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eBusiness & Channel Strategy Professionals

eBusiness professionals need to infuse digital skills throughout their organizations to win, serve, and retain customers.

To succeed, you must create best-in-class digital touchpoints to drive engagement and profitability, deliver seamless omnichannel experiences for cross-channel customers, and serve them in their mobile moments.

Who this role is for:

VP of Channel Strategy
VP of eCommerce
VP of Digital Strategy
VP of Omnichannel

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Vice President and Group Director Carrie Johnson (01:07)

Challenges Facing Today’s eBusiness & Channel Strategy Leaders

Transform digitally enabled customer experiences:

The Forrester Wave™: B2C Global Commerce Service Providers, Q1 2015

Become a digital business leader:

Rank Yourself With The Digital Maturity Model

The Digital Business Transformation Playbook For 2015

Create contextual mobile offerings:

Mobile Technologies That Drive Sales

The Mobile eBusiness Playbook For 2015

Turn big data into customer insights:

TechRadar™: Retail Analytics, Q3 2014

eBusiness & Channel Strategy Blog

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Latest Research For This Role

Report: Market Overview: Commerce Solutions For Digital Products And Services, 2015

Supporting Digital Business Models Requires Flexible Platforms

May 27, 2015 | Lily Varon

In the past, online transactions for digital product purchases differed little from physical product purchases, with the exception of the delivery method. However, today's digitally connected...

Report: Case Study: Scotiabank Boosts Sales With Targeted Mobile Cross-Selling

The Bank Has Employed Mobile Messaging, Targeted Offers, And Prefilled Forms To Deepen Relationships With Customers

May 26, 2015 | Peter Wannemacher

Mobile is the new battleground in Canadian retail banking. In 2013, digital executives at The Bank of Nova Scotia commonly referred to as Scotiabank looked at the state of mobile banking and...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: Digitally Transforming Your Mortgage Business And Driving Sales

June 17, 2015

Webinar: Forrester's Mobile Banking Functionality Benchmark

June 23, 2015

Webinar: Dying For (Digital) Attention: The State Of Small-Business Insurance Websites

June 23, 2015

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