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Forrester Research For:

eBusiness & Channel Strategy Professionals

eBusiness professionals need to infuse digital skills throughout their organizations to win, serve, and retain customers.

To succeed, you must create best-in-class digital touchpoints to drive engagement and profitability, deliver seamless omnichannel experiences for cross-channel customers, and serve them in their mobile moments.

Who this role is for:

VP of Channel Strategy
VP of eCommerce
VP of Digital Strategy
VP of Omnichannel

Latest Research For This Role

Report: Take The Work Out Of Insurance Quotes

Digital Feature Fix: Remove Obstacles That Keep Prospects From Seeing The Price Of A Policy

March 19, 2019 | Benjamin Ensor

Consumers often look for the lowest price when selecting insurance policies. Yet in our reviews, we often find that insurance sites either don't provide a quoting tool or make the process of getting...

Report: Forrester Analytics: Mobile Payments Forecast, 2018 To 2023 (US)

ForecastView Document

March 13, 2019 | Satish Meena

We expect mobile payments in the US to grow at a compound annual growth rate (CAGR) of 16.8% from 2018 to 2023. Mobile remote payments, which include payments for retail, travel, food delivery, and...

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Analysts Serving This Role

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Upcoming Events For This Role


Webinar: Banks Must Personalize Or Perish

April 11, 2019

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