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Forrester Research For:

eBusiness & Channel Strategy Professionals

eBusiness professionals need to infuse digital skills throughout their organizations to win, serve, and retain customers.

To succeed, you must create best-in-class digital touchpoints to drive engagement and profitability, deliver seamless omnichannel experiences for cross-channel customers, and serve them in their mobile moments.

Who this role is for:

VP of Channel Strategy
VP of eCommerce
VP of Digital Strategy
VP of Omnichannel

Vice President and Group Director Carrie Johnson (01:07)

Challenges Facing Today’s eBusiness & Channel Strategy Leaders

Transform digitally enabled customer experiences:

The Race To Digital: How Digital Masters Will Widen Their Lead Over Digital Dinosaurs

Become a digital business leader:

Take The Digital Business Readiness Assessment

The Digital Business Transformation Playbook

Create contextual mobile offerings:

The Fight Between Apps And Websites Is Futile; You Need Both

The Mobile eBusiness Playbook

Turn big data into customer insights:

TechRadar™: Big Data, Q1 2016

eBusiness & Channel Strategy Blog

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Latest Research For This Role

Report: Retail eCommerce In Brazil: Key Metrics

Understanding The KPIs In Latin America's Largest eCommerce Market

April 20, 2017 | Lily Varon

The Retail eCommerce In Brazil series summarizes the results of a survey that Forrester Research conducted with E-Commerce Brasil in August and September 2016. It provides industry observers with an...

Report: Forrester Data: Online Cross-Border Retail Forecast, 2017 To 2022 (Global)

ForecastView Spreadsheet

April 20, 2017 | Michael O'Grady

Cross-border shopping will make up 20% of eCommerce in 2022, with sales of US$630 billion. Driven by China, Asia Pacific will become the largest cross-border eCommerce region for both imports and...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Digital Transformation 2017

May 9, 2017 - May 10, 2017

Webinar: How To Successfully Hire And Staff For Your Digital Business

May 17, 2017

Forum: Digital Transformation Europe 2017

June 8, 2017 - June 9, 2017

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