Forrester Research For:
eBusiness professionals need to infuse digital skills throughout their organizations to win, serve, and retain customers.
To succeed, you must create best-in-class digital touchpoints to drive engagement and profitability, deliver seamless omnichannel experiences for cross-channel customers, and serve them in their mobile moments.
VP of Channel Strategy
VP of eCommerce
VP of Digital Strategy
VP of Omnichannel
July 19, 2016 | Aurelie L'Hostis
July 13, 2016 | Julie Ask
June 29, 2016 | Xiaofeng Wang
June 27, 2016 | Peter Wannemacher
July 22, 2016 | Sucharita Mulpuru
Shipping is a costly expense that weighs down online merchants because consumers expect to pay little to nothing for delivery. This document answers questions that merchants often have about when...
Continuous Improvement: The Digital Business Transformation Playbook
July 21, 2016 | Jacob Morgan
To create a sustainable digital culture, eBusiness leaders must embed digital skills, knowledge, processes, and technologies within their firms and must reinforce and adapt the culture as the world...
Omnichannel Customer Experience, Customer Advocacy...
Customer Experience Management, B2C eCommerce...
September 12, 2016