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Technology Industry:

Forrester Research For:

eBusiness & Channel Strategy Professionals

eBusiness professionals need to infuse digital skills throughout their organizations to win, serve, and retain customers.

To succeed, you must create best-in-class digital touchpoints to drive engagement and profitability, deliver seamless omnichannel experiences for cross-channel customers, and serve them in their mobile moments.

Who this role is for:

VP of Channel Strategy
VP of eCommerce
VP of Digital Strategy
VP of Omnichannel

Latest Research For This Role

Report: Trends 2017: Australia And New Zealand Digital Banking

Digital Executives Need Stronger Foundations To Better Execute And Create New Customer Value

October 23, 2017 | Alyson Clarke

Slowing economic growth, increased government scrutiny, and more empowered consumers are challenging retail banking in Australia and New Zealand (ANZ). Differentiated experiences will drive success,...

Report: Organize For Digital Banking Success

Organization: The Digital Banking Strategy Playbook

October 23, 2017 | Frederic Giron

Banks need to become customer-obsessed if they want to be relevant in a digital world, but most banks' organizational structures still prioritize tactical initiatives that will fail to deliver...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: 2018 Predictions: Customer-Obsessed, Data-Driven Retailers Thrive

November 1, 2017

Webinar: State Of Global Online Retailing In 2017

October 31, 2017

Webinar: Smart Homes Forecast: US Adoption Of Smart Speakers And Their Online Retail Impact

October 25, 2017

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