Clement Teo

Senior Analyst serving B2C Marketing PROFESSIONALS

As a senior analyst serving B2C Marketing Professionals, Clement helps companies develop interactive marketing strategies for Asia Pacific, with special focus on social media and mobility. His research focuses on how companies can harness social media and mobile platforms in Asia Pacific to improve social reach, depth, and relationships in order to strengthen their brands and customer loyalty.

Previous Work Experience

Before joining Forrester, Clement was the head of partner and program communications, Asia Pacific, at VMware, as well as the head of corporate communications, Asia Pacific, at Nokia Siemens Networks. He was the senior manager of PR/AR at Pacnet, and he was PR manager at Juniper Networks. He has a background in the media industry, including being the editor of teledotcom Asia and Network Computing Asia, as well as a journalist for The Business Times (Singapore) and a freelance writer for ZDNet Asia.


Clement holds a B.A. from the University of Western Australia and a Master of Mass Communication degree from Nanyang Technological University, Singapore.

Clement Teo's Research

  • For CMO Professionals

    Report: Digital Command Centers Give CMOs An Intelligence Edge

    A digital command center is a dedicated resource for listening to social chatter on digital channels, including online forums, and analyzing brand relevance, product discussions, and customer vi...

    • Downloads: 103
  • For B2C Marketing Professionals

    Report: Executive Q&A: How To Staff An Effective Social Marketing Team In Asia Pacific

    As marketing professionals in Asia Pacific scale, mature, and optimize their social marketing efforts, they struggle with organizational challenges, often in the form of rigid processes and reso...

    • Downloads: 46
  • For Infrastructure & Operations Professionals

    Report: Brief: Tata Communications Makes Network Connectivity Predictable

    Cloud services give infrastructure and operations (I&O) professionals flexible new options. They also pose new challenges — such as network latency, network availability, and application a...

    • Downloads: 31
  • For B2C Marketing Professionals

    Report: Case Study: Singapore Post Makes A Good Start On Social Marketing

    This report provides marketing leaders with a case study examining Singapore Post's use of social marketing to understand and serve local and regional online customers. It unveils the company's ...

    • Downloads: 61
  • For B2C Marketing Professionals

    Report: Brief: Asia Pacific Firms Measure The Wrong Social Metrics

    Marketers are increasingly funding social media programs in Asia Pacific. But most are still beginners at social measurement — focusing on simplistic metrics such as fans, followers, and e...

    • Downloads: 67
View all of Clement Teo's Research

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