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eBusiness & Channel Strategy Professionals

Responsible for justifying, prioritizing, and building multichannel sales and service strategies, you define how to serve empowered customers across a rapidly evolving set of touchpoints.

Who this role is for:

VP, Channel Strategy
Director of Distribution
VP of Direct Channels
Head of eCommerce

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Vice President and Group Director Carrie Johnson (01:07)

Insights For Your Key Business Initiatives

Forrester guides your decisions with integrated reports, tools, and Playbook research frameworks.

Innovate faster by developing a more agile digital organization:

Invest in digital technologies and platforms:

Increase sales through online and mobile touchpoints:

 

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eBusiness & Channel Strategy Blog

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Latest Research For This Role

Report: Lessons In Leading A Digital Business Transformation

Insights From The Front Lines At 3M, Bank Of America, And Walgreens

March 27, 2015 | Bill Doyle

The forces of digital disruption have reached critical mass, threatening every incumbent firm in every industry. Attendees at our Forum For eBusiness & Channel Strategy Professionals heard from...

Report: Forrester Research Mobile And Tablet Commerce Forecast, 2015 To 2020 (EU-7)

ForecastView Spreadsheet

March 27, 2015 | Michael O'Grady

This forecast details mobile and tablet commerce sales, sales growth, and online market share from 2015 to 2020 for retail and travel across the UK, Germany, France, Italy, Spain, the Netherlands,...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Forrester's Forum For Marketing Leaders

April 29, 2015 - April 30, 2015

Webinar: The Key Actions​ ​​That ​Will Drive Usage-Based​ ​Car​ Insurance Sales

April 29, 2015

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