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Marketing & Strategy:

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Technology Industry:

Forrester Research For:

eBusiness & Channel Strategy Professionals

eBusiness professionals need to infuse digital skills throughout their organizations to win, serve, and retain customers.

To succeed, you must create best-in-class digital touchpoints to drive engagement and profitability, deliver seamless omnichannel experiences for cross-channel customers, and serve them in their mobile moments.

Who this role is for:

VP of Channel Strategy
VP of eCommerce
VP of Digital Strategy
VP of Omnichannel

Latest Research For This Role

Report: Analyze This: Web Style Analytics Enters The Retail Store

Performance Management: The Digital Store Playbook

December 8, 2017 | Ananda Chakravarty

Retail stores have been living in the analytical "dark ages" compared with digital channels, relegated to measurement techniques that rarely consider customer behavior. However, advances in analytics...

Report: Best Practices In US Mobile Investing Functionality

The Industry Has Far To Go To Meet The Holistic Needs Of Younger Investors

December 7, 2017 | Davis Janowski

With expectations rising and substantial business at stake in landing and retaining 87 million US Millennial investors, digital wealth management teams know they need to improve their portfolios of...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Digital Transformation Europe 2018

June 14, 2018 - June 15, 2018

Forum: Digital Transformation India 2018

May 29, 2018

Forum: Digital Transformation 2018

May 8, 2018 - May 9, 2018

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