Boris Evelson

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Boris serves the Application Development & Delivery role. He is a leading expert in business intelligence (BI) — a set of processes, methodologies, and technologies used to transform raw data into meaningful, useful, and action-oriented enterprise information. Boris delivers strategic guidance, helping enterprises define BI strategies, governance, and architectures and identify vendors and technologies that help them put information to use in business processes and end user experiences.

Boris' current research focuses on the practical and actionable best practices for building BI infrastructure and applications, such as BI business cases, architectural options, organizational structures, and vendor selection. Boris continues to explore emerging trends in next-generation BI, such as agile BI architecture and development approaches, in-memory analytics, advanced data visualization, convergence of structured data and unstructured content analytics, process-driven and operational BI, and many others.

Previous Work Experience

Boris has more than 30 years of experience with enterprise software and applications implementation, management consulting, and strategic advisory skills. Most recently, Boris was a managing partner at Textra, a boutique strategic advisory firm serving all IT constituents: users, vendors, and investors. Boris cofounded Textra after spending several years as a VP and a strategic technology advisor at JPMorgan/LabMorgan, where he led many successful internal BI initiatives, advising the bank's large enterprise software clients on enterprise adoption issues and product and marketing strategies. Prior to JPMorgan, Boris served as a senior manager of data warehousing and customer relationship management (CRM) practices at PricewaterhouseCoopers. Boris started his career at Citibank, where, among many other successful projects, he implemented the bank's first global credit risk data warehouse.


Boris holds a degree in music education from Moscow Gnessin School Of Music, Russia.

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101 results in Reports

  • Boris Evelson
  • For Application Development & Delivery Professionals

    Report:Vendor Landscape: Big Data Text Analytics

    Take Action From Customer Insights Hidden In Unstructured Data

    Without the insights buried in petabytes of unstructured data, your customer view will never be complete. But most of the axioms, best practices, and technologies used for structured data do not...

    • Downloads: 108
  • For Application Development & Delivery Professionals

    Report:Vendor Landscape: Forrester's 10-Step Methodology For Shortlisting BI Vendors

    Tools And Technology: The Business Intelligence Playbook

    Business intelligence (BI) is a runaway locomotive that keeps picking up speed in terms of enterprise interest, adoption, and spending levels. The result: there are now more than 50 vendors in the...

    • Downloads: 626
  • For Application Development & Delivery Professionals

    Report:Four Data Visualization Design Steps Help Turn Business Insights Into Action More Effectively

    As data volumes and information complexity skyrocket, business intelligence (BI) and analytics tools have added data visualization capabilities, helping users move from insights to action by...

    • Downloads: 118
  • For Application Development & Delivery Professionals

    Report:Brief: Data Visualization Unlocks The Value Of Business Insights

    Have you ever wondered what's behind the age-old saying that a picture is worth a thousand words? How does that translate in practice into the world of data visualization? While there are many...

    • Downloads: 84
  • For Application Development & Delivery Professionals

    Report:Drive Business Insight With Effective BI Strategy

    Road Map: The Business Intelligence Playbook

    How does an enterprise make sense of operations, logistics, and finances? There's just too much information for any one person to process. So it's business intelligence (BI) to the rescue! But how...

    • Downloads: 2391
  • For Application Development & Delivery Professionals

    Report:Quick Take: AWS QuickSight Will Disrupt Business Intelligence And Analytics

    The New Cloud-Based Platform Makes Sense For Some AD&D Pros, But Not All

    There's a new 800-pound gorilla in the business intelligence (BI) and analytics room. QuickSight, a new offering from Amazon Web Services (AWS), will disrupt the analysis and data visualization areas...

    • Downloads: 164
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Agile Business Intelligence Platforms, Q3 2015

    The 13 Providers That Matter Most And How They Stack Up

    In Forrester's 15-criteria evaluation of Agile business intelligence (BI) vendors, we identified the 13 most significant software providers in the category —Birst, GoodData, IBM, Information...

    • Downloads: 375
  • For Application Development & Delivery Professionals

    Report:Maximize Your Chances Of Business Intelligence Success In A Customer-Centric World

    Processes: The Business Intelligence Playbook For 2015

    What can you do to make sure that your business intelligence (BI) initiative doesn't end up on the scrap heap of failed projects? Seeking answers to this question isn't unique to BI projects —...

    • Downloads: 966
  • For Application Development & Delivery Professionals

    Report:Vendor Landscape: BI-On-Hadoop For Customer Insights

    Six Steps To Bridge The Worlds Of Business Intelligence And Big Data

    By the time you've inched closer to a complete view of your customers by integrating internal data, you are facing the next challenge of enriching this view with new external data sources like social...

    • Downloads: 207
  • For Application Development & Delivery Professionals

    Report:Use Forrester's BI Pricing Analysis To Negotiate Better Deals

    Embrace Forrester's Approach To Get More Value For Your Money

    Many business intelligence (BI) vendors do not publish list prices. Some do not even provide list prices under nondisclosure agreements (NDAs) to their customers and prospects. Plus, BI pricing and...

    • Downloads: 112
  • For Application Development & Delivery Professionals

    Report:Brief: Reasons To (Or Not To) Modernize BI Platforms With Hadoop

    Some BI Challenges — Culture, People, Processes — Cannot Be Solved With Big Data

    Business intelligence (BI) and big data are two pieces of the same jigsaw puzzle — a mosaic of multiple technologies, processes, and best practices that transform data into information for...

    • Downloads: 152
  • For Application Development & Delivery Professionals

    Report:It's Time To Upgrade Business Intelligence To Systems Of Insight

    Supercharge BI With Agility, Big Data, And Insights To Drive Action

    Business intelligence (BI) has been faithfully serving enterprises for more than two decades. The world, however, doesn't stand still. BI must keep evolving, improving, and adapting to key business...

    • Downloads: 269
  • For Application Development & Delivery Professionals

    Report:Market Overview: Text Analytics

    Expand Your Big Data Capabilities With Unstructured Text Analytics

    The big promise of big data to deliver better insights to enterprise decision-makers will not fully materialize unless business intelligence (BI) and analytics incorporate all available sources of...

    • Downloads: 392
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Enterprise Business Intelligence Platforms, Q1 2015

    The Top BI Vendors That Matter Most And How They Stack Up

    In Forrester's 60-criteria evaluation of enterprise business intelligence (BI) platform vendors, we identified the 11 most significant software providers — IBM, Information Builders, Microsoft,...

    • Downloads: 884
  • For Application Development & Delivery Professionals

    Report:Boost Your Business Insights By Converging Big Data And BI

    Vision: The Business Intelligence Playbook

    What is the difference between business intelligence (BI) and big data? Is big data just a more modern version of BI, or are there significant differences? If they are different, what are the typical...

    • Downloads: 506
  • For Application Development & Delivery Professionals

    Report:Benchmark Your BI Environment For Continuous Improvement

    Benchmarks: The Business Intelligence Playbook

    Is your investment in business intelligence (BI) returning tangible benefits? If not, are you investing enough in BI, analytics, and big data? How many application development and delivery (AD&D)...

    • Downloads: 668
  • For Application Development & Delivery Professionals

    Report:Brief: It's Not Your Grandfather's Open Source BI Market Any Longer

    In a dizzying 1-2-3 succession, three leading business intelligence (BI) vendors whose software and business models are to various degrees based on open source have been acquired within the last nine...

    • Downloads: 140
  • For Application Development & Delivery Professionals

    Report:Build An Agile BI Organization

    Organization: The Business Intelligence Playbook

    Earlier-generation business intelligence (BI) support centers — organized along the same lines as tech support centers for all other enterprise software — fall short when it comes to BI's...

    • Downloads: 2323
  • For Application Development & Delivery Professionals

    Report:Get Ready For BI Change

    Continuous Improvement: The Business Intelligence Playbook

    Market conditions are changing quickly; firms need to make the best possible business decisions at the right time and base them on timely, accurate, and relevant information from business...

    • Downloads: 697
  • For Application Development & Delivery Professionals

    Report:Quantify The Tangible Business Value Of BI

    Business Case: The Business Intelligence Playbook

    As the demand for pervasive and comprehensive business intelligence (BI) applications increases, so does the complexity and cost of large enterprise BI implementations. Organizations must demonstrate...

    • Downloads: 3088
  • For Application Development & Delivery Professionals

    Report:BI On BI: How To Manage The Performance Of BI Initiatives

    Performance Management: The Business Intelligence Playbook

    Business intelligence (BI) is often defined as processes and technologies to manage business performance, with the ultimate goal of making more informed decisions based on real data, not hunches. But...

    • Downloads: 775
  • For Application Development & Delivery Professionals

    Report:Update 2014: Forrester’s BI Maturity Assessment Tool

    Forrester recommends using this business intelligence (BI) maturity assessment tool at the beginning of any new strategic BI initiative to help you better understand your current state and strategic...

    • Downloads: 267
  • For Application Development & Delivery Professionals

    Report:Establish Ongoing Processes To Assess Your Business Intelligence Maturity

    Assessment: The Business Intelligence Playbook

    Forrester's business intelligence (BI) maturity self-assessment model helps application development and delivery (AD&D) professionals working on BI projects to quickly assess the maturity of their...

    • Downloads: 781
  • For Application Development & Delivery Professionals

    Report:Grow Your Business And Compete By Creating A Winning Business Intelligence Strategy

    Executive Overview: The Business Intelligence Playbook

    All modern enterprises and organizations are drowning in huge oceans of data. It's a double-edged sword, however. On the one hand, having and using this wealth of data can mean the difference between...

    • Downloads: 311
  • For Application Development & Delivery Professionals

    Report:Predictions 2015: BI And Big Data Converge

    The Top Six Ingredients In The Business Intelligence Cocktail — With A Twist Of Big Data

    Big data technologies are a critical piece of your BT agenda, offering the opportunity to close the gap between the data that's available and the ability to turn that data into insight. But from a...

    • Downloads: 713