Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

eBusiness & Channel Strategy Professionals

eBusiness professionals need to infuse digital skills throughout their organizations to win, serve, and retain customers.

To succeed, you must create best-in-class digital touchpoints to drive engagement and profitability, deliver seamless omnichannel experiences for cross-channel customers, and serve them in their mobile moments.

Who this role is for:

VP of Channel Strategy
VP of eCommerce
VP of Digital Strategy
VP of Omnichannel

Challenges Facing Today’s eBusiness & Channel Strategy Leaders

Transform digitally enabled customer experiences:

The Race To Digital: How Digital Masters Will Widen Their Lead Over Digital Dinosaurs

Become a digital business leader:

Take The Digital Business Readiness Assessment

The Digital Business Transformation Playbook

Create contextual mobile offerings:

The Fight Between Apps And Websites Is Futile; You Need Both

The Mobile eBusiness Playbook

Turn big data into customer insights:

TechRadar™: Big Data, Q1 2016

Latest Research For This Role

Report: Learn To Innovate From Digital Transformation Leaders

Digital Innovators At Forrester's Digital Transformation Forum 2017 Apply The New Rules Of Digital Business

June 22, 2017 | Amanda LeClair

Digital transformation means business transformation. Forrester's Digital Transformation Forum 2017 brought digital business leaders to the main stage to share their unique journeys to and through...

Report: The State Of The Digital Store

Landscape: The Digital Store Playbook

June 21, 2017 | Claudia Tajima

The face of retail continues to change. In-store digital experimentation is well underway, and digital business leaders have the technical know-how and an increasingly cross-functional view to lead...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: Finternet Of Things: How Financial Services Firms Need To Prepare For The Opportunities Of IoT

June 26, 2017

Webinar: Use Customer Journeys To Guide Your Digital Strategy

July 11, 2017

Webinar: Increase Conversions By Overhauling Mobile Web Checkout

July 13, 2017

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