Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

eBusiness & Channel Strategy Professionals

eBusiness professionals need to infuse digital skills throughout their organizations to win, serve, and retain customers.

To succeed, you must create best-in-class digital touchpoints to drive engagement and profitability, deliver seamless omnichannel experiences for cross-channel customers, and serve them in their mobile moments.

Who this role is for:

VP of Channel Strategy
VP of eCommerce
VP of Digital Strategy
VP of Omnichannel

Latest Research For This Role

Report: Brands, Here's The Size Of Your Digital Commerce Prize

Assessing The Digital Commerce Opportunity For Branded Manufacturers

November 16, 2018 | Michelle Beeson

Consumer-facing brands know that there is proverbial gold in generating direct sales through digital commerce, but the big question is the size of the prize. This report examines the factors that...

Report: Forrester Analytics: Online Fashion Retail Forecast, 2017 To 2022 (Global)

ForecastView Document

November 9, 2018 | Satish Meena

With one-quarter of clothing and footwear (fashion) retail sales happening online — and still rapidly changing — brick-and-mortar and eCommerce retailers are vying for shoppers' attention and...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: Small Business Banking Customers: Five Things You Should Know

January 16, 2019

Webinar: Outlook 2019: State Of Retail Payments

December 20, 2018

Webinar: Outlook 2019: The State Of The US Retail Shopper

December 13, 2018

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