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Forrester Research For:

eBusiness & Channel Strategy Professionals

eBusiness professionals need to infuse digital skills throughout their organizations to win, serve, and retain customers.

To succeed, you must create best-in-class digital touchpoints to drive engagement and profitability, deliver seamless omnichannel experiences for cross-channel customers, and serve them in their mobile moments.

Who this role is for:

VP of Channel Strategy
VP of eCommerce
VP of Digital Strategy
VP of Omnichannel

Challenges Facing Today’s eBusiness & Channel Strategy Leaders

Transform digitally enabled customer experiences:

The Race To Digital: How Digital Masters Will Widen Their Lead Over Digital Dinosaurs

Become a digital business leader:

Take The Digital Business Readiness Assessment

The Digital Business Transformation Playbook

Create contextual mobile offerings:

The Fight Between Apps And Websites Is Futile; You Need Both

The Mobile eBusiness Playbook

Turn big data into customer insights:

TechRadar™: Big Data, Q1 2016

Latest Research For This Role

Report: Building A Mobile Business Case: It's A Steep Climb

Business Case: The Mobile eBusiness Playbook

June 27, 2017 | Julie A. Ask

Mobile used to be cheap. It isn't anymore. The days of driving impressive returns from a mobile-optimized website or app that replicates the functionality of your website are long gone. Moreover, the...

Report: Cross-Border Services Will Help Cross-Border eCommerce Reach $627 Billion By 2022

ForecastView Document

June 23, 2017 | Michael O'Grady

Cross-border shopping will make up 20% of eCommerce in 2022, with sales of $627 billion. Asia Pacific, driven by China, will become the largest eCommerce cross-border region for both imports and...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: Use Customer Journeys To Guide Your Digital Strategy

July 11, 2017

Webinar: Increase Conversions By Overhauling Mobile Web Checkout

July 13, 2017

Webinar: Personalization 2.0: Making The Move To Individualization

July 19, 2017

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