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Forrester Research For:

eBusiness & Channel Strategy Professionals

eBusiness professionals need to infuse digital skills throughout their organizations to win, serve, and retain customers.

To succeed, you must create best-in-class digital touchpoints to drive engagement and profitability, deliver seamless omnichannel experiences for cross-channel customers, and serve them in their mobile moments.

Who this role is for:

VP of Channel Strategy
VP of eCommerce
VP of Digital Strategy
VP of Omnichannel

Latest Research For This Role

Report: Ten Mobile Features That Auto Insurers Must Offer

Handy Features That Belong On Digital Insurance Road Maps

August 21, 2017 | Ellen Carney

Most eBusiness and channel strategy teams at the top US auto insurers do a good job delivering the must-have mobile features their customers value. But the pace of digital innovation is relentless....

Report: How To Transform Your Retail Store

Executive Overview: The Digital Store Playbook

August 18, 2017 | Ananda Chakravarty

Today's customers look for and buy experiences, not simply products. Digital technology offers a toolkit for retailers to engage customers with new and enhanced experiences. At the same time, digital...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: Mobile Mind Shift Maturity Assessment

August 30, 2017

Workshop: Advanced Customer Journey Mapping

September 19, 2017

Webinar: Using The Forrester Wave™: How To Choose The Right Billing Platform In The Age Of The Customer

October 12, 2017

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