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Forrester Research For:

eBusiness & Channel Strategy Professionals

eBusiness professionals need to infuse digital skills throughout their organizations to win, serve, and retain customers.

To succeed, you must create best-in-class digital touchpoints to drive engagement and profitability, deliver seamless omnichannel experiences for cross-channel customers, and serve them in their mobile moments.

Who this role is for:

VP of Channel Strategy
VP of eCommerce
VP of Digital Strategy
VP of Omnichannel

Latest Research For This Role

Report: Forrester Data: Online Holiday Retail Sales Forecast, 2017 (US)

US Online Holiday Spending Will Reach $129 Billion In 2017

September 21, 2017 | Susan Wu

Forrester predicts that US online holiday sales will reach $129 billion in 2017. This represents 12% growth in holiday sales over 2016. Consumers continue to spend more online due to the convenience,...

Report: US Holiday 2017 Outlook: Digital Sales Grow, Boosting Total Retail

eCommerce Forecast Highlights And Tactics To Capture US Share

September 21, 2017 | Fiona Swerdlow

Online holiday retail sales will grow by 12% in 2017, accounting for over one-quarter of total US eCommerce sales for the year. Digital business executives at retailers and brands are optimizing...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: Smart Homes Forecast: US Adoption Of Smart Speakers And Their Online Retail Impact

October 25, 2017

Webinar: 2018’s Top Five Retail Security Threats

October 17, 2017

Webinar: Using The Forrester Wave™: How To Choose The Right Billing Platform In The Age Of The Customer

October 12, 2017

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