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Marketing & Strategy

Technology Management

Technology Industry

Forrester research for:

eBusiness & Channel Strategy Professionals

eBusiness professionals need to infuse digital skills throughout their organizations to win, serve, and retain customers.

To succeed, you must create best-in-class digital touchpoints to drive engagement and profitability, deliver seamless omnichannel experiences for cross-channel customers, and serve them in their mobile moments.

Who this role is for:

VP of Channel Strategy
VP of eCommerce
VP of Digital Strategy
VP of Omnichannel

Latest Research For This Role

Report: Retailers: Capitalize On Your Order Status Alerts To Thrill Customers And Gain Key Insights

Specialized Providers Enable Competitive Advantage By Leveraging Shipping Status Notifications

October 21, 2020 | Emily Pfeiffer

Retailers and brands are missing the opportunity to create excellent experiences for their customers after capturing their orders. Customers are much more likely to open the transactional...

Report: The Omnichannel Maturity Assessment

Assessment: The Omnichannel Commerce Playbook

October 19, 2020 | Brendan Witcher

Supporting an omnichannel fulfillment program is table stakes in retail today — and particularly in light of pandemic or other market shift conditions. Organizations need to assess their omnichannel...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: Retailers: Optimize Your Post-Purchase Experience To Delight And Win Customers

November 19, 2020

Webinar: Retail Predictions 2021

November 13, 2020

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