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Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

eBusiness & Channel Strategy Professionals

eBusiness professionals need to infuse digital skills throughout their organizations to win, serve, and retain customers.

To succeed, you must create best-in-class digital touchpoints to drive engagement and profitability, deliver seamless omnichannel experiences for cross-channel customers, and serve them in their mobile moments.

Who this role is for:

VP of Channel Strategy
VP of eCommerce
VP of Digital Strategy
VP of Omnichannel

Latest Research For This Role

Report: Mobile App: How To Make A Call

Processes: The Mobile eBusiness Playbook

December 12, 2017 | Julie A. Ask

Nine years after Apple opened the Apple App Store to third-party developers, digital business leaders are still asking, "Does our firm need an app?" Many do, but the reasons have changed. Before...

Report: Keep Experimenting With Digital Enablement Technology In-Store

Benchmarks: The Digital Store Playbook

December 11, 2017 | Michelle Beeson

Forrester's 2017 Digital Store Capabilities Assessment benchmarked 16 leading UK and US retailers to help digital business executives understand how their investments in and implementation of digital...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Digital Transformation Europe 2018

June 14, 2018 - June 15, 2018

Forum: Digital Transformation India 2018

May 29, 2018

Forum: Digital Transformation 2018

May 8, 2018 - May 9, 2018

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