Forecast, 2010 To 2015

                • For Chief Marketing Officer Professionals

                  Blog:YouTube Wants You To Pay So It Can Have More Of Everything

                  YouTube finally announced this week that it would allow channels to charge monthly fees to access content on YouTube. Some have predicted that YouTube’s subscription model would undercut its ad...

                  • For CMO Professionals

                    Report:Organizing For Digital Disruption: Where And How To Ignite The Disruption You Need

                    Forrester's surveys make it clear that executives believe in digital disruption; a majority of them are excited to put into practice the foundational tenets on which digital disruption must be built:...

                    • Downloads: 611
                  • For Chief Marketing Officer Professionals

                    Blog:Your Voice Will Control The Future

                    Google acquired Nest for billions, and then Facebook spent several more billion on Oculus VR. We’re only a few months into 2014, and already billions have been spent by some of the...

                    • For CMO Professionals

                      Report:How To Ride The Rise And Fall Of Digital Devices

                      The eReader Case Study Illustrates How The Next Wave Of Gadgets Will Play Out

                      Our digital era has witnessed the ascent and decline of a stunning number of new devices: The PDA, the digital camera, and the dedicated MP3 player have all risen to prominence only to collapse into...

                      • Downloads: 301
                    • For CMO Professionals

                      Charts & Figures:Three Obstacles That Hamper Digital Disruption

                    • For CMO Professionals

                      Charts & Figures:Forecast: US Connectable TVs, 2011 To 2016

                    • For Chief Marketing Officer Professionals

                      Blog:Has Apple Thrown In the Towel?

                      The rumors turn out to be true. Apple is buying Beats for $3 billion, just slightly less money than originally suggested. Now that it's official, I'm confidently reiterating my...

                      • For Infrastructure & Operations Professionals

                        Report:Wearables Drive Innovation By Addressing Fundamental Human Needs

                        Take An Expansive View Of Wearables To Equip Workers — And Customers — With Wearable Devices

                        The wearables market suffers from a hype bubble: The ratio of released products to product sales is currently very high. But wearables are for real. Forrester surveyed 4,566 US online consumers and...

                        • Downloads: 296
                      • For Infrastructure & Operations Professionals

                        Report:Brief: How I&O Leaders Should Prepare For Apple's Leap Into The Wearables Market

                        Apple's iWatch Will Become A Critical Tool For Workforce Enablement And Customer Interactions

                        Wearables offer enterprises powerful tools for empowering workers and engaging customers. As company-owned devices, devices like Google Glass are already helping employees such as surgeons perform...

                        • Downloads: 109
                      • For Chief Marketing Officer Professionals

                        Blog:Sony Should Fight Fire With Fire And Post "The Interview" Online For Free

                        Late last night, Sony revealed that it would pull The Interview from its release schedule. This decision was made in response to the step taken by the major theater chains, all agreeing that they...

                        • For Chief Marketing Officer Professionals

                          Blog:Change The Interface, Change The World: Microsoft HoloLens Takes Computing’s Next Giant Leap

                          Windows 10 comes with holographic computing built into it. And to prove that it’s serious about holography, the company announced Microsoft HoloLens, a headset that lets people interact with...

                          • For Chief Marketing Officer Professionals

                            Blog:How To Be More Like Uber And Airbnb

                            I recently heard my all-time favorite excuse for why you can't disrupt yourself. It was in a session with 40 senior IT leaders of a Fortune 500 company including the CIO. Somebody brought up Uber and...

                            • For Chief Marketing Officer Professionals

                              Blog:CES 2013: The Four-Sentence Summary

                              I know what you're thinking: CES is so last week already. But the lessons of CES will follow -- some would say haunt -- us all year long, so it's worth a sober summary of last week's...