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eBusiness & Channel Strategy Professionals

eBusiness professionals need to infuse digital skills throughout their organizations to win, serve, and retain customers.

To succeed, you must create best-in-class digital touchpoints to drive engagement and profitability, deliver seamless omnichannel experiences for cross-channel customers, and serve them in their mobile moments.

Who this role is for:

VP of Channel Strategy
VP of eCommerce
VP of Digital Strategy
VP of Omnichannel

Vice President and Group Director Carrie Johnson (01:07)

Challenges Facing Today’s eBusiness & Channel Strategy Leaders

Transform digitally enabled customer experiences:

The Forrester Wave™: B2C Global Commerce Service Providers, Q1 2015

Become a digital business leader:

Rank Yourself With The Digital Maturity Model

The Digital Business Transformation Playbook For 2015

Create contextual mobile offerings:

Mobile Technologies That Drive Sales

The Mobile eBusiness Playbook For 2015

Turn big data into customer insights:

TechRadar™: Retail Analytics, Q3 2014

eBusiness & Channel Strategy Blog

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Latest Research For This Role

Report: Brief: Three Process Hacks To Speed Digital Delivery

Implement Tactical Changes To Accelerate Customer-Centric Innovation In Your Firm

July 7, 2015 | Martin Gill

For most firms, digital transformation is a major undertaking, and one that even the savviest of eBusiness professionals can't scope, design, and deliver in one big bang. The cultural and...

Report: Brief: Oracle Commerce Gets The Cloud Treatment

Part New, Part Old — Oracle's Commerce Cloud Represents A Credible New Platform Option For SaaS-Oriented eBusiness Teams

July 6, 2015 | Peter Sheldon

For the past two years, Oracle has committed substantial R&D resources to developing a new software-as-a-service (SaaS) version of its popular on-premises commerce product. As of March 2015, the new...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: The Future Of The Insurance Agent: How Digital Is Reshaping What And How They Sell

August 18, 2015

Webinar: Test Drive! Forrester's 2015 US Mobile Auto Insurance Benchmark

September 21, 2015

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