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Forrester Research For:

eBusiness & Channel Strategy Professionals

eBusiness professionals need to infuse digital skills throughout their organizations to win, serve, and retain customers.

To succeed, you must create best-in-class digital touchpoints to drive engagement and profitability, deliver seamless omnichannel experiences for cross-channel customers, and serve them in their mobile moments.

Who this role is for:

VP of Channel Strategy
VP of eCommerce
VP of Digital Strategy
VP of Omnichannel

Vice President and Group Director Carrie Johnson (01:07)

Challenges Facing Today’s eBusiness & Channel Strategy Leaders

Transform digitally enabled customer experiences:

The Forrester Wave™: B2C Global Commerce Service Providers, Q1 2015

Become a digital business leader:

Rank Yourself With The Digital Maturity Model

The Digital Business Transformation Playbook For 2015

Create contextual mobile offerings:

Mobile Technologies That Drive Sales

The Mobile eBusiness Playbook For 2015

Turn big data into customer insights:

TechRadar™: Retail Analytics, Q3 2014

eBusiness & Channel Strategy Blog

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Latest Research For This Role

Report: Case Study: BBVA Takes An Iterative Approach To Innovation

Become An Innovator Through A Test-And-Learn Approach

July 30, 2015 | Oliwia Berdak

Global, complex, and highly regulated financial services firms find it hard to innovate. With a string of digital innovations since 2008, BBVA has shown how to overcome these obstacles. BBVA's...

Report: Ten Must-Have Features For Secure Client Sites Of Investment Firms

Best Practices From The Authenticated Websites Of Leading US Wealth And Asset Management Firms

July 30, 2015 | Bill Doyle

Getting the secure client site right is crucial to the success of investment firms today: Web access on a personal computer is overwhelmingly the touchpoint of choice for US investors who want to see...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: The Future Of The Insurance Agent: How Digital Is Reshaping What And How They Sell

August 18, 2015

Webinar: Test Drive! Forrester's 2015 US Mobile Auto Insurance Benchmark

October 27, 2015

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