Doug Washburn

VP, RoleView for BT serving Infrastructure & Operations PROFESSIONALS

Doug is a vice president of product management for Forrester's Research product, which provides business and technology leaders access to Forrester's research and analysts. He is responsible for customer analysis, competitive analysis, and delivering new products and enhancements to the customer experience.

Previous Work Experience

Previously at Forrester, Doug was a research director on the Infrastructure & Operations research team, where he lead a team of analysts responsible for delivering research and advisory solutions to clients. Doug was also a principal analyst on the same team, focused on sustainable or green IT trends, planning, strategy, and best practices. Prior to joining the research team, Doug was the global council manager for the Forrester Leadership Boards IT Infrastructure & Operations Council, a best-practice community for senior IT executives in $1 billion-plus organizations.

Prior to Forrester, Doug lived and worked in Australia and France as the vice president of strategy and business development for Red Oxygen, a wireless communications startup. In addition, Doug co-created CU Networks, a computer networking and servicing startup, serving the students of the University of Colorado at Boulder.


Doug holds a B.S. in finance from University of Colorado at Boulder and was awarded the Undergraduate Certificate in Entrepreneurial Excellence.

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40 results in Reports

  • Doug Washburn
  • For Infrastructure & Operations Professionals

    Report:TechRadar™ For I&O Professionals: Green IT 1.0 Technologies, Q2 2009

    Helping IT Ops Professionals Understand And Prioritize Green IT Hardware, Software, And Service Investments

    Green IT is on the rise. Even in the face of a weak economy, twice as many organizations expect to accelerate their green IT plans as expect to slow them down. Why is this? Green IT initiatives are...

    • Downloads: 1496
  • For Infrastructure & Operations Professionals

    Report:Inquiry Spotlight: Infrastructure & Operations Organizational Structures, Q1 2009

    Infrastructure and operations (I&O) departments are currently in a state of flux. Beyond increasing centralization, I&O departments are reorganizing to become service-oriented or are at least...

    • Downloads: 1405
  • For CIO Professionals

    Report:Helping CIOs Understand "Smart City" Initiatives

    Defining The Smart City, Its Drivers, And The Role Of The CIO

    Cities are becoming "smarter," as governments, businesses, and communities increasingly rely on technology to overcome the challenges from rapid urbanization. What makes a "smart city" smart is the...

    • Downloads: 1392
  • For Infrastructure & Operations Professionals

    Report:Executive Spotlight: Top Priorities For IT Infrastructure & Operations Leaders, 2H 2011

    Insights From The Forrester IT Infrastructure & Operations Council

    Every six months, Forrester fields a survey to members of its IT Infrastructure & Operations (I&O) Council to ascertain their top priorities for the following six months. Forrester's I&O Council...

    • Downloads: 979
  • For CIO Professionals

    Report:Q&A: The Economics Of Green IT

    What Are The Financial Benefits Of Green IT?

    Don't be fooled: Green IT is as much about the greenbacks as it is about reducing the environmental impact of operating IT and the business. In fact, financial motivation — not environmental...

    • Downloads: 1049
  • For Infrastructure & Operations Professionals

    Report:Is Green IT Your Emperor With No Clothes?

    Measure Your Green IT Baseline Or Risk Being Caught With Your Pants Down

    Awareness for green IT is increasing, driven by corporatewide greening efforts as well as practical IT concerns like running out of space, power, or budget. As a result, IT ops executives are tasked...

    • Downloads: 791
  • For CIO Professionals

    Report:The Value Of A Green IT Maturity Assessment

    Introducing Forrester's Green IT Maturity Assessment Methodology

    CIOs recognize the importance of environmental considerations in planning IT operations, but they are often unsure about how to put that recognition into action. With sustainability rising on the...

    • Downloads: 1028
  • For Infrastructure & Operations Professionals

    Report:How Much Money Are Your Idle PCs Wasting?

    PC Power Management Best Practices And Software Can Save Millions

    Enterprise PCs are wasting money. Far too many organizations leave economic and environmental value on the table by not reducing PC-related energy costs. Unfortunately, common misconceptions —...

    • Downloads: 810
  • For Infrastructure & Operations Professionals

    Report:Inquiry Spotlight: Rebooting Your IT Infrastructure And Operations In 2011

    Empower Users With Desktop Transformation, Achieve Cloud Economics In The Data Center, And Improve Productivity With Industrialized Operations

    In 2011, your business views IT as a source of productivity and competitiveness more than ever. At the same time, however, it's becoming much easier for empowered employees to act on their technology...

    • Downloads: 789
  • For Infrastructure & Operations Professionals

    Report:No Capex, No Problem: Eight "Guerrilla" Tactics To Reduce Facilities Costs Without Capital Investment

    Reducing facilities costs — such as energy, paper, and real estate — is a top priority in 2009 for IT infrastructure and operations (I&O) professionals as organizations look to cut...

    • Downloads: 738
  • For Security & Risk Professionals

    Report:Smart Grid Q&A: Unveiling The New Grid

    Understanding The Smart Grid Ecosystem And Its Risks

    Smart grid is the counterpart of the "cloud" in the utility world — everyone is talking about it. You can define smart grid in many ways, but simply put, it is the digitization of the power...

    • Downloads: 925
  • For CIO Professionals

    Report:The Rise Of The Green Enterprise: A Primer For IT Leadership's Involvement

    IT Leadership Should Position IT As An Enabler Of The Green Enterprise

    Information technology can be a critical enabler to what Forrester calls the "green enterprise" — an organization that actively reduces the environmental impact across its value chain...

    • Downloads: 854
  • For Infrastructure & Operations Professionals

    Report:The Green Data Center Starts With A Rationalized Application Portfolio: A Sprint Case Study

    How One IT Ops Group Generated Eco(nomic) Value By Removing Underutilized Apps And The Infrastructure Tied To Them

    Sprint's end goal was to cut costs, increase capacity, and reduce the carbon footprint of IT infrastructure in the data center — but that's not where they started. Recognizing that the data...

    • Downloads: 800
  • For Infrastructure & Operations Professionals

    Report:Maximize Your Energy Savings From Server Virtualization With Three Process Improvements

    Virtualize More, Virtualize More Efficiently, Virtualize On More-Efficient Servers

    Server virtualization is already saving you money, so why not save some more? Reducing energy costs is among the many reasons to virtualize servers. It's increasingly attractive, since the costs to...

    • Downloads: 704
  • For Infrastructure & Operations Professionals

    Report:Forrester's Green IT Baseline Calculator

    This calculator identifies and quantifies your green IT baseline -- an annual estimate of the energy consumption (kilowatt hour), CO2 emissions, and dollar costs of operating your current IT...

    • Downloads: 7
  • For Infrastructure & Operations Professionals

    Report:Cloud Computing Helps Accelerate Green IT

    Take Advantage Of Public And Private Cloud To Deliver Energy, Carbon, And E-Waste Efficiencies

    Cloud-based server, storage, and network infrastructure — also called infrastructure-as-a-service (IaaS) — will inherently deliver green IT benefits: lower energy costs, carbon emissions,...

    • Downloads: 749
  • For Infrastructure & Operations Professionals

    Report:Inquiry Spotlight: Green IT, Q1 2009

    Green IT awareness and action are on the rise. In 2008, Forrester received 130 inquiries from IT end user professionals on green IT, the majority of which focused on benchmark data — such as...

    • Downloads: 602
  • For Infrastructure & Operations Professionals

    Report:Calculating The Value Of PC Power Management

    This calculator quantifies the energy, CO2 emissions, and cost savings of PC Power Management.

    • Downloads: 21
  • For Infrastructure & Operations Professionals

    Report:Case Study: How PerkettPR — An All-Virtual Organization — Is Powered By Remote Workers

    How A Virtual Firm's IT Can Be Greener, More Accessible, And More Redundant Than Traditional Office Environments

    PerkettPR made its strategic, and definitive, decision to focus investment on quality staff — not office space. Since its inception in 1998, the company has been a virtual organization with no...

    • Downloads: 530
  • For Infrastructure & Operations Professionals

    Report:A KPMG Case Study: The Case, Responsibilities, And Success Metrics Of A Green IT Manager

    In 2008, KPMG set a number of corporatewide environmental goals, including a 25% reduction in carbon dioxide (CO2) emissions by 2010. And like many firms in the service industry, the operation of IT...

    • Downloads: 515
  • For Infrastructure & Operations Professionals

    Report:Green IT Plans And Activities Persist In 2010 Despite Lack Of Formal Budgets And Priorities

    Position Green IT As An Enabler Of Broader Business And Technology Priorities

    Although only 26% of organizations have budget directly allocated to green IT, Forrester finds that adoption of green IT is much higher, approaching 70% in areas of the data center and distributed...

    • Downloads: 467
  • For Infrastructure & Operations Professionals

    Report:Focus Your IT Infrastructure And Operations On Customer Obsession, Not Just Cost Savings

    In the age of the customer, only the customer-obsessed will survive. That's why your business is prioritizing revenue and customer growth over cost-cutting in 2011. But is your IT infrastructure and...

    • Downloads: 438
  • For Infrastructure & Operations Professionals

    Report:Updated Q1 2011: Is Green IT Your Emperor With No Clothes?

    Measure Your Green IT Baseline Or Risk Being Caught With Your Pants Down

    Is green IT your emperor with no clothes? It is if you've invested in green IT with the promise of reducing energy costs but haven't measured your energy baseline. Without a baseline, IT leaders...

    • Downloads: 445
  • For Infrastructure & Operations Professionals

    Report:UK Organizations Focus On IT Infrastructure In The Drive To Go Green

    Findings From The UK Green IT 08 Conference & Exhibition, May 2008

    IT professionals and line-of-business managers across a range of industries met at the UK Green IT 08 Conference & Exhibition in May to discuss the implications of operating in a business environment...

    • Downloads: 435
  • For Infrastructure & Operations Professionals

    Report:Role Job Description: The Green IT Manager

    To Maximize Value, I&O Leaders Must Hire Green IT Managers Now

    Most firms lack a comprehensive green IT strategy to deliver the consistent, repeatable, and measurable results that infrastructure and operations (I&O) leaders expect. To turn this situation around,...

    • Downloads: 450