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Marketing & Strategy

Technology Management

Technology Industry

Forrester research for:

eBusiness & Channel Strategy Professionals

eBusiness professionals need to infuse digital skills throughout their organizations to win, serve, and retain customers.

To succeed, you must create best-in-class digital touchpoints to drive engagement and profitability, deliver seamless omnichannel experiences for cross-channel customers, and serve them in their mobile moments.

Who this role is for:

VP of Channel Strategy
VP of eCommerce
VP of Digital Strategy
VP of Omnichannel

Latest Research For This Role

Report: The State Of Open Banking In Japan

Japanese Banks Need To Clarify Their Role In An Open Banking Future

September 24, 2020 | Meng Liu

Japan is adopting an organic approach to open banking. Although it's not mandatory, leading Japanese banks and financial technology (fintech) firms have started experimenting with APIs to build...

Report: The Forrester Wave™: Merchant Payment Providers, Q3 2020

The 10 Providers That Matter Most And How They Stack Up

September 23, 2020 | Lily Varon

In our 23-criterion evaluation of merchant payment providers, we identified the 10 most significant ones — ACI Worldwide, Adyen, Cybersource, Fiserv, Global Payments, J.P. Morgan, PayPal, Stripe,...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: What's Hot And What's Not In Wealth Management Tech For 2020

October 14, 2020

Webinar: Industry Lens: Tech Titans In Retail

October 9, 2020

Webinar: Asynchronous Chat: The Role of Messaging And Third-Party Platforms In Customer Service

October 6, 2020

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