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Forrester Research For:

eBusiness & Channel Strategy Professionals

eBusiness professionals need to infuse digital skills throughout their organizations to win, serve, and retain customers.

To succeed, you must create best-in-class digital touchpoints to drive engagement and profitability, deliver seamless omnichannel experiences for cross-channel customers, and serve them in their mobile moments.

Who this role is for:

VP of Channel Strategy
VP of eCommerce
VP of Digital Strategy
VP of Omnichannel

Vice President and Group Director Carrie Johnson (01:07)

Challenges Facing Today’s eBusiness & Channel Strategy Leaders

Transform digitally enabled customer experiences:

The Race To Digital: How Digital Masters Will Widen Their Lead Over Digital Dinosaurs

Become a digital business leader:

Take The Digital Business Readiness Assessment

The Digital Business Transformation Playbook

Create contextual mobile offerings:

The Fight Between Apps And Websites Is Futile; You Need Both

The Mobile eBusiness Playbook

Turn big data into customer insights:

TechRadar™: Big Data, Q1 2016

eBusiness & Channel Strategy Blog

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Latest Research For This Role

Report: Forrester Data: Online Retail Forecast, 2016 To 2021 (Poland And Russia)

ForecastView Spreadsheet

March 29, 2017 | Michael O'Grady

Russias online retail market grew 20% and reached 11.7 billion in 2016, making it the fourth largest online retail market in Western Europe and growing faster than any country except Italy. Polands...

Report: Forrester Data Report: Online Retail Forecast, 2016 To 2021 (Poland And Russia)

ForecastView Document

March 29, 2017 | Michael O'Grady

Russia's online retail market grew by 20% and reached €11.7 billion in 2016, making it the fourth-largest online retail market in Western Europe, growing faster than any country except Italy....

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Digital Transformation 2017

May 9, 2017 - May 10, 2017

Forum: Digital Transformation Europe 2017

June 8, 2017 - June 9, 2017

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