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Forrester Research For:

eBusiness & Channel Strategy Professionals

eBusiness professionals need to infuse digital skills throughout their organizations to win, serve, and retain customers.

To succeed, you must create best-in-class digital touchpoints to drive engagement and profitability, deliver seamless omnichannel experiences for cross-channel customers, and serve them in their mobile moments.

Who this role is for:

VP of Channel Strategy
VP of eCommerce
VP of Digital Strategy
VP of Omnichannel

Latest Research For This Role

Report: Empower Autonomous Teams To Accelerate Digital Delivery

Speed Digital Delivery With More, Not Less, Structure

July 20, 2018 | Martin Gill

Digital business leaders know speed of execution is vital. They also know they need to empower cross-functional teams to innovate, delegating decisions to those as close to the customer as possible....

Report: Make Omnichannel Real In B2B Commerce

Business Case: The B2B eCommerce Playbook

July 20, 2018 | John Bruno

Disruption is turning B2B buying and selling on its head. Quick and efficient B2C buying journeys have reshaped B2B buyers' expectations. We've known for years that buyers prefer to self-serve, but...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: Best-In-Class Mobile Banking Functionality Practices

October 2, 2018

Webinar: The Most Important Retail Technology Investments In 2018

August 23, 2018

Webinar: How To Boost Online Conversion With Shoppable Video

July 24, 2018

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