David Truog

VP, Research Content Experience

David is responsible for shaping and continually improving the content of Forrester's research overall. He focuses especially on its thematic unity, consistency, clarity, and simplicity, to make it more effective at challenging our clients' thinking and equipping them to lead change, and easier and more enjoyable to absorb and apply.

In this capacity, David works with Forrester's research directors and analysts on their research agendas and output, especially for major reports. He also collaborates with the research quality, product, and digital experience teams on content/container innovation.

David joined Forrester in 1999 as a senior analyst focused on the technologies enabling Internet commerce and authored Forrester's seminal "eBusiness Networks" report. He then became a research director and led a team of analysts producing the company's first in-depth technology selection research, TechRankings, which became Forrester's most quickly successful product launch and is now called the Forrester Wave™. After TechRankings, David became a principal analyst researching the future of software and authored reports on issues such as software quality ("Must Software Be Buggy?"), machine-to-machine communication ("The Dark Side Of The Web"), and the future of semantic web technologies ("How The X Internet Will Communicate").

Following an entrepreneurial venture from 2002 to 2011, during which David founded and ran a successful video production agency for nine years, he returned to Forrester in 2011 as a research director leading a team of analysts researching online video and other media for interactive marketing. In 2013 he became Forrester's first VP of research quality and operations, leading a team of 60 responsible for guidance development, methodology, training, performance metrics, editing, client inquiry, client support, and vendor briefings. In 2015 David took on the new role of VP of research content experience.

Previous Work Experience

Before he first joined Forrester, David served for eight years in a variety of software development and technical marketing roles at several software development platform companies, including CGI Informatique and IBM, and then at the first eCommerce platform company, Open Market.

In 2002, David left Forrester to found Upland Productions, a boutique video production agency, and created about 340 videos for clients in a variety of sectors, including MIT, Microsoft Europe, Children's Hospital Boston, New Atlantic Ventures, Avery Dennison, Ambient Devices, Fashion Institute of Technology, the Whitehead Institute for Biomedical Research, the French Embassy to the United States, and many private schools including the MIT Sloan School of Management, Groton, Hotchkiss, Choate, and St. Paul's, among others.


David holds a B.A. in cognitive science from Amherst College and an M.A. in the history of ideas from St. John's Graduate Institute, Santa Fe. Prior to college, David grew up in France, where he earned a baccalauréat from Lycée des Eaux Claires in Grenoble.