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Forrester Research For:

eBusiness & Channel Strategy Professionals

eBusiness professionals need to infuse digital skills throughout their organizations to win, serve, and retain customers.

To succeed, you must create best-in-class digital touchpoints to drive engagement and profitability, deliver seamless omnichannel experiences for cross-channel customers, and serve them in their mobile moments.

Who this role is for:

VP of Channel Strategy
VP of eCommerce
VP of Digital Strategy
VP of Omnichannel

Latest Research For This Role

Report: Our Favorite Mobile Websites, And How They Did It

Five Case Studies Show How To Reinvent Your Mobile Website

July 21, 2017 | Danielle Geoffroy

Few customers and even fewer prospects will use your app — but they will visit your website on their phones. Alas, when they arrive, their experience pales in comparison to your app — and even your...

Report: Improve B2B eCommerce Execution By Using ACTIVE Strategies

Continuous Improvement: The B2B eCommerce Playbook

July 20, 2017 | Andy Hoar

B2B eCommerce organizations know that having a vision alone does not guarantee success. The devil is in the details and the hard work associated with executing on solid, actionable strategies. This...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: Uncover Digital Store Technologies That Put Customer and Associate Experiences First

August 15, 2017

Webinar: Retail Realities And What They Mean For Digital Strategy Pros

August 17, 2017

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