Why Read This
Forrester recently surveyed 107 current clients and prospects within our eBusiness, channel and product management research panel to examine 2007 online budgets and priorities. Our panelists include executives from financial services, healthcare, retail, and travel companies, and they represent large firms from the US, Canada, and the UK with mature online sales and service operations. Results from our survey echo what we frequently hear from eBusiness executives. As a mature channel, the Web must now be held accountable to traditional business metrics: cost improvements, sales, and profitability. When we asked about the upcoming year, respondents tell us that they're optimistic about the business climate, online budgets, and their ability to invest in new initiatives and innovation.