Carrie Johnson

VP, Group Director serving eBusiness & Channel Strategy PROFESSIONALS

Carrie serves eBusiness & Channel Strategy Professionals and leads a team that helps these professionals in the retail, financial services, travel, and healthcare industries optimize sales and service strategies across channels. Carrie's current research focuses on online and multichannel retailing.

Prior to this position, Carrie spent eight years at Forrester researching the dynamics and growth of online retailing. In this role, she analyzed consumers' adoption of eCommerce, their multichannel behavior, and how retailers optimize sales to those consumers with key technologies and strategies. In this role, Carrie authored many key Forrester reports, including Forrester's annual eCommerce forecast. In addition, since 2002, Carrie has authored or led the research effort for "The State of Retailing Online," a Shop.org survey conducted by Forrester Research.

Previous Work Experience

Carrie's background prior to Forrester includes work at the Harvard Business School, where she wrote case studies on Barnes & Noble, Frontgate, PlanetAll, QVC, Streamline, and TV Guide.

Carrie has appeared on NBC Nightly News, CNBC, and CNNfn to speak about online retail trends and react to various retail news events. She has also been quoted in various newspapers, including The Wall Street Journal, The New York Times, USA Today, and The Boston Globe.

Education

Carrie is a magna cum laude graduate of Bowdoin College.

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23 results in Blogs

  • Carrie Johnson
  • For eBusiness & Channel Strategy Professionals

    Blog:Join Us At the eBusiness & Channel Strategy Forum in Chicago, October 28th and 29th!

    It’s a boardroom topic, it’s changing the way that firms do business, and it’s unleashing innovation at an unprecedented pace. No, it’s not the new watch from Apple,...

    • For eBusiness & Channel Strategy Professionals

      Blog:Join Us At The eBusiness Forum In Chicago, November 5th and 6th, 2013!

      To the delight of many tired parents, it's back to school season. It's also the perfect time to plan out your fall calendar, and we're hoping that you will join us in Chicago in...

      • For eBusiness & Channel Strategy Professionals

        Blog:So You Want To Be A Chief Digital Officer?

        During my sullen teenage years my father invented a nonsensical, rhetorical question to proffer when conversation ran dry. During particularly quiet moments he’d ask, “So you want to be a...

        • For eBusiness & Channel Strategy Professionals

          Blog:Are you spending enough on eBusiness?

          Ever wonder if you're spending enough on your eBusiness efforts compared with your peers? We've been benchmarking key metrics like team size, channel responsibilities, and spending for four...

          • For eBusiness & Channel Strategy Professionals

            Blog:Q&A with Bert DuMars, VP, Digital Marketing & Ecommerce, Newell Rubbermaid

            I had the chance to catch up with Bert DuMars, VP of Digital Marketing & eCommerce at Newell Rubbermaid, in advance of his keynote later this month at the eBusiness Forum. I spoke with Bert...

            • For eBusiness & Channel Strategy Professionals

              Blog:Digital Disruption Will Tear Down And Rebuild Every Product In Every Industry

                Digital disruption is forcing business leaders in every industry to rethink their strategy. Music, media, and publishing have been turned upside down. Now, non-digital products and services...

              • For eBusiness & Channel Strategy Professionals

                Blog:Making eBusiness Outside In

                Today Forrester released its new book Outside In: The Power of Putting Customers at the Center of Your Business. At the crux of the book is a powerful message for all firms and in particular for...

                • For eBusiness & Channel Strategy Professionals

                  Blog:Seizing Opportunity From Digital Disruption

                  I recently wrote a post about "eBusiness professionals edging closer and closer to the C-Suite. It's happening across many organizations and has a lot of implications -- from eBusiness pros...

                  • For eBusiness & Channel Strategy Professionals

                    Blog:Moving eBusiness Into The C-Suite (Or Close To It)

                    After years of fighting for a voice in the organization, eBusiness leaders are finding themselves in the spotlight. Some all-stars command total compensation packages of more than $1 million and...

                    • For eBusiness & Channel Strategy Professionals

                      Blog:Benchmark Your eBusiness Strategy And Results

                      I'm so excited to announce that today we have launched Forrester's new free eBusiness benchmarking tool. With the tool you can compare your key performance metrics against your peers'....

                      • For eBusiness & Channel Strategy Professionals

                        Blog:Get Customer Obsessed Or Perish: Welcome To The Age Of The Customer

                        Today Forrester released a piece of must-read research for every organization that markets and sells to customers. In Josh Bernoff's report "Competitive Strategy In The Age Of The Customer," he...

                        • For eBusiness & Channel Strategy Professionals

                          Blog:Survey: Are Operating And Acquisition Costs Higher Or Lower For Digital Channels?

                          Are costs to run your eBusiness operations increasing or decreasing? Last year eBusiness professionals reported that on average they spent over $25 million annually to run their eBusiness channels....

                          • For eBusiness & Channel Strategy Professionals

                            Blog:Live Streaming From Forrester's Consumer Forum 2010 - Day Two

                            8:30 a.m.-8:35 a.m. CST Day Two Opening Remarks Carrie Johnson, Vice President, Research Director, Forrester   8:35 a.m.-8:50 a.m. CST Working With IT To Build An Empowered Organization Ted...

                            • For eBusiness & Channel Strategy Professionals

                              Blog:Live Streaming From Forrester's Consumer Forum 2010 - Day One

                              I'm thrilled to be blogging from Forrester's 2010 Consumer Forum at the Hilton Chicago in downtown Chicago. We've got a crowd of 600+ folks on-site and are excited for another great...

                              • For eBusiness & Channel Strategy Professionals

                                Blog:Join Forrester’s New Online Community For eBusiness And Channel Strategy Professionals

                                The eBusiness team at Forrester is excited to announce that we have launched The Forrester Community For eBusiness & Channel Strategy Professionals focused on the key business challenges...

                                • For eBusiness & Channel Strategy Professionals

                                  Blog:Where Are You On The Social Spectrum?

                                  Social shopping -- and service -- has become a reality: The percent of US online consumers opting out of social media -- Inactives -- has fallen dramatically, from 52% in 2006 to just...

                                  • For eBusiness & Channel Strategy Professionals

                                    Blog:eBusiness Leaders are Optimistic about 2010

                                    No one that manages a P&L will ever look back at 2009 and say "what a fun year!" eBusiness executives are certainly glad to have 2009 behind them and report to us that 2010 is not as fraught with...

                                    • For eBusiness & Channel Strategy Professionals

                                      Blog:Forrester's new Blog Network

                                        Our new blog network has gone live! This is so exciting and will enhance the way that readers can interact with our analysts.  Here’s what Cliff Condon, the project manager, has...

                                      • For eBusiness & Channel Strategy Professionals

                                        Blog:Updating our research on support for eBusiness: Please participate in our current survey

                                        [posted by Elizabeth Davis] As many of you know, the eBusiness and Channel Strategy research team maintains a panel of businesspeople to help us get to the heart of the issues that are most pressing...

                                        • For eBusiness & Channel Strategy Professionals

                                          Blog:Take The Conversation Offline At Forrester

                                          Are you attending Forrester's Consumer Forum 2009? Do you live in the Chicago area? Do you ever wonder who you are talking to on Twitter? On October 26, the night before Forrester’s Consumer...

                                          • For eBusiness & Channel Strategy Professionals

                                            Blog:Experience The Data At Forrester's Consumer Forum 2009

                                            We're hoping that you're getting as excited as we are about the upcoming Consumer Forum on October 27th and 28th in Chicago. Many attendees come back from the event raving about and asking...

                                            • For eBusiness & Channel Strategy Professionals

                                              Blog:Join Us At Forrester's 2009 Consumer Forum

                                              Posted by Carrie Johnson Forrester’s Consumer Forum 2009 is fast approaching — October 27 and 28 in Chicago.  At this Event, leading Forrester analysts will present research on how evolving...

                                              • For eBusiness & Channel Strategy Professionals

                                                Blog:Looking for tons of consumer data? Look no further

                                                [Posted by Carrie Johnson] Every year one of our best-read research documents is our annual Consumer Benchmark Data Overview Report. This is the big one: The report covers it all, from forecasting...