Coverage Areas
Explore the full breadth of Forrester's research expertise:
Architecture & Technology Strategy
- APIs & API Management
- Application Modernization
- Application Portfolio Management
- Application Rationalization
- Containers
- Development Platforms
- Industry Specifications & Standards
- Interaction & UI Architecture
- Low-Code Platforms
- Microservices
- Multichannel Architecture
- Open Source
- Platform-As-A-Service (PaaS)
- Reference Architecture
- SOA & Web Services
Customer Experience Management
- Customer Advocacy
- Customer Centricity
- Customer Emotion
- Customer Engagement
- Customer Experience Ecosystem
- Customer Experience Maturity
- Customer Experience Measurement
- Customer Experience Strategy
- Customer Life Cycle
- Customer Lifetime Value (CLV)
- Customer Onboarding
- Customer Understanding
- CX Transformation
- Omnichannel Customer Experience
- Social Media
Customer Intelligence
- Attribution
- Cross-Channel Attribution
- Customer Analytics
- Customer Experience Index (CX Index)
- Customer Feedback Management (CFM)
- Digital Intelligence
- Enterprise Social Listening Platforms
- Mobile Analytics
- Net Promoter Score (NPS)
- Next-Best-Action Analysis
- Social Analytics
- Social Intelligence
- Spatial Analytics
- Systems Of Insight
- Tag Management
- Voice Of The Customer (VOC)
- Web Analytics
Customer Relationship Management (CRM)
- Agent Performance Management
- AI-Fueled Digital-First Customer Service Solutions
- Contact Center Technologies & Processes
- CRM Applications
- Customer Communications
- Customer Data
- Customer Service Solutions
- Email Response Management
- Help Desk & Service Desk
- Interactive Voice Response (IVR)
- Partner Relationship Management (PRM)
- Self-Service
- Social CRM
- Speech Analytics
- Virtual Agents
Data Management
- Big Data
- Data Governance Stewardship Applications
- Data Integration
- Data Modeling
- Data Preparation
- Data Quality & Data Governance
- Data Science
- Data Virtualization
- Data Warehousing
- Database-As-A-Service (DbaaS)
- Database Management Systems (DBMSes)
- Extract Transform & Load (ETL)
- Hadoop
- In-Memory Databases
- Master Data Management
- Metadata Management
- NoSQL
- Open Data
- Translytical Databases
Identity & Access Management (IAM)
- Authentication
- Customer Identity & Access Management (CIAM)
- Digital & Electronic Signatures (eSignatures)
- Identity & Access Governance
- Identity-As-A-Service (IDaaS)
- Identity Verification
- OAuth
- Passwords
- Personal Identity & Data Management (PIDM)
- Risk-Based Authentication (RBA)
- Single Sign-On (SSO)
- Strong Authentication
- Two-Factor Authentication (2FA)
- User Account Provisioning
IT Services
- Application Outsourcing
- Business Process Outsourcing (BPO)
- Data Center Outsourcing & Colocation
- Disaster-Recovery-As-A-Service (DRaaS)
- Hosting & Managed Services
- Infrastructure Outsourcing
- Infrastructure-As-A-Service (IaaS)
- IT Consulting
- Offshore Services
- Outsourcing
- Package Implementation Services
- Systems Integration
- Workplace Services
Security Operations & Program Governance
- Data Breach Notifications & Incident Response
- Distributed Denial of Service (DDoS)
- Managed Security Services Providers (MSSPs)
- Physical Security
- Security Analytics
- Security Architecture
- Security Automation & Orchestration
- Security Information & Event Management (SIEM)
- Security Patch Management
- Security Performance Management
- Security User Behavior Analytics (SUBA)
- Threat Intelligence
- Vulnerability & Threat Management