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Forrester Research For:

eBusiness & Channel Strategy Professionals

eBusiness professionals need to infuse digital skills throughout their organizations to win, serve, and retain customers.

To succeed, you must create best-in-class digital touchpoints to drive engagement and profitability, deliver seamless omnichannel experiences for cross-channel customers, and serve them in their mobile moments.

Who this role is for:

VP of Channel Strategy
VP of eCommerce
VP of Digital Strategy
VP of Omnichannel

Vice President and Group Director Carrie Johnson (01:07)

Challenges Facing Today’s eBusiness & Channel Strategy Leaders

Transform digitally enabled customer experiences:

The Forrester Wave™: B2C Global Commerce Service Providers, Q1 2015

Become a digital business leader:

Rank Yourself With The Digital Maturity Model

The Digital Business Transformation Playbook For 2015

Create contextual mobile offerings:

Mobile Technologies That Drive Sales

The Mobile eBusiness Playbook For 2015

Turn big data into customer insights:

TechRadar™: Retail Analytics, Q3 2014

eBusiness & Channel Strategy Blog

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Latest Research For This Role

Report: Digital Ads Struggle To Target Older Consumers In Western Europe

ForecastView Document

November 25, 2015 | Michael O'Grady

In 2020, 47% of Western European advertising spend will come from digital advertising, up from 27% in 2014. Digital advertising spend will grow three times faster than overall advertising spend over...

Report: US Online Sales Will Prop Up Retail During The Holidays

ForecastView Document

November 25, 2015 | Susan Wu

Although annual retail sales in the US have been slower than anticipated in 2015, online sales continue to grow and we expect them to increase healthily this holiday season. Forrester expects US...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: The Business Impact Of Great Insurance Agent Experiences

December 7, 2015

Webinar: The Top 10 eCommerce Predictions For 2016

January 25, 2016

Webinar: The Six eBusiness Predictions for 2016

February 5, 2016

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