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Technology Management:

Technology Industry:

Forrester Research For:

eBusiness & Channel Strategy Professionals

eBusiness professionals need to infuse digital skills throughout their organizations to win, serve, and retain customers.

To succeed, you must create best-in-class digital touchpoints to drive engagement and profitability, deliver seamless omnichannel experiences for cross-channel customers, and serve them in their mobile moments.

Who this role is for:

VP of Channel Strategy
VP of eCommerce
VP of Digital Strategy
VP of Omnichannel

Latest Research For This Role

Report: 2017 European Online Banking Functionality Benchmark

BBVA Earns The Highest Overall Score

December 13, 2017 | Aurelie L'Hostis

Tens of millions of Europeans use their banks' secure websites to conduct both routine and infrequent banking tasks. Digital banking strategy executives need to deliver online banking services that...

Report: Mobile App: How To Make A Call

Processes: The Mobile eBusiness Playbook

December 12, 2017 | Julie A. Ask

Nine years after Apple opened the Apple App Store to third-party developers, digital business leaders are still asking, "Does our firm need an app?" Many do, but the reasons have changed. Before...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Digital Transformation Europe 2018

June 14, 2018 - June 15, 2018

Forum: Digital Transformation India 2018

May 29, 2018

Forum: Digital Transformation 2018

May 8, 2018 - May 9, 2018

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