eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

Latest Research

  • For Application Development & Delivery Professionals

    REPORT: Mega Vendors Use AI To Change The CRM Game

    How Microsoft, Oracle, Salesforce, And SAP Leverage AI For Customer Engagement

    April 26, 2018 John Bruno

    Artificial intelligence (AI) is now reaching a level of maturity where application development and delivery (AD&D) professionals can leverage its advancements to change the way their businesses attract, engage with, and win customers. Recent innovations and acquisitions have sparked an arms race among the leading CRM vendors. Read this report to understand the approaches that the CRM mega vendors bring to their portfolios and how AD&D leaders can use AI to breathe life into their customer engagement and CRM strategies.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Now Tech: Omnichannel Order Management Systems, Q2 2018

    Forrester's Overview Of 27 Omnichannel OMS Providers

    April 26, 2018 Brendan Witcher

    You can use an omnichannel order management system (OMS) to provide enterprise-level inventory visibility and distributed order management, customer order management, and store fulfillment. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, target market, geography, and vertical market focus. Digital business pros should use Forrester's Now Tech report to understand the value they can expect from an omnichannel OMS provider and select vendors based on size and target market.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Survival Of The Best Fit: Fashion Market Sheds Department Stores, Small Retailers

    Sector Spotlight: US Fashion

    April 25, 2018 Sucharita Kodali

    Empowered shoppers have pulled the rug out from under the second-largest retail subcategory, fashion, which comprises clothing, accessories, and footwear. Pure plays and wholesale brands are surging, while small retailers struggle to maintain their market share. Falling prices are central to retailers' struggles as fashion occupies a shrinking slice of US household budgets.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Now Tech: Point Of Service And Mobile Point Of Service Vendors, Q2 2018

    Forrester's Overview Of 29 POS/mPOS Providers

    April 25, 2018 Ananda Chakravarty

    You can use POS/mPOS software in the store to optimize and reconcile transaction processing, complete purchases for shoppers in-aisle, and provide scalable service capabilities. But to realize these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. Retail digital business professionals should use Forrester's Now Tech report to understand the value they can expect from a POS/mPOS provider and select vendors based on size and functionality.

  • For eBusiness & Channel Strategy Professionals

    REPORT: New Tech: Payments For Platform And Marketplace Businesses, Q2 2018

    Forrester's Landscape Overview Of 20 Payment Providers That Service Platform And Marketplace Business Models

    April 20, 2018 Brendan Miller

    Digital business executives implementing platform or marketplace business strategies have found that payments can become a quagmire, mucking up the smooth exchange of value. To pull off great multiparty transaction experiences, platform and marketplace digital business executives must piece together a diverse set of payment vendors to support their firm's business model. Use this report to understand the payment landscape for platforms, and then select vendors based on their viability.

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