Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

eBusiness & Channel Strategy Professionals

eBusiness professionals need to infuse digital skills throughout their organizations to win, serve, and retain customers.

To succeed, you must create best-in-class digital touchpoints to drive engagement and profitability, deliver seamless omnichannel experiences for cross-channel customers, and serve them in their mobile moments.

Who this role is for:

VP of Channel Strategy
VP of eCommerce
VP of Digital Strategy
VP of Omnichannel

Latest Research For This Role

Report: Masters Of The Top Four Retail Tech Trends

Leading Retailers Model Innovation With Customer-Focused Tech Investments

January 18, 2018 | Brendan Witcher

To survive in today's competitive market, retailers are primarily investing in four key components of commerce tech: personalization, omnichannel, analytics, and digital store capabilities. But some...

Report: Brand Management, EX, And Trust Will Fuel Growth For Australian Firms In 2018

Insights From Forrester's Predictions 2018 Sydney Event

January 18, 2018 | Michael Barnes

At Forrester's Predictions 2018 Sydney event, more than 250 business and technology decision makers engaged with Forrester analysts to share their key priorities, expectations, and challenges for...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Digital Transformation Europe 2018

June 14, 2018 - June 15, 2018

Forum: Digital Transformation India 2018

May 29, 2018

Forum: Digital Transformation 2018

May 8, 2018 - May 9, 2018

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