Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:


CIOs have to move beyond cost savings and internal operations to drive a customer-obsessed culture, competencies, processes, and technologies.

To succeed, you must put in place a business technology agenda focused on delivering superior customer experience to drive growth, build competencies around customer needs, and champion holistic business outcomes over individual process efficiency.

Who this role is for:

Senior Vice President of IT
Executive Vice President
Vice President, IT Planning and Strategy

Vice President and Group Director Sharyn Leaver (01:03)

Challenges facing today's CIOs:

Focus on customer benefits and value.

The CIO's Blueprint For Strategy In The Age Of The Customer

The Business Technology Agenda Playbook For 2015

Lead the digitization of business processes.

The Forrester Wave™: Enterprise Public Cloud Platforms, Q4 2014

The Cloud Computing Playbook For 2015

Drive the mobile engagement strategy.

Predictions 2015: Software Platforms Drive Internet-Of-Things Adoption

Invest in big data technologies and skills.

The Top Emerging Technologies Through 2020 — The CIO Perspective

CIO Blog

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Latest Research For This Role

Report: Brief: Next-Gen Shared Services Enable Digital Business Innovation

CIOs Manage Globalization, Cost-Cutting, And Innovation With Continuous Business Services

November 24, 2015 | Bobby Cameron

The age of the customer redefines the context for shared services. Organizations have long pursued enterprisewide and global synergies by simplifying and consolidating, sharing common functions like...

Report: CIOs: Use Your BT Agenda To Support eBusiness Strategy

Digital Business Transformations Generate Urgent Business Technology Needs

November 23, 2015 | Peter Burris

Your firm's eBusiness executives are pressing for a new approach to technology management. They are among the first to realize that older approaches to tech management aren't working and offer cogent...

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Analysts Serving This Role

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Upcoming Events For This Role


May 10, 2016 - May 11, 2016

Webinar: US Tech Market Outlook And Tech Budget Benchmarks By Industry For 2016

December 8, 2015

Webinar: Predictions 2016: IoT's Impact Inside Companies

December 15, 2015

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