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Marketing & Strategy:

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Technology Industry:

Forrester Research For:

eBusiness & Channel Strategy Professionals

eBusiness professionals need to infuse digital skills throughout their organizations to win, serve, and retain customers.

To succeed, you must create best-in-class digital touchpoints to drive engagement and profitability, deliver seamless omnichannel experiences for cross-channel customers, and serve them in their mobile moments.

Who this role is for:

VP of Channel Strategy
VP of eCommerce
VP of Digital Strategy
VP of Omnichannel

Latest Research For This Role

Report: How To Transform Your Retail Store

Executive Overview: The Digital Store Playbook

August 18, 2017 | Ananda Chakravarty

Today's customers look for and buy experiences, not simply products. Digital technology offers a toolkit for retailers to engage customers with new and enhanced experiences. At the same time, digital...

Report: The Indian Online Retail Market, H1 2017

ForecastView Document

August 16, 2017 | Satish Meena

India is the fastest-growing online retail market in the world. Online retail sales in India will reach $64 billion by 2021, growing at a five-year compound annual growth rate (CAGR) of 31.2%. This...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: Mobile Mind Shift Maturity Assessment

August 30, 2017

Workshop: Advanced Customer Journey Mapping

September 19, 2017

Webinar: Using The Forrester Wave™: How To Choose The Right Billing Platform In The Age Of The Customer

October 12, 2017

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