Doug Washburn

VP, RoleView for BT

Doug is a vice president of product management for Forrester's Research product, which provides business and technology leaders access to Forrester's research and analysts. He is responsible for customer analysis, competitive analysis, and delivering new products and enhancements to the customer experience.

Previous Work Experience

Previously at Forrester, Doug was a research director on the Infrastructure & Operations research team, where he lead a team of analysts responsible for delivering research and advisory solutions to clients. Doug was also a principal analyst on the same team, focused on sustainable or green IT trends, planning, strategy, and best practices. Prior to joining the research team, Doug was the global council manager for the Forrester Leadership Boards IT Infrastructure & Operations Council, a best-practice community for senior IT executives in $1 billion-plus organizations.

Prior to Forrester, Doug lived and worked in Australia and France as the vice president of strategy and business development for Red Oxygen, a wireless communications startup. In addition, Doug co-created CU Networks, a computer networking and servicing startup, serving the students of the University of Colorado at Boulder.


Doug holds a B.S. in finance from University of Colorado at Boulder and was awarded the Undergraduate Certificate in Entrepreneurial Excellence.

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40 results in Reports

  • Doug Washburn
  • For Infrastructure & Operations Professionals

    Report:Executive Spotlight: Top Priorities For IT Infrastructure & Operations Leaders, 2H 2011

    Insights From The Forrester IT Infrastructure & Operations Council

    Every six months, Forrester fields a survey to members of its IT Infrastructure & Operations (I&O) Council to ascertain their top priorities for the following six months. Forrester's I&O Council...

    • Downloads: 979
  • For Infrastructure & Operations Professionals

    Report:Focus Your IT Infrastructure And Operations On Customer Obsession, Not Just Cost Savings

    In the age of the customer, only the customer-obsessed will survive. That's why your business is prioritizing revenue and customer growth over cost-cutting in 2011. But is your IT infrastructure and...

    • Downloads: 438
  • For Infrastructure & Operations Professionals

    Report:Cloud Computing Helps Accelerate Green IT

    Take Advantage Of Public And Private Cloud To Deliver Energy, Carbon, And E-Waste Efficiencies

    Cloud-based server, storage, and network infrastructure — also called infrastructure-as-a-service (IaaS) — will inherently deliver green IT benefits: lower energy costs, carbon emissions,...

    • Downloads: 750
  • For Infrastructure & Operations Professionals

    Report:Inquiry Spotlight: Rebooting Your IT Infrastructure And Operations In 2011

    Empower Users With Desktop Transformation, Achieve Cloud Economics In The Data Center, And Improve Productivity With Industrialized Operations

    In 2011, your business views IT as a source of productivity and competitiveness more than ever. At the same time, however, it's becoming much easier for empowered employees to act on their technology...

    • Downloads: 789
  • For Infrastructure & Operations Professionals

    Report:Updated Q1 2011: Is Green IT Your Emperor With No Clothes?

    Measure Your Green IT Baseline Or Risk Being Caught With Your Pants Down

    Is green IT your emperor with no clothes? It is if you've invested in green IT with the promise of reducing energy costs but haven't measured your energy baseline. Without a baseline, IT leaders...

    • Downloads: 445
  • For Infrastructure & Operations Professionals

    Report:Inquiry Spotlight: Green IT, Q4 2010

    When building their green IT strategy, Forrester's IT infrastructure and operations (I&O) clients look for insight from multiple sources — including their peers. Forrester analyzed 146 green...

    • Downloads: 352
  • For Infrastructure & Operations Professionals

    Report:Role Job Description: The Green IT Manager

    To Maximize Value, I&O Leaders Must Hire Green IT Managers Now

    Most firms lack a comprehensive green IT strategy to deliver the consistent, repeatable, and measurable results that infrastructure and operations (I&O) leaders expect. To turn this situation around,...

    • Downloads: 450
  • For Infrastructure & Operations Professionals

    Report:Maximize Your Energy Savings From Server Virtualization With Three Process Improvements

    Virtualize More, Virtualize More Efficiently, Virtualize On More-Efficient Servers

    Server virtualization is already saving you money, so why not save some more? Reducing energy costs is among the many reasons to virtualize servers. It's increasingly attractive, since the costs to...

    • Downloads: 705
  • For Infrastructure & Operations Professionals

    Report:Green IT Plans And Activities Persist In 2010 Despite Lack Of Formal Budgets And Priorities

    Position Green IT As An Enabler Of Broader Business And Technology Priorities

    Although only 26% of organizations have budget directly allocated to green IT, Forrester finds that adoption of green IT is much higher, approaching 70% in areas of the data center and distributed...

    • Downloads: 467
  • For Security & Risk Professionals

    Report:Smart Grid Q&A: Unveiling The New Grid

    Understanding The Smart Grid Ecosystem And Its Risks

    Smart grid is the counterpart of the "cloud" in the utility world — everyone is talking about it. You can define smart grid in many ways, but simply put, it is the digitization of the power...

    • Downloads: 929
  • For Infrastructure & Operations Professionals

    Report:Job Profile And Description -- Green IT Manager

    Job Title: Green IT ManagerPosition overview: The green IT manager is accountable for delivering environmental and financial benefits through a successful green IT strategy that primarily includes...

    • Downloads: 11
  • For Infrastructure & Operations Professionals

    Report:A KPMG Case Study: The Case, Responsibilities, And Success Metrics Of A Green IT Manager

    In 2008, KPMG set a number of corporatewide environmental goals, including a 25% reduction in carbon dioxide (CO2) emissions by 2010. And like many firms in the service industry, the operation of IT...

    • Downloads: 516
  • For CIO Professionals

    Report:Helping CIOs Understand "Smart City" Initiatives

    Defining The Smart City, Its Drivers, And The Role Of The CIO

    Cities are becoming "smarter," as governments, businesses, and communities increasingly rely on technology to overcome the challenges from rapid urbanization. What makes a "smart city" smart is the...

    • Downloads: 1392
  • For Infrastructure & Operations Professionals

    Report:Q&A: IT Asset Disposition

    What Infrastructure And Operations Professionals Should Know When Disposing End-Of-Life IT Assets

    While all organizations dispose of IT equipment in some way, IT asset disposition (ITAD) has long been an afterthought. But recent changes — from increasing data security and environmental...

    • Downloads: 373
  • For CIO Professionals

    Report:The Value Of A Green IT Maturity Assessment

    Introducing Forrester's Green IT Maturity Assessment Methodology

    CIOs recognize the importance of environmental considerations in planning IT operations, but they are often unsure about how to put that recognition into action. With sustainability rising on the...

    • Downloads: 1030
  • For Infrastructure & Operations Professionals

    Report:UK Firms Continue To Look To Green IT For Cost Reduction And Business Benefits

    Findings From The UK Green IT 2009 Conference, May 2009

    Findings from Forrester's second joint survey collaboration with Tech:Touchstone Events, organizer of the Green IT 2009 Conference in London, uncovered that after a year of economic turmoil,...

    • Downloads: 278
  • For Infrastructure & Operations Professionals

    Report:PC Power Management Suites Help Overcome Barriers To Maximize Financial Savings

    Adoption And Key Features Of PC Power Management Suite Technology

    Interest in PC power management suites is on the rise as IT professionals look to overcome many of the common barriers while at the same time maximizing the financial and environmental savings. This...

    • Downloads: 278
  • For Infrastructure & Operations Professionals

    Report:The State Of PC Power Management: 2009

    Helping IT Pros Succeed At PC Power Management By Getting Up To Speed On Adoption, Methods, And Common Barriers

    As organizations look to reduce the financial costs and environmental impacts of operating IT, PC power management is proving to be an effective tactic. Although 43% are implementing PC power...

    • Downloads: 260
  • For Infrastructure & Operations Professionals

    Report:Case Study: How PerkettPR — An All-Virtual Organization — Is Powered By Remote Workers

    How A Virtual Firm's IT Can Be Greener, More Accessible, And More Redundant Than Traditional Office Environments

    PerkettPR made its strategic, and definitive, decision to focus investment on quality staff — not office space. Since its inception in 1998, the company has been a virtual organization with no...

    • Downloads: 530
  • For Infrastructure & Operations Professionals

    Report:Aligning The People And Process Of PC Power Management

    Position The Right People And Process to Create Ownership And Minimize Risk

    Although the financial and environmental savings from PC power management are compelling, IT professionals must overcome concerns about disrupted user productivity or the lack of project ownership....

    • Downloads: 196
  • For Infrastructure & Operations Professionals

    Report:Home Office Checklist For Remote Workers

    A workbook spreadsheet detailing the requirements that all remote workers should follow.

    • Downloads: 3
  • For Infrastructure & Operations Professionals

    Report:Green Checklist For Remote Workers

    This worksheet acts as a simple yes/no checklist for green capabilities that remote workers can adopt.

    • Downloads: 4
  • For Infrastructure & Operations Professionals

    Report:The Remote Worker Process And People Readiness Checklist

    This workbook is a checklist to measure the readiness of remote workers and processes.

    • Downloads: 6
  • For Infrastructure & Operations Professionals

    Report:TechRadar™ For I&O Professionals: Green IT 1.0 Technologies, Q2 2009

    Helping IT Ops Professionals Understand And Prioritize Green IT Hardware, Software, And Service Investments

    Green IT is on the rise. Even in the face of a weak economy, twice as many organizations expect to accelerate their green IT plans as expect to slow them down. Why is this? Green IT initiatives are...

    • Downloads: 1496
  • For Infrastructure & Operations Professionals

    Report:No Capex, No Problem: Eight "Guerrilla" Tactics To Reduce Facilities Costs Without Capital Investment

    Reducing facilities costs — such as energy, paper, and real estate — is a top priority in 2009 for IT infrastructure and operations (I&O) professionals as organizations look to cut...

    • Downloads: 739