Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

CIOs

CIOs have to move beyond cost savings and internal operations to drive a customer-obsessed culture, competencies, processes, and technologies.

To succeed, you must put in place a business technology agenda focused on delivering superior customer experience to drive growth, build competencies around customer needs, and champion holistic business outcomes over individual process efficiency.

Who this role is for:

CIO
Senior Vice President of IT
Executive Vice President
Vice President, IT Planning and Strategy

Latest Research For This Role

Report: The Best Tech Leaders Develop Creative People For Customer Obsession

Advanced Level: People Practices For IT Transformation

February 20, 2018 | David K. Johnson

Companies that are advanced in their IT transformation operate well, but they often innovate and execute inconsistently, with high rates of project failure. The underlying problem is an incomplete...

Report: Australia Tech Market Outlook, 2018 To 2019

CIOs Will Focus Investments On Increasing Business Speed

February 20, 2018 | Tim Sheedy

This is the time of year when Australian CIOs and their partners in the business plan their 2018 technology budgets. To help CIOs with this process, this report provides our current forecast for the...

View more research

Analysts Serving This Role

View more analysts

Upcoming Events For This Role

Workshop: CX4IT - Customer Experience For IT

March 15, 2018

View more events