Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

eBusiness & Channel Strategy Professionals

eBusiness professionals need to infuse digital skills throughout their organizations to win, serve, and retain customers.

To succeed, you must create best-in-class digital touchpoints to drive engagement and profitability, deliver seamless omnichannel experiences for cross-channel customers, and serve them in their mobile moments.

Who this role is for:

VP of Channel Strategy
VP of eCommerce
VP of Digital Strategy
VP of Omnichannel

Latest Research For This Role

Report: The Retail eCommerce Metrics That Matter

Performance Management: The Retail eCommerce Playbook

July 12, 2018 | Sucharita Kodali

To achieve key business goals such as increasing retail sales, digital business retail executives need to ensure that they have the right metrics in place. These metrics should track customers' use...

Report: Master Digital Supply Chain For Age Of The Customer Operations Excellence

Articulate The Vision For Your Digital Supply Chain

July 9, 2018 | George Lawrie

Digitally disrupted industries suffer from poor inventory productivity and availability, as well as high supply chain costs. These industries include (but are not limited to) retail and consumer...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: The Most Important Retail Technology Investments In 2018

August 23, 2018

Webinar: How To Boost Online Conversion With Shoppable Video

July 24, 2018

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