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David K.  Johnson

David K. Johnson

Principal Analyst Serving CIO Professionals

David serves leaders responsible for employee experience (EX) and workforce productivity and is the lead author of Forrester's EX Index research. His passion is helping companies create workplaces that engage people and enable them to do their best work. He is an expert in the way technology affects motivation and performance as well as how it shapes organizations’ employee experience. David also speaks publicly about how organizations can use psychological and organizational behavior research to guide their technology strategy and set better priorities.

Previous Work Experience

David is a former software executive with 20 years of industry experience in product development, management, and marketing. He has taken new products from zero to $100 million in revenues; he has also managed mature product lines and portfolios through all parts of the value chain — from vision, through execution and marketing, to successful selling. More importantly, David has worked directly with dozens of global organizations to understand how they function and how they use technologies most effectively.

Prior to Forrester, David was the VP of global marketing for Matrix42, an endpoint management company based in Frankfurt, Germany; there, he worked with organizations to understand and develop solutions for their desktop transformation initiatives and coached sales teams to position and sell them effectively. In addition, David led product management and strategy for BMC Software's configuration automation for clients, cloud life cycle management, and data center automation product lines. He also spent five years at Altiris/Symantec leading product management and marketing for the service desk and IT asset management product lines.

David K. Johnson

Principal Analyst Serving CIO Professionals

David serves leaders responsible for employee experience (EX) and workforce productivity and is the lead author of Forrester's EX Index research. His passion is helping companies create workplaces that engage people and enable them to do their best work. He is an expert in the way technology affects motivation and performance as well as how it shapes organizations’ employee experience. David also speaks publicly about how organizations can use psychological and organizational behavior research to guide their technology strategy and set better priorities.

Previous Work Experience

David is a former software executive with 20 years of industry experience in product development, management, and marketing. He has taken new products from zero to $100 million in revenues; he has also managed mature product lines and portfolios through all parts of the value chain — from vision, through execution and marketing, to successful selling. More importantly, David has worked directly with dozens of global organizations to understand how they function and how they use technologies most effectively.

Prior to Forrester, David was the VP of global marketing for Matrix42, an endpoint management company based in Frankfurt, Germany; there, he worked with organizations to understand and develop solutions for their desktop transformation initiatives and coached sales teams to position and sell them effectively. In addition, David led product management and strategy for BMC Software's configuration automation for clients, cloud life cycle management, and data center automation product lines. He also spent five years at Altiris/Symantec leading product management and marketing for the service desk and IT asset management product lines.

David K. Johnson's Research

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  • For CMO Professionals

    REPORT: The Future Of Work Starts Now

    Four Shocks Will Sort Out The Winners From The Losers In The 2020s

    April 14, 2020 James L. McQuivey, J. P. Gownder, David K. Johnson, Mark Brandau

    The "roaring 2020s" have started with a force: a pandemic that will propel us into the future of work faster than expected. Like its namesake decade from the 20th century, the 2020s will be full of challenges. But this time, many of the forces that determine who will win (or lose) are already visible — and just got fast-tracked. Systemic risk, robots, employee data, and employee power are already causing shocks to your system. Not everything you hear about the future of work matters, but these four things will, so take note and prepare to shock-proof your organization.

  • For Customer Experience Professionals

    REPORT: Six Ways You Should Use The Federal Stimulus To Drive Customer Obsession

    April 9, 2020 Rick Parrish, TJ Keitt, J. P. Gownder, David K. Johnson, Ted Schadler

    The Coronavirus Aid, Relief, and Economic Security (CARES) Act features nearly $1 trillion in benefits to businesses. How will your company use its share? In this report, we detail six ways that customer-obsessed firms can use the stimulus package to put customers at the center of everything they do.

  • For CIO Professionals

    REPORT: The Forrester New Wave™: EX Management Platforms For Large Enterprises, Q1 2020

    The 12 Providers That Matter Most And How They Stack Up

    March 18, 2020David K. Johnson

    In Forrester's evaluation of the emerging market for employee experience (EX) management platforms, we identified the 12 most significant ones — Confirmit, CultureIQ, Glint, InMoment, Limeade, MaritzCX, Medallia, Peakon, Qualtrics, Quantum Workplace, QuestionPro, and Ultimate Software — and evaluated them. This report details our findings about how well each vendor scored against 10 criteria and where they stand in relation to each other. CIOs can use this review to select the right partner for their employee experience management needs.

  • For CIO Professionals

    REPORT: Forrester's EX Index: A Deeper Look At The Data

    A Deeper Analysis Of The EX Index Reveals The Impact Of Technology And The Factors Causing Employee Burnout

    March 4, 2020David K. Johnson, Patrick Carroll

    More than ever, technology plays a significant role in employee experience (EX) by both fostering and inhibiting engagement. But conventional engagement surveys don't capture it, leaving CIOs in the dark about where to focus their limited resources to improve EX. CIOs and technology leaders should read this report to better understand the scope of Forrester's EX Index and how it can help transform their organization.

  • For CMO Professionals

    REPORT: The Employee Experience Maturity Assessment

    Assessment: The Employee Experience Playbook

    January 28, 2020David K. Johnson, Nick Monroe

    Successful employee experience (EX) initiatives start with doing the right things for the right reasons, turning small wins into momentum that lifts employee engagement and creating a virtuous cycle of PEAK performance in your employees. Boosting individuals' performance increases your organization's ability to create better customer experiences, drive growth, and improve overall financial performance. In this report, we share our learnings from working with mature, high-performing EX organizations so that you know where and how to start your EX transformation.

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