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Forrester Research For:

eBusiness & Channel Strategy Professionals

eBusiness professionals need to infuse digital skills throughout their organizations to win, serve, and retain customers.

To succeed, you must create best-in-class digital touchpoints to drive engagement and profitability, deliver seamless omnichannel experiences for cross-channel customers, and serve them in their mobile moments.

Who this role is for:

VP of Channel Strategy
VP of eCommerce
VP of Digital Strategy
VP of Omnichannel

Challenges Facing Today’s eBusiness & Channel Strategy Leaders

Transform digitally enabled customer experiences:

The Race To Digital: How Digital Masters Will Widen Their Lead Over Digital Dinosaurs

Become a digital business leader:

Take The Digital Business Readiness Assessment

The Digital Business Transformation Playbook

Create contextual mobile offerings:

The Fight Between Apps And Websites Is Futile; You Need Both

The Mobile eBusiness Playbook

Turn big data into customer insights:

TechRadar™: Big Data, Q1 2016

Latest Research For This Role

Report: Mobile Moments Transform Commerce And Service Experiences

Strategic Plan: The Mobile eBusiness Playbook

May 18, 2017 | Julie A. Ask

Mobile provides digital business professionals with opportunities to transform commerce and service experiences online and in physical locations. To master these moments, use the identify, design,...

Report: 2017 European Mobile Banking Benchmark

BBVA Comes Top In Our Review Of European Mobile Banking Services

May 16, 2017 | Aurelie L'Hostis

Digital banking strategy executives need to deliver mobile banking services that not only exceed customers' current needs and expectations but also anticipate their future needs and improve their...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Digital Transformation Europe 2017

June 8, 2017 - June 9, 2017

Webinar: Test Driving Mobile Auto Insurance Functionality: A Review Of Forrester's 2017 US Mobile Auto Insurance Benchmark

June 20, 2017

Webinar: Millennials, Mobile, And Marketplaces Are Changing The Future Of Retail

June 21, 2017

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