Forrester Research For:
eBusiness professionals need to infuse digital skills throughout their organizations to win, serve, and retain customers.
To succeed, you must create best-in-class digital touchpoints to drive engagement and profitability, deliver seamless omnichannel experiences for cross-channel customers, and serve them in their mobile moments.
VP of Channel Strategy
VP of eCommerce
VP of Digital Strategy
VP of Omnichannel
October 7, 2015 | Brendan Miller
September 16, 2015 | Sucharita Mulpuru
September 8, 2015 | Lily Varon
July 29, 2015 | Julie Ask
Processes: The Mobile Banking Strategy Playbook
October 7, 2015 | Aurelie L'Hostis
This report looks at how digital banking teams can drive mobile banking use by understanding their customers' needs, following a customer-centric design and development process, using marketing and...
Performance Management: The Mobile Insurance Strategy Playbook
October 6, 2015 | Ellen Carney
Mobile is now serious business for digital insurance teams, and it's rare to find an insurer that doesn't offer at least one mobile service to help customers research, buy, and service their...
Marketing Methods, B2B Integration...
Omnichannel Customer Experience, Customer Advocacy...
Customer Advocacy, Digital Business...
October 27, 2015