Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

eBusiness & Channel Strategy Professionals

eBusiness professionals need to infuse digital skills throughout their organizations to win, serve, and retain customers.

To succeed, you must create best-in-class digital touchpoints to drive engagement and profitability, deliver seamless omnichannel experiences for cross-channel customers, and serve them in their mobile moments.

Who this role is for:

VP of Channel Strategy
VP of eCommerce
VP of Digital Strategy
VP of Omnichannel

Latest Research For This Role

Report: Educate Customers To Help Them Make More Confident Banking Decisions

Digital Feature Fix: Help Prospects Understand How Banking Products Work

May 23, 2019 | Alyson Clarke

Most consumers need and want help to understand products and make better financial decisions. Educational tools can engage prospects and further their relationship with the brand. Banks and credit...

Report: Redefine Your Service Partner Relationships To Jump-Start Retail Digital Transformation

Evolve Your Relationship With Services Partners From Order Taking To Strategy

May 23, 2019 | Amanda LeClair

Retailers lag behind other industries in digital business maturity — and a conservative approach to modern tech architecture and tools is only one hurdle. Forrester data shows that retailers...

View more research

Analysts Serving This Role

View more analysts

Upcoming Events For This Role

Webinar: Retailers And Brands Must Value Sustainability

June 27, 2019

Webinar: Build Your Healthcare IoT Platform

May 30, 2019

Webinar: Online Retail In Southeast Asia, 2018 To 2023

May 29, 2019

View more events