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Forrester Research For:

eBusiness & Channel Strategy Professionals

eBusiness professionals need to infuse digital skills throughout their organizations to win, serve, and retain customers.

To succeed, you must create best-in-class digital touchpoints to drive engagement and profitability, deliver seamless omnichannel experiences for cross-channel customers, and serve them in their mobile moments.

Who this role is for:

VP of Channel Strategy
VP of eCommerce
VP of Digital Strategy
VP of Omnichannel

Latest Research For This Role

Report: Disrupting Finance: Digital Money Managers

Digital Money Managers Offer A Simple Way To Manage Money

October 19, 2017 | Aurelie L'Hostis

Digital money managers offer account aggregation, spending insights, budgeting and savings tools, alerts, and financial guidance to consumers who wish to manage their money but don't have the time,...

Report: Vendor Landscape: Product Information Management (PIM), Q3 2017

Forrester's Landscape Overview Of 17 Providers

October 13, 2017 | Bruce Eppinger

Digital business professionals use product information management (PIM) solutions to bring products to market in a fraction of the time that it has taken in the past. PIMs eliminate thousands of...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: 2018 Predictions: Customer-Obsessed, Data-Driven Retailers Thrive

November 1, 2017

Webinar: State Of Global Online Retailing In 2017

October 31, 2017

Webinar: Smart Homes Forecast: US Adoption Of Smart Speakers And Their Online Retail Impact

October 25, 2017

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