Dean Davison

Principal Consultant - TEI serving B2B Marketing PROFESSIONALS

Dean serves B2B Marketing Professionals. He has extensive experience in the buy side of technology, advising customers in purchasing and implementing solutions, including interacting with CIOs on six continents. His experience also includes sell-side work in sales-focused marketing functions such as pricing strategy, competitive intelligence, product marketing, customer insights, and market analysis. Dean is a thought leader in sales enablement, helping technology vendors adapt their marketing programs to focus on a customer's business outcomes rather than product features or functions.

Previous Work Experience

Dean has spoken extensively around the world to audiences at events such as Sourcing Interests Group, Outsourcing World Summit, RUSSOFT, and the China Outsourcing Summit. During his tenure at Meta Group, he managed conference tracks, created hundreds of presentations, and spoke at conferences globally. His work has been widely published by news organizations such as CIO Magazine and Forbes.

Education

Dean received a Bachelor of Science in accounting with a minor in philosophy from Brigham Young University, followed by an MBA in marketing from The University of Connecticut. He is also a Certified Outsourcing Professional by the International Association of Outsourcing Professionals (IAOP).

Dean Davison's Research

  • For B2B Marketing Professionals

    Report: Forrester's Sales Battle Card Evaluation Results

    Sales enablement professionals are increasingly stepping up to fix the massive inventories of battle cards at their companies that provide inconsistent value to sales reps. These battle cards or...

  • For B2B Marketing Professionals

    Report: Create Sales-Ready Market Intelligence Using Forrester's Customer Conversation Framework

    Market intelligence teams typically support sales enablement executive decisions around key sales strategies like coverage models, channel alignment, and prospect targets but rarely support sale...

  • For B2B Marketing Professionals

    Report: Make Business And Customer Intelligence Sales-Ready Using Forrester's Framework

    Today, business and customer intelligence (BCI) leaders and teams at tech vendors gather information about target companies and key decision-makers, and their deliverables consist of data —...

  • For B2B Marketing Professionals

    Report: Create Sales-Ready Market Intelligence Using Forrester's Customer Conversation Framework

    Market intelligence teams typically support sales enablement executive decisions around key sales strategies like coverage models, channel alignment, and prospect targets but rarely support sale...

  • For B2B Marketing Professionals

    Report: Forrester's Sales Battle Card Evaluation Results

    Sales enablement professionals are increasingly stepping up to fix the massive inventories of battle cards at their companies that provide inconsistent value to sales reps. These battle cards or...

  • For B2B Marketing Professionals

    Report: Make Business And Customer Intelligence Sales-Ready Using Forrester's Framework

    Today, business and customer intelligence (BCI) leaders and teams at tech vendors gather information about target companies and key decision-makers, and their deliverables consist of data —...

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