Doug   Washburn

Doug Washburn

VP, RoleView for BT

Doug is a vice president of product management for Forrester's Research product, which provides business and technology leaders access to Forrester's research and analysts. He is responsible for customer analysis, competitive analysis, and delivering new products and enhancements to the customer experience.

Previous Work Experience

Previously at Forrester, Doug was a research director on the Infrastructure & Operations research team, where he lead a team of analysts responsible for delivering research and advisory solutions to clients. Doug was also a principal analyst on the same team, focused on sustainable or green IT trends, planning, strategy, and best practices. Prior to joining the research team, Doug was the global council manager for the Forrester Leadership Boards IT Infrastructure & Operations Council, a best-practice community for senior IT executives in $1 billion-plus organizations.

Prior to Forrester, Doug lived and worked in Australia and France as the vice president of strategy and business development for Red Oxygen, a wireless communications startup. In addition, Doug co-created CU Networks, a computer networking and servicing startup, serving the students of the University of Colorado at Boulder.

Education

Doug holds a B.S. in finance from University of Colorado at Boulder and was awarded the Undergraduate Certificate in Entrepreneurial Excellence.

Doug Washburn

VP, RoleView for BT

Doug is a vice president of product management for Forrester's Research product, which provides business and technology leaders access to Forrester's research and analysts. He is responsible for customer analysis, competitive analysis, and delivering new products and enhancements to the customer experience.

Previous Work Experience

Previously at Forrester, Doug was a research director on the Infrastructure & Operations research team, where he lead a team of analysts responsible for delivering research and advisory solutions to clients. Doug was also a principal analyst on the same team, focused on sustainable or green IT trends, planning, strategy, and best practices. Prior to joining the research team, Doug was the global council manager for the Forrester Leadership Boards IT Infrastructure & Operations Council, a best-practice community for senior IT executives in $1 billion-plus organizations.

Prior to Forrester, Doug lived and worked in Australia and France as the vice president of strategy and business development for Red Oxygen, a wireless communications startup. In addition, Doug co-created CU Networks, a computer networking and servicing startup, serving the students of the University of Colorado at Boulder.

Education

Doug holds a B.S. in finance from University of Colorado at Boulder and was awarded the Undergraduate Certificate in Entrepreneurial Excellence.

Doug Washburn's Research

Most RecentMost Popular
  • For Infrastructure & Operations Professionals

    REPORT: Executive Spotlight: Top Priorities For IT Infrastructure & Operations Leaders, 2H 2011

    Insights From The Forrester IT Infrastructure & Operations Council

    September 16, 2011Doug Washburn

    Every six months, Forrester fields a survey to members of its IT Infrastructure & Operations (I&O) Council to ascertain their top priorities for the following six months. Forrester's I&O Council consists of the senior-most infrastructure and operations executives at organizations with $1 billion or more in revenue. We field this survey to understand their top priorities and to fine-tune our future research agenda and activities. For the second half of 2011, our I&O Council members identify their top five challenges as the following: Supporting the consumerization of IT, using cloud computing, end-to-end monitoring, planning and managing IT capacity for business demand, and implementing service catalogs. In this Executive Spotlight, we define the business value that I&O executives can realize by tackling each of these priorities and outline our recommended next steps for each.

  • For Infrastructure & Operations Professionals

    REPORT: Focus Your IT Infrastructure And Operations On Customer Obsession, Not Just Cost Savings

    July 26, 2011Doug Washburn

    In the age of the customer, only the customer-obsessed will survive. That's why your business is prioritizing revenue and customer growth over cost-cutting in 2011. But is your IT infrastructure and operations (I&O) organization ready to participate? On one hand, business decision-makers already value technology's ability to support and serve customers much more highly than its ability to reduce costs. On the other hand, I&O leaders have a lot of work to do in reshaping the mindset and priorities of an organization that values availability and cost efficiency above all else. To get started, I&O leaders must expand their definition of "customer" far beyond the app dev team. From there, continue to "reboot" your people, process, and technology with cloud, desktop transformation, and industrialized operations to become a more customer-obsessed organization.

  • For Infrastructure & Operations Professionals

    REPORT: Cloud Computing Helps Accelerate Green IT

    Take Advantage Of Public And Private Cloud To Deliver Energy, Carbon, And E-Waste Efficiencies

    June 30, 2011Doug Washburn, Lauren E. Nelson

    Cloud-based server, storage, and network infrastructure — also called infrastructure-as-a-service (IaaS) — will inherently deliver green IT benefits: lower energy costs, carbon emissions, and electronic waste (e-waste). Not only does the self-service and pay-as-you-go nature of cloud encourage your users and applications teams to consume only what they need, but the IT infrastructure that is consumed is run in a highly shared, virtualized, and utilized manner that drives IT efficiencies. For IT infrastructure and operations (I&O) professionals implementing or considering IaaS, don't overlook its green IT benefits, especially as energy and carbon prices rise and data center power and cooling limits are reached. This report explains why IaaS is greener than a traditional environment and identifies key steps that I&O professionals can take to maximize their energy, carbon, and e-waste efficiencies.

  • For Infrastructure & Operations Professionals

    REPORT: Inquiry Spotlight: Rebooting Your IT Infrastructure And Operations In 2011

    Empower Users With Desktop Transformation, Achieve Cloud Economics In The Data Center, And Improve Productivity With Industrialized Operations

    May 26, 2011Doug Washburn

    In 2011, your business views IT as a source of productivity and competitiveness more than ever. At the same time, however, it's becoming much easier for empowered employees to act on their technology needs without involving the IT department or using traditional procurement models. To deliver on mounting expectations while managing empowered employees, IT leaders should start by rebooting their infrastructure and operations (I&O) in three ways: 1) Transform the desktop experience to empower your users; 2) optimize your data center to achieve cloud economics; and 3) industrialize your IT operations to improve productivity. Forrester analyzed 2,033 client inquiries that I&O professionals asked us in 2010. This report highlights why and how your peers in I&O are rebooting their data center, operations, and user experience.

  • For Infrastructure & Operations Professionals

    REPORT: Updated Q1 2011: Is Green IT Your Emperor With No Clothes?

    Measure Your Green IT Baseline Or Risk Being Caught With Your Pants Down

    February 9, 2011Doug Washburn

    Is green IT your emperor with no clothes? It is if you've invested in green IT with the promise of reducing energy costs but haven't measured your energy baseline. Without a baseline, IT leaders can't guide their green IT efforts with solid data, create realistic goals and metrics, or track successes over time. If this situation sounds familiar, you're not alone: Forrester finds that despite a steady rise in green IT plans and adoption, only 30% of organizations have taken a baseline measurement of their energy consumption. To get on the right track, you need to perform an annual estimate of energy consumption, carbon dioxide emissions, and dollar costs of operating IT inside and outside of the data center. Forrester recommends that IT infrastructure and operations (I&O) professionals own the green IT baseline process since they already manage their organization's energy-consuming IT assets.

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