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Forrester Research For:

eBusiness & Channel Strategy Professionals

eBusiness professionals need to infuse digital skills throughout their organizations to win, serve, and retain customers.

To succeed, you must create best-in-class digital touchpoints to drive engagement and profitability, deliver seamless omnichannel experiences for cross-channel customers, and serve them in their mobile moments.

Who this role is for:

VP of Channel Strategy
VP of eCommerce
VP of Digital Strategy
VP of Omnichannel

Latest Research For This Role

Report: The Forrester Auto Insurance Wave™: US Mobile Sites, Q2 2018

US Auto Insurers Undermine Their Websites' Rich Functionality With Cumbersome Navigation

June 18, 2018 | Ellen Carney

To win and retain customers, auto insurers offer mobile websites that let a vehicle owner research and buy their products, as well as get service from them in a moment of need. To gauge how helpful...

Report: The Forrester Automotive Wave™: US Websites, Q2 2018

The Playing Field Is Wide Open For Carmakers To Break Away

June 18, 2018 | Brendan Miller

US new auto sales surpassed 17 million vehicles in 2017 — one of the best years on record for the auto industry. Can it do better? Over 90% of US auto shoppers used manufacturers' websites to guide...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: How To Boost Online Conversion With Shoppable Video

July 24, 2018

Webinar: The Outlook For Insurance In A Digital World

July 10, 2018

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