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Forrester Research For:

eBusiness & Channel Strategy Professionals

eBusiness professionals need to infuse digital skills throughout their organizations to win, serve, and retain customers.

To succeed, you must create best-in-class digital touchpoints to drive engagement and profitability, deliver seamless omnichannel experiences for cross-channel customers, and serve them in their mobile moments.

Who this role is for:

VP of Channel Strategy
VP of eCommerce
VP of Digital Strategy
VP of Omnichannel

Vice President and Group Director Carrie Johnson (01:07)

Challenges Facing Today’s eBusiness & Channel Strategy Leaders

Transform digitally enabled customer experiences:

The Forrester Wave™: B2C Global Commerce Service Providers, Q1 2015

Become a digital business leader:

Rank Yourself With The Digital Maturity Model

The Digital Business Transformation Playbook For 2015

Create contextual mobile offerings:

Mobile Technologies That Drive Sales

The Mobile eBusiness Playbook For 2015

Turn big data into customer insights:

TechRadar™: Retail Analytics, Q3 2014

eBusiness & Channel Strategy Blog

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Latest Research For This Role

Report: Digitize Your Business Strategy

Executive Overview: The Digital Business Transformation Playbook

August 27, 2015 | Martin Gill

Digital technologies empower customers like never before, transforming their relationship with brands and products. The speed with which consumers embrace these new touchpoints is only getting...

Report: Best Practices In Credit Card Sales

Customers Want Fast, Easy, Digital Processes

August 25, 2015 | Alyson Clarke

This report looks at how eBusiness executives can drive credit card sales and improve the customer experience for credit card buyers. Digital touchpoints are crucial for credit card issuers because...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: The Future Of The Digital Store

September 9, 2015

Webinar: Global eCommerce Trends In 2015

September 15, 2015

Webinar: Test Drive! Forrester's 2015 US Mobile Auto Insurance Benchmark

October 27, 2015

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