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Forrester Research For:

eBusiness & Channel Strategy Professionals

eBusiness professionals need to infuse digital skills throughout their organizations to win, serve, and retain customers.

To succeed, you must create best-in-class digital touchpoints to drive engagement and profitability, deliver seamless omnichannel experiences for cross-channel customers, and serve them in their mobile moments.

Who this role is for:

VP of Channel Strategy
VP of eCommerce
VP of Digital Strategy
VP of Omnichannel

Vice President and Group Director Carrie Johnson (01:07)

Challenges Facing Today’s eBusiness & Channel Strategy Leaders

Transform digitally enabled customer experiences:

The Race To Digital: How Digital Masters Will Widen Their Lead Over Digital Dinosaurs

Become a digital business leader:

Take The Digital Business Readiness Assessment

The Digital Business Transformation Playbook

Create contextual mobile offerings:

The Fight Between Apps And Websites Is Futile; You Need Both

The Mobile eBusiness Playbook

Turn big data into customer insights:

TechRadar™: Big Data, Q1 2016

eBusiness & Channel Strategy Blog

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Latest Research For This Role

Report: Boost Your Conversions With Checkout Financing

Assessing The New Alternative Retail Financing Providers

April 28, 2017 | Brendan Miller

A new category of disruptive credit providers and technology solutions is delivering credit during checkout, putting a new spin on retail financing. Retail credit programs have long boosted sales and...

Report: The Five Key Success Factors Of Every Digital Business

Strategic Plan: The Retail eCommerce Playbook

April 27, 2017 | Ananda Chakravarty

Successful organizations are largely driven by the right people, the right organizational structure, and an innovative idea for selling online that often reinforces brick-and-mortar stores. In the...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Digital Transformation 2017

May 9, 2017 - May 10, 2017

Webinar: How To Successfully Hire And Staff For Your Digital Business

May 17, 2017

Forum: Digital Transformation Europe 2017

June 8, 2017 - June 9, 2017

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