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eBusiness & Channel Strategy Professionals

Responsible for justifying, prioritizing, and building multichannel sales and service strategies, you define how to serve empowered customers across a rapidly evolving set of touchpoints.

Who this role is for:

VP, Channel Strategy
Director of Distribution
VP of Direct Channels
Head of eCommerce

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Vice President and Group Director Carrie Johnson (01:07)

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Forrester guides your decisions with integrated reports, tools, and Playbook research frameworks.

Innovate faster by developing a more agile digital organization:

Invest in digital technologies and platforms:

Increase sales through online and mobile touchpoints:

 

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eBusiness & Channel Strategy Blog

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Latest Research For This Role

Report: Brief: Hybris Moves Beyond Its Commerce Foundations

New Marketing And PaaS Announcements Seek To Position Hybris As The Customer Engagement Tier Of SAP

February 26, 2015 | Peter Sheldon

On February 10 at hybris' annual Customer and Partner Summits in Munich, the firm announced a new suite of marketing capabilities: SAP hybris Marketing solution, a new platform-as-a-service offering...

Report: Win Your Offline Mobile Moments

Use Mobile To Break Down Channel Barriers On-Premises

February 25, 2015 | Adam Silverman

Your customer is experiencing a mobile mind shift. She expects to get anything she wants, immediately and in context. Whether she's in your store making a product decision or navigating an airport,...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Forrester's Forum For Marketing Leaders

April 29, 2015 - April 30, 2015

Webinar: Five Ways To Invest In The Future Of Online Retail

March 18, 2015

Webinar: Deep Dive Into The B2C Commerce Suites Forrester Wave™

March 18, 2015

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