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Forrester Research For:

eBusiness & Channel Strategy Professionals

eBusiness professionals need to infuse digital skills throughout their organizations to win, serve, and retain customers.

To succeed, you must create best-in-class digital touchpoints to drive engagement and profitability, deliver seamless omnichannel experiences for cross-channel customers, and serve them in their mobile moments.

Who this role is for:

VP of Channel Strategy
VP of eCommerce
VP of Digital Strategy
VP of Omnichannel

Latest Research For This Role

Report: Commerce Technology Investment Trends: 2017 To 2018

September 19, 2017 | Bruce Eppinger

Digital businesses from retailers to branded manufacturers are increasing their investment in tools and technologies across commerce platforms, omnichannel, and the digital store. The simple impetus...

Report: Eight Healthy Habits Of Successful Product Managers

How To Get The Most Out Of Product Managers In A Digital Organization

September 19, 2017 | Danielle Jessee

In the age of the customer, product managers are crucial. They obsess about meeting the needs of customers and convert that insight into market-leading products. But digital business leaders often...

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Analysts Serving This Role

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Upcoming Events For This Role

Workshop: Advanced Customer Journey Mapping

September 20, 2017

Webinar: Assessing Retailers' Omnichannel And Digital Store Capabilities

October 11, 2017

Webinar: Using The Forrester Wave™: How To Choose The Right Billing Platform In The Age Of The Customer

October 12, 2017

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