Roles We Serve

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Technology Management:

Technology Industry:

Forrester Research For:

eBusiness & Channel Strategy Professionals

eBusiness professionals need to infuse digital skills throughout their organizations to win, serve, and retain customers.

To succeed, you must create best-in-class digital touchpoints to drive engagement and profitability, deliver seamless omnichannel experiences for cross-channel customers, and serve them in their mobile moments.

Who this role is for:

VP of Channel Strategy
VP of eCommerce
VP of Digital Strategy
VP of Omnichannel

Latest Research For This Role

Report: How To Build A Platform Business

Start With A Real Customer Problem, Not APIs And Ecosystem Envy

September 17, 2018 | Ted Schadler

Platform businesses reshape industries by dramatically improving the economics of integration and service delivery. To earn a place in the platform economy, digital business leaders must...

Report: UK Multichannel Retailers Must Adjust Their Store Portfolios To Remain Profitable

ForecastView Document

September 17, 2018 | Michael O'Grady

As many famous UK retailers like Debenhams and Marks & Spencer announce store closures, multichannel retailers increasingly need to adjust their store portfolio to stay profitable. This report...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: Rock Your 2018 Holiday Marketing

October 17, 2018

Webinar: AI In Retail? Nope — Start With Automation

October 11, 2018

Webinar: Best-In-Class Mobile Banking Functionality Practices

October 2, 2018

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