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Forrester Research For:

eBusiness & Channel Strategy Professionals

eBusiness professionals need to infuse digital skills throughout their organizations to win, serve, and retain customers.

To succeed, you must create best-in-class digital touchpoints to drive engagement and profitability, deliver seamless omnichannel experiences for cross-channel customers, and serve them in their mobile moments.

Who this role is for:

VP of Channel Strategy
VP of eCommerce
VP of Digital Strategy
VP of Omnichannel

Latest Research For This Role

Report: Assess Your Digital Insurance Capabilities

Assessment: The Digital Insurance Strategy Playbook

February 16, 2018 | Oliwia Berdak

Insurers' digital capabilities are patchy. Agent-based firms have focused on digital advertising to raise brand awareness, while direct firms have prioritized lead generation and conversion. But to...

Report: The Key Characteristics Of Great Digital Business Leaders

How Savvy Digital Business Leaders Balance Strategy, Governance, And Execution

February 15, 2018 | Martin Gill

Digital leaders are evolving. Yesterday's eBusiness leaders have grown into today's digital business leaders, and their focus has changed with it. They wield increasing power and, like Spider-Man,...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Digital Transformation Europe 2018

June 14, 2018 - June 15, 2018

Forum: Digital Transformation India 2018

May 29, 2018

Forum: Digital Transformation 2018

May 8, 2018 - May 9, 2018

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