Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

eBusiness & Channel Strategy Professionals

eBusiness professionals need to infuse digital skills throughout their organizations to win, serve, and retain customers.

To succeed, you must create best-in-class digital touchpoints to drive engagement and profitability, deliver seamless omnichannel experiences for cross-channel customers, and serve them in their mobile moments.

Who this role is for:

VP of Channel Strategy
VP of eCommerce
VP of Digital Strategy
VP of Omnichannel

Challenges Facing Today’s eBusiness & Channel Strategy Leaders

Transform digitally enabled customer experiences:

The Race To Digital: How Digital Masters Will Widen Their Lead Over Digital Dinosaurs

Become a digital business leader:

Take The Digital Business Readiness Assessment

The Digital Business Transformation Playbook

Create contextual mobile offerings:

The Fight Between Apps And Websites Is Futile; You Need Both

The Mobile eBusiness Playbook

Turn big data into customer insights:

TechRadar™: Big Data, Q1 2016

Latest Research For This Role

Report: eCommerce Trends And Outlook For Asia Pacific

Trends In Australia, China, India, Japan, South Korea From The Forrester Data: Online Retail Forecast, 2016 To 2021 (Asia Pacific)

June 28, 2017 | Lily Varon

Asia Pacific contains both the largest and the fastest-growing eCommerce markets (China and India, respectively). Today, total online retail revenues in just five markets in Asia Pacific — China,...

Report: Building A Mobile Business Case: It's A Steep Climb

Business Case: The Mobile eBusiness Playbook

June 27, 2017 | Julie A. Ask

Mobile used to be cheap. It isn't anymore. The days of driving impressive returns from a mobile-optimized website or app that replicates the functionality of your website are long gone. Moreover, the...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: Use Customer Journeys To Guide Your Digital Strategy

July 11, 2017

Webinar: Increase Conversions By Overhauling Mobile Web Checkout

July 13, 2017

Webinar: Personalization 2.0: Making The Move To Individualization

July 19, 2017

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