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eBusiness & Channel Strategy Professionals

Responsible for justifying, prioritizing, and building multichannel sales and service strategies, you define how to serve empowered customers across a rapidly evolving set of touchpoints.

Who this role is for:

VP, Channel Strategy
Director of Distribution
VP of Direct Channels
Head of eCommerce

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Vice President and Group Director Carrie Johnson (01:07)

Insights For Your Key Business Initiatives

Forrester guides your decisions with integrated reports, tools, and Playbook research frameworks.

Innovate faster by developing a more agile digital organization:

Invest in digital technologies and platforms:

Increase sales through online and mobile touchpoints:

 

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eBusiness & Channel Strategy Blog

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Latest Research For This Role

Report: Disrupting Finance: P2P Currency Exchange

Startups Offer A Cheaper Way To Transfer Money Abroad

April 15, 2015 | Oliwia Berdak

Person-to-person (P2P) currency exchange platforms like CurrencyFair, TransferWise, and Walutomat.pl match customers with one another to facilitate currency exchanges. These startups offer better...

Report: Trends 2015: North American Digital Banking

eBusiness Execs Must Help Their Firms Uncover The Digital Opportunity

April 15, 2015 | Alyson Clarke

Better economic conditions and an easing of the regulatory onslaught faced in the past few years means that US and Canadian banks are once again prioritizing top-line growth in 2015. Less focus on...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Forrester's Forum For Marketing Leaders

April 29, 2015 - April 30, 2015

Webinar: The Key Actions​ ​​That ​Will Drive Usage-Based​ ​Car​ Insurance Sales

April 29, 2015

Webinar: Death Of A (B2B) Salesman

May 19, 2015

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