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eBusiness & Channel Strategy Professionals

Responsible for justifying, prioritizing, and building multichannel sales and service strategies, you define how to serve empowered customers across a rapidly evolving set of touchpoints.

Who this role is for:

VP, Channel Strategy
Director of Distribution
VP of Direct Channels
Head of eCommerce

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Vice President and Group Director Carrie Johnson (01:07)

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Forrester guides your decisions with integrated reports, tools, and Playbook research frameworks.

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Increase sales through online and mobile touchpoints:

 

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eBusiness & Channel Strategy Blog

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Latest Research For This Role

Report: What Banks Can Learn From Retailers' Websites

Eight Marketing And Sales Tactics That Digital Banking Teams Should Borrow From Their Retail Peers

March 31, 2015 | Peter Wannemacher

Over the past decade, eBusiness and channel strategy teams at many large banks have done yeoman's work in upgrading and improving their public websites. They've made great strides in areas like...

Report: Use WeChat To Facilitate Cross-Channel Sales And Customer Engagement

WeChat Is More Than Just A Social Messaging Platform

March 30, 2015 | Bryan Wang

WeChat is the world's largest instant messaging (IM) application, with 468 million monthly active users in 200 countries. As such, it's one of the most important international mobile messaging...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Forrester's Forum For Marketing Leaders

April 29, 2015 - April 30, 2015

Webinar: The Key Actions​ ​​That ​Will Drive Usage-Based​ ​Car​ Insurance Sales

April 29, 2015

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