eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

Latest Research

  • For CMO Professionals

    REPORT: Forrester Data: Commerce Platform Technology Forecast, 2016 To 2021 (Global)

    ForecastView Document

    September 25, 2017 Jennifer Adams, Andy Hoar

    eCommerce is critical for companies, both to acquire new customers and to grow existing customer relationships. Enterprise commerce suites support basic capabilities like running an online catalog, shopping carts, and promotions. Vendors continue to evolve their product offering to support order fulfillment and enable a seamless online customer experience. In the last few years, we've seen the emergence of low-cost easy-to-use platforms focusing on the SMB market. In this data-driven report, we examine the outlook for commerce platforms over the next five years.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Data: Online Holiday Retail Sales Forecast, 2017 (US)

    US Online Holiday Spending Will Reach $129 Billion In 2017

    September 21, 2017 Susan Wu

    Forrester predicts that US online holiday sales will reach $129 billion in 2017. This represents 12% growth in holiday sales over 2016. Consumers continue to spend more online due to the convenience, selection, and value. This 2017 forecast includes online holiday historical sales from 2008. It also includes key drivers and trends behind the forecast numbers.

  • For eBusiness & Channel Strategy Professionals

    REPORT: US Holiday 2017 Outlook: Digital Sales Grow, Boosting Total Retail

    eCommerce Forecast Highlights And Tactics To Capture US Share

    September 21, 2017 Fiona Swerdlow

    Online holiday retail sales will grow by 12% in 2017, accounting for over one-quarter of total US eCommerce sales for the year. Digital business executives at retailers and brands are optimizing every part of the shopping journey to win, serve, and retain empowered customers during this short make-or-break revenue period. This report outlines highlights of the outlook for US online holiday retail sales. We also review four areas that digital business pros must tend to in the last four to six weeks before their first holiday campaign launches.

  • For B2B Marketing Professionals

    REPORT: Virtual And Augmented Reality For B2B Marketers

    Overcome Real Barriers To Success With Virtual Solutions

    September 20, 2017 Steven Casey

    Virtual reality (VR) and augmented reality (AR) solutions are revolutionizing the way large and complex B2B products get marketed and sold — just as their 3D modeling precursors forever changed the way these products get designed and manufactured. In this report, we examine three emerging AR/VR vendors and explain why and how B2B marketing leaders should consider adding VR and AR solutions to their marketing arsenal.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Commerce Technology Investment Trends: 2017 To 2018

    September 19, 2017 Bruce Eppinger, Claudia Tajima

    Digital businesses from retailers to branded manufacturers are increasing their investment in tools and technologies across commerce platforms, omnichannel, and the digital store. The simple impetus is to better serve and meet the rising expectations of their digitally savvy customers. Which technologies are retail and digital businesses investing in? Are these investments new or do they optimize or augment existing tools? To answer these questions, we used Forrester's Technographics® and panel survey data.

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