eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.


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  • For eBusiness & Channel Strategy Professionals

    Report: US Online Sales Will Prop Up Retail During The Holidays

    Although annual retail sales in the US have been slower than anticipated in 2015, online sales continue to grow and we expect them to increase healthily this holiday season. Forrester expects US...

    • Downloads: 2
  • For eBusiness & Channel Strategy Professionals

    Report: Take Your eCommerce Business Global

    eCommerce revenues continue to climb around the globe: The US, Western Europe, and China alone will generate over $1.4 trillion in online sales this year. In fact, 2015 marked the year China sur...

    • Downloads: 369
  • For CIOs

    Report: CIOs: Use Your BT Agenda To Support eBusiness Strategy

    Your firm's eBusiness executives are pressing for a new approach to technology management. They are among the first to realize that older approaches to tech management aren't working and offer c...

    • Downloads: 44
  • For eBusiness & Channel Strategy Professionals

    Report: 2015 European Retail Segmentation: Mobile Shoppers Double In Just Two Years

    Forrester's global retail segmentation helps eBusiness professionals understand the nuances of shopper behavior across different markets. It enables eBusiness executives to identify critical tou...

    • Downloads: 57
  • For eBusiness & Channel Strategy Professionals

    Report: Retailers React To Changes In UK Consumer Holiday Shopping

    Retailer sales in November and December drive one-fifth of retail spend in Western Europe. Heavy discounting in the UK, notably as a result of Black-Friday and Cyber Monday promotions, is changi...

    • Downloads: 1
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Analysts who cover eCommerce