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Collin   Colburn

Collin Colburn

Senior Analyst Serving B2C Marketing Professionals

Collin is a senior analyst on the B2C marketing team. His research focuses on current and future trends in performance marketing. Collin studies how consumers find brands and information and what strategies and technologies marketers can leverage to drive brand discovery, customer acquisition, and performance from their marketing efforts. His research topics include strategies and best practices for search engine optimization (SEO), paid search advertising, Amazon advertising, voice search, mobile advertising, local marketing, and emerging marketing channels.

Collin is frequently quoted in the press, including such publications as Search Engine Land, Digiday, MediaPost, The Drum, The New York Times, and The Wall Street Journal. Collin is also a frequent guest on Bloomberg TV.

Previous Work Experience

Prior to becoming an analyst, Collin spent several years supporting Forrester's marketing leadership team. He fielded quantitative and qualitative surveys of marketing professionals and performed primary and secondary research for reports and consulting projects. Collin contributed to published research reports and client projects in the fields of digital media, programmatic technologies, email marketing, search marketing, and social marketing.

Prior to joining Forrester, Collin was a data analyst in financial risk management at GE Capital.

Education

Collin holds a BA in economics from The Catholic University of America.

Collin Colburn

Senior Analyst Serving B2C Marketing Professionals

Collin is a senior analyst on the B2C marketing team. His research focuses on current and future trends in performance marketing. Collin studies how consumers find brands and information and what strategies and technologies marketers can leverage to drive brand discovery, customer acquisition, and performance from their marketing efforts. His research topics include strategies and best practices for search engine optimization (SEO), paid search advertising, Amazon advertising, voice search, mobile advertising, local marketing, and emerging marketing channels.

Collin is frequently quoted in the press, including such publications as Search Engine Land, Digiday, MediaPost, The Drum, The New York Times, and The Wall Street Journal. Collin is also a frequent guest on Bloomberg TV.

Previous Work Experience

Prior to becoming an analyst, Collin spent several years supporting Forrester's marketing leadership team. He fielded quantitative and qualitative surveys of marketing professionals and performed primary and secondary research for reports and consulting projects. Collin contributed to published research reports and client projects in the fields of digital media, programmatic technologies, email marketing, search marketing, and social marketing.

Prior to joining Forrester, Collin was a data analyst in financial risk management at GE Capital.

Education

Collin holds a BA in economics from The Catholic University of America.

Collin Colburn's Research

Most RecentMost Popular
  • For B2C Marketing Professionals

    REPORT: The Forrester Tech Tide™: Adtech For B2C Marketers, Q3 2020

    14 Technologies Underpin The Adtech Ecosystem

    July 30, 2020 Mary Pilecki, Sarah Dawson, Collin Colburn, Tina Moffett, Joanna O'Connell, Ryan Skinner, Joe Stanhope

    Advertising technology (adtech) has been fundamental to B2C marketers' efforts to raise their brand profiles, connect with customers, and sell their products and services. The adtech ecosystem is evolving, and external forces such as data deprecation are accelerating disruption. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the 14 tech categories that support omnichannel advertising. B2C marketers should read this report to shape their firm's investment approach to these technologies.

  • For B2C Marketing Professionals

    REPORT: Mobile Advertising Trends To Watch

    Take Steps To Prepare Your Strategies Today

    July 20, 2020Collin Colburn

    Mobile has drastically changed modern marketing. Mobile is the consumer's primary and preferred device. And marketers are moving spend to mobile in droves. Read this report to understand how mobile is shaping advertising trends in 2020 and beyond and what actions B2C marketers should consider.

  • For B2C Marketing Professionals

    REPORT: Weigh The Pros And Cons Of 11 Emerging Marketing Channels

    May 11, 2020Collin Colburn, David Novitzky

    Emerging channels provide value to consumers and opportunities for marketers, but which ones should marketers invest in? This report looks at eleven channels, but before spending money on any of them, B2C marketers must first decide whether they fit with their marketing goals. Read this report to assess which emerging channels you should have on your marketing radar.

  • For B2C Marketing Professionals

    REPORT: Get More From Mobile Advertising

    Mobile Ads Struggle To Deliver Value For All

    April 24, 2020Collin Colburn

    Mobile advertising is a critical tool for advertisers and publishers alike, as consumers use mobile as their primary device. But mobile ads still fall short. Read this report to determine what B2C marketers and publishers each need to do to yield greater return from mobile ad placements.

  • For B2C Marketing Professionals

    REPORT: Now Tech: Search Engine Optimization (SEO) Technologies, Q1 2020

    Forrester's Overview Of 27 SEO Technology Providers

    March 16, 2020Collin Colburn

    B2C marketers can use SEO technologies to perform technical audits of their sites, conduct competitor and keyword research, and automate the overall SEO process. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. You should use this report to understand the value you can expect from an SEO technologies provider and to select one based on size and functionality.

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