Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

eBusiness & Channel Strategy Professionals

eBusiness professionals need to infuse digital skills throughout their organizations to win, serve, and retain customers.

To succeed, you must create best-in-class digital touchpoints to drive engagement and profitability, deliver seamless omnichannel experiences for cross-channel customers, and serve them in their mobile moments.

Who this role is for:

VP of Channel Strategy
VP of eCommerce
VP of Digital Strategy
VP of Omnichannel

Challenges Facing Today’s eBusiness & Channel Strategy Leaders

Transform digitally enabled customer experiences:

The Race To Digital: How Digital Masters Will Widen Their Lead Over Digital Dinosaurs

Become a digital business leader:

Take The Digital Business Readiness Assessment

The Digital Business Transformation Playbook

Create contextual mobile offerings:

The Fight Between Apps And Websites Is Futile; You Need Both

The Mobile eBusiness Playbook

Turn big data into customer insights:

TechRadar™: Big Data, Q1 2016

Latest Research For This Role

Report: 2017 India Mobile Banking Benchmark

ICICI Bank Leads Again, Setting The Bar For Mobile Banking In India

May 26, 2017 | Ashutosh Sharma

Digital banking strategy executives need to deliver mobile banking services that not only exceed customers' current needs and expectations, but also anticipate their future needs and improve their...

Report: Mobile Moments Transform Commerce And Service Experiences

Strategic Plan: The Mobile eBusiness Playbook

May 18, 2017 | Julie A. Ask

Mobile provides digital business professionals with opportunities to transform commerce and service experiences online and in physical locations. To master these moments, use the identify, design,...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Digital Transformation Europe 2017

June 8, 2017 - June 9, 2017

Webinar: Test Driving Mobile Auto Insurance Functionality: A Review Of Forrester's 2017 US Mobile Auto Insurance Benchmark

June 20, 2017

Webinar: Millennials, Mobile, And Marketplaces Are Changing The Future Of Retail

June 21, 2017

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