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eBusiness & Channel Strategy Professionals

eBusiness professionals need to infuse digital skills throughout their organizations to win, serve, and retain customers.

To succeed, you must create best-in-class digital touchpoints to drive engagement and profitability, deliver seamless omnichannel experiences for cross-channel customers, and serve them in their mobile moments.

Who this role is for:

VP of Channel Strategy
VP of eCommerce
VP of Digital Strategy
VP of Omnichannel

Vice President and Group Director Carrie Johnson (01:07)

Challenges Facing Today’s eBusiness & Channel Strategy Leaders

Transform digitally enabled customer experiences:

The Race To Digital: How Digital Masters Will Widen Their Lead Over Digital Dinosaurs

Become a digital business leader:

Take The Digital Business Readiness Assessment

The Digital Business Transformation Playbook

Create contextual mobile offerings:

The Fight Between Apps And Websites Is Futile; You Need Both

The Mobile eBusiness Playbook

Turn big data into customer insights:

TechRadar™: Big Data, Q1 2016

eBusiness & Channel Strategy Blog

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Latest Research For This Role

Report: Global Cross-Border eCommerce Sales Will More Than Double In The Next Five Years

ForecastView Document

May 3, 2016 | Michael O'Grady

Global cross-border B2C eCommerce will more than double over the next five years to reach $424 billion by 2021. China drives this growth; its share of the online cross-border market will grow from...

Report: Digital Labs Are A Temporary Fix

Digital Financial Innovation Needs An Agile Environment

April 29, 2016 | Oliwia Berdak

To speed up digital innovation, many eBusiness teams at financial services firms have launched digital innovation labs. These alternative software development environments mostly sit outside of...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: CXDC 2016

September 12, 2016

Webinar: Global Trends In Cross-Border Retail Commerce

May 19, 2016

Webinar: North American Digital Banking Trends

May 25, 2016

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