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Business Technographics

Explore interactive dashboards to understand your customers' needs, market dynamics, and purchase journeys so you can plan, market, and sell your products and services more effectively. Customize this data by country, industry, technology, company size, seniority, and more to make better-informed business decisions. For help maximizing Business Technographics® data, contact your Data Insights Manager.

Available Dashboards

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  • Security Go-To-Market Insights

    2016 | Asia Pacific, Europe, Latin America and North America

    Gain foundational insight into the security priorities, challenges, budgets, and key issues that companies are addressing today. Use it to understand the trends over the past year and to learn where your next opportunities are.

    Surveys: Forrester's Global Business Technographics® Security Surveys, 2014, 2015 and 2016

  • Mobility Go-To-Market Insights

    2016 | Asia Pacific, Europe, Latin America and North America

    Gain insight into mobility strategy from the perspective of business and technology decision-makers. Understand mobility objectives, priorities, technical implementation and budget allocation.

    Surveys: Forrester's Global Business Technographics® Mobility Survey, 2014, 2015 and 2016

  • SaaS Adoption

    2015 | Asia Pacific, Europe, Latin America and North America

    Gain insight into cloud (SaaS) adoption, purchase drivers, concerns, and budgets. Understand what types of software solutions organizations are complementing or replacing with SaaS, and the sources or channels they are using to purchase cloud software.

    Surveys: Forrester's Global Business Technographics® Software Survey, 2015

  • Big Data

    2016 | Global

    Use this trended (2015-2016) dashboard to learn what decision-makers think about Big Data and how they define it in their own terms. Find out how they see the potential challenges and benefits of Big Data, and where Big Data is being used right now.

    Surveys: Source: Forrester's Global Business Technographics Data And Analytics Surveys, 2016 and 2015

  • BI and Analytics

    2016 | Global

    Gain insights into organizations’ adoption, implementation, benefits, challenges and key issues relating to business intelligence and analytics solutions. Use this dashboard to understand the latest trends and assess where new opportunities are.

    Surveys: Forrester's Global Business Technographics Data And Analytics Surveys, 2016 and 2015

  • Purchase Journey

    2016 | Asia Pacific, Europe, Latin America and North America

    Map the purchase journey that buyers follow during their purchase process.

    Surveys: Forrester’s Global Business Technographics® Priorities And Journey Survey, 2016

  • Cloud (IaaS) Adoption

    2015 | Asia Pacific, Europe, Latin America and North America

    Gain insight into cloud (IaaS) adoption, purchase drivers, concerns, and budgets. Understand what types of workloads organizations are deploying in the cloud, and how they are managing them.

    Surveys: Business Technographics® Global Infrastructure Survey, 2014 and 2015