Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:


CIOs have to move beyond cost savings and internal operations to drive a customer-obsessed culture, competencies, processes, and technologies.

To succeed, you must put in place a business technology agenda focused on delivering superior customer experience to drive growth, build competencies around customer needs, and champion holistic business outcomes over individual process efficiency.

Who this role is for:

Senior Vice President of IT
Executive Vice President
Vice President, IT Planning and Strategy

Challenges facing today's CIOs:

Focus on customer benefits and value.

The New Breed Of CIO: How Digitally Savvy CIOs Obsessed With Customers Will Drive Growth

The Business Technology Agenda Playbook

Lead the digitization of business processes.

CIOs: For Digital Business, "Migration" Cannot Be A Four-Letter Word

The CIO Digital Business Transformation Playbook For 2016

Drive the mobile engagement strategy.

Mobile Becomes A Key Success Imperative For CIOs

Invest in big data technologies and skills.

2016 Tech Budget Benchmarks

Latest Research For This Role

Report: Top Five Imperatives To Win In The Age Of The Customer

May 23, 2017 | Sharyn Leaver

Customer-obsessed companies have the highest median three-year growth in sales. But only 13% of firms have achieved this level of customer obsession. Why? Because it's hard. It requires remaking your...

Report: As Tech Management Structures Change, Roles Become More Strategic And Externally Focused

How Key Roles In The CIO's Organization Will Change Over The Next Five To Seven Years

May 18, 2017 | Marc Cecere

The age of the customer (AoC) and business technology (BT) are driving technology organizations to speed up and meet the needs of external customers. CIOs are responding by redesigning their...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Digital Transformation Europe 2017

June 8, 2017 - June 9, 2017

Webinar: C-Level Executives And Their Role In Tech Purchasing

May 24, 2017

Webinar: Using PLM Technologies To Optimize Product Development

May 25, 2017

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