Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

eBusiness & Channel Strategy Professionals

eBusiness professionals need to infuse digital skills throughout their organizations to win, serve, and retain customers.

To succeed, you must create best-in-class digital touchpoints to drive engagement and profitability, deliver seamless omnichannel experiences for cross-channel customers, and serve them in their mobile moments.

Who this role is for:

VP of Channel Strategy
VP of eCommerce
VP of Digital Strategy
VP of Omnichannel

Latest Research For This Role

Report: Accelerate Financial Advisor Productivity With These Technology Building Blocks

Adopt These Technologies To Solve Advisor Pain Points And Drive Better Investor Experiences

January 16, 2019 | Vijay Raghavan

Digital technologies are transforming how financial advisors do their jobs and the types of advice they provide to clients. Powered by these same technologies, fintech startups are threatening...

Report: Case Study: Intime Embraces New Retail Transformation To Drive Growth

Omnichannel Is The Foundation Of An Insights-Driven Retail Business

January 16, 2019 | Xiaofeng Wang

Traditional retailers struggle to meet the fast-changing expectations of omnichannel customers and drive business growth. While most firms are digitizing to some degree, transformations seldom yield...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: Digital Transformation Snakes And Ladders: Lessons For Success

February 26, 2019

Webinar: Six Tenets Of A World-Class Product Information Management Strategy

February 13, 2019

Webinar: What's Going On With Mobile Shopping

February 5, 2019

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