Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

eBusiness & Channel Strategy Professionals

eBusiness professionals need to infuse digital skills throughout their organizations to win, serve, and retain customers.

To succeed, you must create best-in-class digital touchpoints to drive engagement and profitability, deliver seamless omnichannel experiences for cross-channel customers, and serve them in their mobile moments.

Who this role is for:

VP of Channel Strategy
VP of eCommerce
VP of Digital Strategy
VP of Omnichannel

Latest Research For This Role

Report: Case Study: How Emirates NBD Bank Connected Execution To Strategy

The Bank Embarked Upon Digital Transformation And Realized Early Results

July 26, 2017 | Zhi Ying Ng

Many banks stumble when it comes to executing their digital strategy on the global stage. In 2013, Emirates NBD Bank established a strategic vision and began to execute its digital transformation...

Report: eCommerce Trends And Outlook For Asia Pacific

Trends In Australia, China, India, Japan, South Korea From The Forrester Data: Online Retail Forecast, 2016 To 2021 (Asia Pacific)

July 25, 2017 | Lily Varon

Asia Pacific contains both the largest and the fastest-growing eCommerce markets (China and India, respectively). Today, total online retail revenues in just five markets in Asia Pacific — China,...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: Uncover Digital Store Technologies That Put Customer and Associate Experiences First

August 15, 2017

Webinar: Retail Realities And What They Mean For Digital Strategy Pros

August 17, 2017

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