Forrester Research For:
eBusiness professionals need to infuse digital skills throughout their organizations to win, serve, and retain customers.
To succeed, you must create best-in-class digital touchpoints to drive engagement and profitability, deliver seamless omnichannel experiences for cross-channel customers, and serve them in their mobile moments.
VP of Channel Strategy
VP of eCommerce
VP of Digital Strategy
VP of Omnichannel
July 29, 2015 | Julie Ask
July 28, 2015 | Michelle Beeson
July 27, 2015 | Zia Daniell Wigder
July 24, 2015 | Patti Freeman Evans
Executive Overview: The Digital Business Transformation Playbook
August 27, 2015 | Martin Gill
Digital technologies empower customers like never before, transforming their relationship with brands and products. The speed with which consumers embrace these new touchpoints is only getting...
Customers Want Fast, Easy, Digital Processes
August 25, 2015 | Alyson Clarke
This report looks at how eBusiness executives can drive credit card sales and improve the customer experience for credit card buyers. Digital touchpoints are crucial for credit card issuers because...
Omnichannel Customer Experience, B2C eCommerce...
Mobile Video, Mobile Operating Systems...
September 9, 2015
September 15, 2015
October 27, 2015