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Forrester Research For:

eBusiness & Channel Strategy Professionals

eBusiness professionals need to infuse digital skills throughout their organizations to win, serve, and retain customers.

To succeed, you must create best-in-class digital touchpoints to drive engagement and profitability, deliver seamless omnichannel experiences for cross-channel customers, and serve them in their mobile moments.

Who this role is for:

VP of Channel Strategy
VP of eCommerce
VP of Digital Strategy
VP of Omnichannel

Latest Research For This Role

Report: New Tech: Payments For Platform And Marketplace Businesses, Q2 2018

Forrester's Landscape Overview Of 20 Payment Providers That Service Platform And Marketplace Business Models

April 20, 2018 | Brendan Miller

Digital business executives implementing platform or marketplace business strategies have found that payments can become a quagmire, mucking up the smooth exchange of value. To pull off great...

Report: Top Capabilities To Accelerate Digital Transformation

April 20, 2018 | Nigel Fenwick

Digital business leaders understand the importance of nontechnology capabilities in sustaining digital transformation. This report highlights the fundamental capabilities necessary to sustain...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: Best Practices From The Forrester Life Insurance Wave™: US And Canadian Websites, Q1 2018

June 14, 2018

Forum: Digital Transformation Europe 2018

June 14, 2018 - June 15, 2018

Forum: Digital Transformation India 2018

May 29, 2018

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