Carrie Johnson

SVP, Research

As SVP, Research, Carrie leads a global research organization responsible for creating powerful ideas and objective, courageous, and relevant content that helps Forrester’s clients win, serve, and retain customers.

Prior to this role, Carrie held various research positions in Forrester's research organization over the past 18 years, most recently as a Group Director for the eBusiness & Channel Strategy and B2B Marketing Roles. As an analyst before that, Carrie researched the dynamics and growth of online retailing. In this role, she analyzed consumers' adoption of eCommerce, their multichannel behavior, and how retailers optimize sales to those consumers with key technologies and strategies.

Previous Work Experience

Carrie's background prior to Forrester includes work at the Harvard Business School, where she wrote case studies on Barnes & Noble, Frontgate, PlanetAll, QVC, Streamline, and TV Guide.

Carrie has appeared on NBC Nightly News, CNBC, and CNNfn to speak about online retail trends and react to various retail news events. She has also been quoted in various newspapers, including The Wall Street Journal, The New York Times, USA Today, and The Boston Globe.

Education

Carrie is a magna cum laude graduate of Bowdoin College.

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  • Carrie Johnson
  • Consumer Technographics
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  • For eBusiness & Channel Strategy Professionals

    Report:Financial Services eBusiness Managers Foresee A Solid 2007

    Industry Results Of Our eBusiness, Channel, And Product Manager Online Survey

    Forrester recently surveyed our panel of 107 eBusiness, channel, and product management executives to examine their 2007 online budgets and priorities. Financial services companies represented a...

    • Downloads: 117
  • For eBusiness & Channel Strategy Professionals

    Report:Retail eBusiness Executives Expect A Solid 2007

    Industry Results Of Our eBusiness, Channel And Product Management Survey

    Forrester recently surveyed our panel of 107 eBusiness and channel and product management executives to examine 2007 online budgets and priorities. Retail companies represented almost one-fifth of...

    • Downloads: 86