Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:


CIOs have to move beyond cost savings and internal operations to drive a customer-obsessed culture, competencies, processes, and technologies.

To succeed, you must put in place a business technology agenda focused on delivering superior customer experience to drive growth, build competencies around customer needs, and champion holistic business outcomes over individual process efficiency.

Who this role is for:

Senior Vice President of IT
Executive Vice President
Vice President, IT Planning and Strategy

Vice President and Group Director Sharyn Leaver (01:03)

Challenges facing today's CIOs:

Focus on customer benefits and value.

The CIO's Blueprint For Strategy In The Age Of The Customer

The Business Technology Agenda Playbook For 2015

Lead the digitization of business processes.

The Forrester Wave™: Enterprise Public Cloud Platforms, Q4 2014

The Cloud Computing Playbook For 2015

Drive the mobile engagement strategy.

Predictions 2015: Software Platforms Drive Internet-Of-Things Adoption

Invest in big data technologies and skills.

The Top Emerging Technologies Through 2020 — The CIO Perspective

CIO Blog

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Latest Research For This Role

Report: Your Company Needs A Digital Business Acceleration Team

Process: The CIO Digital Business Transformation Playbook

February 12, 2016 | Nigel Fenwick

As firms expand their digital footprint around the globe, CIOs face a challenge. Different local market teams have wildly varying levels of digital business capability, requiring different levels of...

Report: Customer-Obsessed Businesses Need Digital Ecosystems

Landscape: The CIO Digital Business Transformation Playbook

February 12, 2016 | Dan Bieler

Digital businesses need digital ecosystems that support the continuous exchange of information and data to create value. CIOs must understand the complexity of digital ecosystems and learn to create...

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Analysts Serving This Role

  • Pascal Matzke

    Pascal Matzke

    Marketing Methods, Management & Organization...

  • Marc Cecere

    Marc Cecere

    Architecture & Technology Strategy, Organization...

  • Sharyn Leaver

    Sharyn Leaver

    Planning & Fulfillment, Business Process Management (BPM)...

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Upcoming Events For This Role


May 10, 2016 - May 11, 2016

Webinar: Feedback, Reflections, And Opinions About The Mobile World Congress 2016

March 1, 2016

Webinar: Managing The Data Explosion: Forrester's Business Intelligence And Analytics Software Forecast

March 1, 2016

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