Clement Teo

Senior Analyst serving B2C Marketing PROFESSIONALS

As a senior analyst serving B2C Marketing Professionals, Clement helps companies develop interactive marketing strategies for Asia Pacific, with special focus on social media and mobility. His research focuses on how companies can harness social media and mobile platforms in Asia Pacific to improve social reach, depth, and relationships in order to strengthen their brands and customer loyalty.

Previous Work Experience

Before joining Forrester, Clement was the head of partner and program communications, Asia Pacific, at VMware, as well as the head of corporate communications, Asia Pacific, at Nokia Siemens Networks. He was the senior manager of PR/AR at Pacnet, and he was PR manager at Juniper Networks. He has a background in the media industry, including being the editor of teledotcom Asia and Network Computing Asia, as well as a journalist for The Business Times (Singapore) and a freelance writer for ZDNet Asia.

Education

Clement holds a B.A. from the University of Western Australia and a Master of Mass Communication degree from Nanyang Technological University, Singapore.

Clement Teo's Research

  • For B2C Marketing Professionals

    Report: Case Study: Drive Real-Time Marketing As Part Of Your Digital Transformation Journey

    Asia Pacific consumers are digitally empowered, socially savvy, and always mobile. To win, serve, and retain them, MasterCard's marketing organization has embraced digital to provide timely, rel...

    • Downloads: 73
  • For B2C Marketing Professionals

    Report: The Forrester Wave™: Asia Pacific Enterprise Social Listening Platforms, Q1 2016

    In Forrester's 30-criteria evaluation of enterprise social listening platform providers in Asia Pacific, we identified the seven most significant ones — Brandwatch, Digimind, Kantar Media ...

    • Downloads: 88
  • For eBusiness & Channel Strategy Professionals

    Report: Brief: Why You're Stuck With Content And Commerce Platforms For Now

    Most firms in Asia Pacific have discrete brand and commerce platforms, as they serve different objectives. But to delight empowered customers, firms must deliver exceptional customer experiences...

    • Downloads: 79
  • For B2C Marketing Professionals

    Report: Benchmarking Social Marketing Efforts In Asia Pacific In 2015

    B2C marketers in Australia, India, Indonesia, and Singapore are fast adopting social platforms to engage with customers. Forrester's first Asia Pacific Social Marketing Benchmark examines key in...

    • Downloads: 74
  • For B2C Marketing Professionals

    Report: Brief: Unleash Social's True Value By Extending Your Focus Beyond Brand Monitoring

    Asia Pacific marketers are missing out on valuable social marketing opportunities, such as providing proactive social care and building social relationships, by limiting its usage mostly to repu...

    • Downloads: 50
View all of Clement Teo's Research

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