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eBusiness & Channel Strategy Professionals

Responsible for justifying, prioritizing, and building multichannel sales and service strategies, you define how to serve empowered customers across a rapidly evolving set of touchpoints.

Who this role is for:

VP, Channel Strategy
Director of Distribution
VP of Direct Channels
Head of eCommerce

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Vice President and Group Director Carrie Johnson (01:07)

Insights For Your Key Business Initiatives

Forrester guides your decisions with integrated reports, tools, and Playbook research frameworks.

Innovate faster by developing a more agile digital organization:

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Increase sales through online and mobile touchpoints:

 

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eBusiness & Channel Strategy Blog

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Latest Research For This Role

Report: Alibaba And Tencent Are Disrupting The Offline Payment Market In China

Alipay Wallet And WeChat Payment Create Clear Value And New Opportunities For Organizations

April 23, 2015 | Bryan Wang

Alibaba's Alipay Wallet and Tencent's WeChat Payment, the two leading mobile payment services in China, entered the offline payment market in late 2013 and early 2014, respectively. Given their...

Report: The Business Case For mPOS Is Associate Enablement

Mobile Point Of Service Is Marked By Rising Interest But Misunderstood ROI

April 23, 2015 | Adam Silverman

Mobile point of service (mPOS) has seen a rapid increase in interest from eBusiness and retail leaders over the past few years; however, the return on investment (ROI) has been elusive. Deployment...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Forrester's Forum For Marketing Leaders

April 29, 2015 - April 30, 2015

Webinar: The Key Actions​ ​​That ​Will Drive Usage-Based​ ​Car​ Insurance Sales

April 29, 2015

Webinar: Death Of A (B2B) Salesman

May 19, 2015

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