Forrester Research For:
eBusiness professionals need to infuse digital skills throughout their organizations to win, serve, and retain customers.
To succeed, you must create best-in-class digital touchpoints to drive engagement and profitability, deliver seamless omnichannel experiences for cross-channel customers, and serve them in their mobile moments.
VP of Channel Strategy
VP of eCommerce
VP of Digital Strategy
VP of Omnichannel
December 26, 2016 | Zhi Ying Ng
December 22, 2016 | Zhi Ying Ng
December 1, 2016 | Ellen Carney
November 21, 2016 | Fiona Swerdlow
Continuous Improvement: The Mobile eBusiness Playbook
January 17, 2017 | Julie A. Ask
Few digital business professionals use mobile to transform customer experiences. They too often approach the use of mobile by asking "What should I do?" rather than "How should I do it?" Forrester...
Customers Suffer When They Visit Your Site On Their Phones, And Responsive Retrofits Don't Fix It: It's Time For A Fresh Start
January 17, 2017 | Ted Schadler
Few customers and even fewer prospects will use your app — but they will visit your website on their phones. Alas, when they arrive, their experience — even on your new responsive site — is sad....
Omnichannel Customer Experience, Digital Business...
Digital Business, Customer Experience Management...
B2C eCommerce, Online Retail...
May 9, 2017 - May 10, 2017
February 2, 2017
February 6, 2017