Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

eBusiness & Channel Strategy Professionals

Responsible for justifying, prioritizing, and building multichannel sales and service strategies, you define how to serve empowered customers across a rapidly evolving set of touchpoints.

Who this role is for:

VP, Channel Strategy
Director of Distribution
VP of Direct Channels
Head of eCommerce

Register as a guest to explore the Forrester content that aligns with your professional role.

Register

Already registered as a client or guest? Log in.

Vice President and Group Director Carrie Johnson (01:07)

Insights For Your Key Business Initiatives

Forrester guides your decisions with integrated reports, tools, and Playbook research frameworks.

Innovate faster by developing a more agile digital organization:

Invest in digital technologies and platforms:

Increase sales through online and mobile touchpoints:

 

View more research

 

eBusiness & Channel Strategy Blog

View more posts

Latest Research For This Role

Report: US Mobile Payments Are Growing Slowly But Show Huge Revenue Potential

ForecastView Document

March 5, 2015 | Susan Wu

Forrester recently released its mobile payments forecast for the US, predicting the growth of in-person, remote, and peer-to-peer (P2P) mobile payments. We've been waiting for mobile payments to...

Report: Identifying Partners To Help Streamline Global Expansion

Tools And Technology: The eCommerce Globalization Playbook

March 4, 2015 | Zia Daniell Wigder

You've gotten the mandate to take your eCommerce brand global: What next? Once you've taken the time to map out a comprehensive international strategy, you're ready to determine which tools and...

View more research

Analysts Serving This Role

View more analysts

Upcoming Events For This Role

Forum: Forrester's Forum For Marketing Leaders

April 29, 2015 - April 30, 2015

Webinar: Five Ways To Invest In The Future Of Online Retail

March 18, 2015

Webinar: Deep Dive Into The B2C Commerce Suites Forrester Wave™

March 18, 2015

View more events