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Marketing & Strategy:

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Technology Industry:

Forrester Research For:

eBusiness & Channel Strategy Professionals

eBusiness professionals need to infuse digital skills throughout their organizations to win, serve, and retain customers.

To succeed, you must create best-in-class digital touchpoints to drive engagement and profitability, deliver seamless omnichannel experiences for cross-channel customers, and serve them in their mobile moments.

Who this role is for:

VP of Channel Strategy
VP of eCommerce
VP of Digital Strategy
VP of Omnichannel

Latest Research For This Role

Report: The Forrester Wave™: Omnichannel Order Management Systems, Q3 2018

The 10 Providers That Matter Most And How They Stack Up

September 24, 2018 | Brendan Witcher

In our 40-criteria evaluation of omnichannel order management system (OMS) providers, we identified the 10 most significant ones — Aptos, Digital River, IBM, Jagged Peak, Kibo, Magento, Manhattan...

Report: Design And Implement A Centralized Alerts Hub For Your Digital Banking Customers

Digital Feature Fix: Boost Alerts Enrollment And Usage By Improving Management Tools

September 20, 2018 | Peter Wannemacher

Our reviews for our Forrester Industry Wave™ research routinely reveal that digital banking sites and mobile apps are missing important content, features, or functions that help customers complete...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: The State Of Video In Financial Services

November 7, 2018

Webinar: Small Business Banking Customers: Five Things You Should Know

October 31, 2018

Webinar: State Of The Art Product Information Management

October 30, 2018

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