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Forrester Research For:

eBusiness & Channel Strategy Professionals

eBusiness professionals need to infuse digital skills throughout their organizations to win, serve, and retain customers.

To succeed, you must create best-in-class digital touchpoints to drive engagement and profitability, deliver seamless omnichannel experiences for cross-channel customers, and serve them in their mobile moments.

Who this role is for:

VP of Channel Strategy
VP of eCommerce
VP of Digital Strategy
VP of Omnichannel

Vice President and Group Director Carrie Johnson (01:07)

Challenges Facing Today’s eBusiness & Channel Strategy Leaders

Transform digitally enabled customer experiences:

The Race To Digital: How Digital Masters Will Widen Their Lead Over Digital Dinosaurs

Become a digital business leader:

Take The Digital Business Readiness Assessment

The Digital Business Transformation Playbook

Create contextual mobile offerings:

The Fight Between Apps And Websites Is Futile; You Need Both

The Mobile eBusiness Playbook

Turn big data into customer insights:

TechRadar™: Big Data, Q1 2016

eBusiness & Channel Strategy Blog

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Latest Research For This Role

Report: The Digital Insurance Imperative

Vision: The Digital Insurance Strategy Playbook

April 26, 2017 | Ellen Carney

Digital technologies will change the insurance industry irrevocably over the coming decade. New entrants will disrupt the value chain. Vertically integrated firms will be too slow to adapt. Firms...

Report: Retail eCommerce In Brazil: Key Metrics

Understanding The KPIs In Latin America's Largest eCommerce Market

April 20, 2017 | Lily Varon

The Retail eCommerce In Brazil series summarizes the results of a survey that Forrester Research conducted with E-Commerce Brasil in August and September 2016. It provides industry observers with an...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Digital Transformation 2017

May 9, 2017 - May 10, 2017

Webinar: How To Successfully Hire And Staff For Your Digital Business

May 17, 2017

Forum: Digital Transformation Europe 2017

June 8, 2017 - June 9, 2017

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