eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

Latest Research

  • For eBusiness & Channel Strategy Professionals

    REPORT: How US Customers Research And Buy Life Insurance

    Meet Prospects At The Point Of Need With Easy Ways To Research And Apply

    February 14, 2019 Benjamin Ensor, August Du Pont

    Life insurance isn't consumers' top priority — until life events prompt them to buy it. Digital teams need to have the right resources in place for when that moment hits. This report explains why US consumers buy life insurance as well as how life insurance prospects go through the process to research and buy policies.

  • For Security & Risk Professionals

    REPORT: The Security Of Cryptocurrencies

    Security Must Help Business Leaders Make Risk-Based Decisions On Cryptocurrency Adoption And Implementation

    February 13, 2019 Andras Cser, Heidi Shey, Jeff Pollard, Merritt Maxim

    Many enterprises are considering the adoption of cryptocurrencies for payment. As a security and risk (S&R) professional, you're responsible for helping business leaders understand the legal and regulatory risks and, importantly, how to secure the cryptocurrency. In this report, we help S&R pros: 1) understand the current adoption of cryptocurrency payments; 2) examine the threat surface; 3) investigate the regulatory landscape; and 4) identify best practices for secure implementation.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Protecting Your Brand On The Rogue Web

    Wholesalers Could Ignore Internet-Based Sellers . . . Until Now

    February 12, 2019 Sucharita Kodali

    Brands have invested tremendous amounts in their equity. In the past, gray-market goods might have been available in a side alley in major cities, but the transparency of the internet lets customers anywhere in the world find unauthorized goods more easily than ever — sometimes even difficult-to-detect fake goods, and often at cutthroat prices. This report outlines actions that brands and digital business professionals must take to protect their assets online and ensure that third parties don't hijack those assets on the web.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Six Things Brands Must Do Online To Improve Sales

    Follow Forrester's eCommerce Enablement Framework To Grow Presence And Share

    February 12, 2019 Sucharita Kodali

    Brands are now generating a hefty percentage of their overall revenues through eCommerce, often on websites other than their own. To ensure that other retailers and digital business professionals are presenting a brand and its products accurately, comprehensively, and positively to prospective shoppers, this report presents a framework for brands to use content management best practices.

  • For Infrastructure & Operations Professionals

    REPORT: Extended Reality Will Help Manufacturers With More Than Just Training And Remote Assistance

    Look Past The Hype To See Where Augmented, Mixed, Or Virtual Reality Creates Value In Industrial Use Cases

    February 12, 2019 Paul Miller

    Augmented reality (AR), mixed reality (MR), and virtual reality (VR), collectively referred to as extended reality, are making their way into manufacturing environments. However, there's a disconnect between the hype around flashy immersive environments and the pragmatic reality of training and remote assistance use cases. This report helps infrastructure and operations (I&O) professionals understand the trends and decide where best to focus their attention in 2019.

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Analysts Who Cover eCommerce

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