Forrester Research For:
CIOs have to move beyond cost savings and internal operations to drive a customer-obsessed culture, competencies, processes, and technologies.
To succeed, you must put in place a business technology agenda focused on delivering superior customer experience to drive growth, build competencies around customer needs, and champion holistic business outcomes over individual process efficiency.
Senior Vice President of IT
Executive Vice President
Vice President, IT Planning and Strategy
July 27, 2015 | Frank Gillett
July 7, 2015 | Tyler McDaniel
July 3, 2015 | Jennifer Belissent, Ph.D.
July 2, 2015 | Jennifer Belissent, Ph.D.
Connected Home Activities Will Challenge CIOs To Support Smart Products That Deepen Customer Engagement
July 27, 2015 | Frank E. Gillett
After decades of poorly executed home automation systems and gadgets, startups are taking advantage of mobile tech advances to deliver slick smart home devices that support a wide range of activities...
Nest's Announcement Shows That Smart Home Leaders Will Partner With Utilities And Insurance For Long-Term Success
July 23, 2015 | Frank E. Gillett
After a very long product hiatus, Nest the smart home device company acquired by Google in January 2014 finally came up with a new offering. On June 17, 2015, it announced new versions of its...
Marketing Methods, Management & Organization...
Business Intelligence, Workflow...
Management & Organization, Architecture & Technology Strategy...
September 16, 2015
September 1, 2015
September 22, 2015