Carlton A. Doty

VP, Group Director serving Customer Insights PROFESSIONALS

Carlton leads the research organization that serves B2B Marketing Professionals as well as Customer Insights (CI) Professionals. He began his Forrester tenure in 2006 as a senior analyst specializing in digital channels, emerging products, and enterprise technology in healthcare. Later, he was a founding member of Forrester's CI practice in 2009. He also led Forrester's consumer product strategy practice, where he managed a team of analysts that focused on innovation and digital disruption.

In addition to leading his global research team at Forrester, Carl posts his thoughts and opinions on Twitter and on his blog.

Previous Work Experience

Prior to joining Forrester, Carlton spent nine years as an IT and eBusiness leader in the health insurance industry. He also has experience with two startups and a large marketing services provider.

Education

Carlton holds a B.S. in civil engineering management from the University of Vermont.

Research Coverage

Carlton A. Doty's Research

  • For Enterprise Architecture Professionals

    Report: Brief: Pegasystems Makes Headway Into Front Office

    Pegasystems is well known as the provider of a solid business process management platform — bringing sophisticated, if complex, capabilities to the back-office processes of their customers...

    • Downloads: 160
  • For Customer Insights Professionals

    Report: The Power Of Customer Context

    Campaigns are far less effective at winning and retaining customers than they once were. To achieve sustainable competitive advantage now, customer insights (CI) pros must deliver self-perpetuat...

    • Downloads: 1057
  • For B2C Marketing Professionals

    Report: Mapping The US Health Insurance Landscape From The Consumer's Perspective

    The US healthcare industry is in the middle of massive reform. This has prompted many health insurance marketers to ask what these changes mean for health insurance providers and how they can be...

    • Downloads: 245
  • For Customer Insights Professionals

    Report: The Marketing Accountability Index

    Constantly changing customer behavior and an amorphous mix of marketing channels impede Customer Intelligence (CI) professionals' efforts to drive more accountability into their respective marke...

    • Downloads: 679
  • For B2C Marketing Professionals

    Report: The Forrester Wave™: Email Marketing Service Providers, Q4 2009

    In Forrester’s evaluation of email marketing service providers (ESPs), we reviewed 15 vendors against 69 criteria and found that Responsys and ExactTarget are at the front of the Leader pa...

    • Downloads: 2320
  • For B2C Marketing Professionals

    Report: The Forrester Wave™: Email Marketing Service Providers, Q4 2009

    In Forrester’s evaluation of email marketing service providers (ESPs), we reviewed 15 vendors against 69 criteria and found that Responsys and ExactTarget are at the front of the Leader pa...

    • Downloads: 2320
  • For Customer Experience Professionals

    Report: The Forrester Wave™: Healthcare Claims Platforms, Q1 2008

    Following significant consolidation in the healthcare claims platform space over the past two years, Forrester evaluated eight products among the remaining four leading vendors across 61 criteri...

    • Downloads: 1696
  • For Customer Insights Professionals

    Report: The Power Of Customer Context

    Campaigns are far less effective at winning and retaining customers than they once were. To achieve sustainable competitive advantage now, customer insights (CI) pros must deliver self-perpetuat...

    • Downloads: 1057
  • For eBusiness & Channel Strategy Professionals

    Report: Is Your eBusiness Team Ready For Prime Time?

    How does your eBusiness team stack up against others? How mature is the average eBusiness team? What characteristics should an eBusiness team exhibit — and excel at? To answer these and ot...

    • Downloads: 1011
  • For Customer Insights Professionals

    Report: Social Tools Help Pharma Marketers Build Customer Intelligence

    The pharmaceutical industry faces significant sales and marketing challenges as many of its blockbuster drugs come off of patent and access to healthcare providers becomes increasingly restricte...

    • Downloads: 1213
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