Consumer Technographics

Interactive dashboards allow you to explore and analyze consumer trends and digital behaviors. Customize the data by region, demographics, attitudes, behaviors, and more to guide your business decisions. For help maximizing Consumer Technographics® data, contact your Data Insights Manager.

Available Dashboards

Your account does not currently have access to these dashboards. Contact your account manager for more information.

  • US Youth Digital Profile

    2017 | US

    Use this dashboard to explore the digital behaviors of the US Youth (ages 12 - 17). Understand US Youths' digital adoption and how it differs from Millennials'; examine US Youths' attitudes and interests, social media activities, and media and gaming habits.

    Surveys: Forrester Data Consumer Technographics North American Online Benchmark Surveys, 2017; Forrester Data Consumer Technographics North American Youth Survey, 2017 (US)

  • Consumer Behavior Framework: Empowered Customer

    2017 | Asia Pacific, Europe, Latin America and North America

    Use Forrester's most recent global consumer behavior framework, the Empowered Customer segmentation, to understand how evolved and open to innovation your target customers are. Build customized segments using the expanded filters to compare your target consumer group to the overall national average and see how customers of key retail brands break out.

    Surveys: Forrester's Consumer Technographics® Global Online Benchmark Surveys, 2017

  • Digital Financial and Payment Behaviors

    2017 | Asia Pacific, Europe, Latin America and North America

    Use this dashboard to understand consumers’ digital financial behaviors, financial and investing attitudes, and interest in - and adoption of - key digital alternative payment brands.

    Surveys: Forrester Data Global Consumer Technographics® Online Benchmark Survey, 2017

  • Consumer Behavior Framework: Consumer Privacy Segmentation

    2017 | Europe and North America

    This dashboard helps marketers understand customers' privacy behaviors and attitudes and ensure they are not jeopardizing customer trust. Build customized segments using the expanded filters to compare a target consumer group to the overall national average.

    Surveys: Forrester's Consumer Technographics® North American and European Online Benchmark Recontact Surveys, 2016

  • Consumer Behavior Frameworks

    2017 | Asia Pacific, Europe, Latin America and North America

    Make sense of global consumers' mobile and social behaviors with Forrester's proprietary consumer behavior frameworks. Build customized segments using the expanded filters. Included in this dashboard are: Social Technographics Index (assesses the importance of social tools at different customer life cycle stages); Mobile Mind Shift (measures consumers' readiness and expectations around mobile engagement).

    Surveys: Forrester's Consumer Technographics® Global Online Benchmark Surveys, 2017

  • Social Media Activity

    2017 | Asia Pacific, Europe, Latin America and North America

    Use this dashboard to better understand consumers' social media activities, including how key social media behaviors have changed over the past few years. Explore specific social site usage, devices used, brand interactions, attitudes and the role of social media in the purchase journey.

    Surveys: Forrester's Consumer Technographics® Global Online Benchmark Surveys, 2017, 2016 and 2015

  • eCommerce Trends

    2017 | Asia Pacific, Europe, Latin America and North America

    Use this dashboard to examine eCommerce trends, including how shoppers' online research and buying behaviors, attitudes, and expectations across several product categories have changed over the past few years.

    Surveys: Forrester's Global Consumer Technographics® Online Benchmark Survey, 2017

  • Mobile Adoption and Usage

    2017 | Asia Pacific, Europe, Latin America and North America

    Use this global dashboard to explore adoption, internet usage, app usage and mobile activities across multiple mobile devices.

    Surveys: Forrester's Consumer Technographics® Global Online Benchmark Surveys, 2017

  • Media and Marketing

    2017 | Asia Pacific, Europe, Latin America and North America

    This dashboard helps marketers understand consumers' media behaviors, including time spent consuming media online and offline, attitudes toward advertising, and how they access media across devices. Users can build customized segments to explore specific consumer groups.

    Surveys: Forrester's Consumer Technographics® Global Online Benchmark Surveys, 2017

  • Digital Profile

    2017 | Asia Pacific, Europe, Latin America and North America

    Explore technology adoption, and range of digital and mobile behaviors (including visited websites, media consumption, and retail behaviors) among global consumers. Build customized segments using the expanded filters.

    Surveys: Forrester's Consumer Technographics® Global Online Benchmark Surveys, 2017