eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.


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  • For eBusiness & Channel Strategy Professionals

    Report: Digitize Your Business Strategy

    Digital technologies empower customers like never before, transforming their relationship with brands and products. The speed with which consumers embrace these new touchpoints is only getting f...

    • Downloads: 684
  • For eBusiness & Channel Strategy Professionals

    Report: Best Practices In Credit Card Sales

    This report looks at how eBusiness executives can drive credit card sales and improve the customer experience for credit card buyers. Digital touchpoints are crucial for credit card issuers beca...

    • Downloads: 73
  • For Customer Experience Professionals

    Report: The China Customer Experience Index, 2015

    For the first time, Forrester has applied the new Customer Experience Index (CX Index™) methodology to appraise how well companies in China are delivering customer experiences that create ...

    • Downloads: 47
  • For eBusiness & Channel Strategy Professionals

    Report: Brief: Five Core Technology Enhancements For Healthcare Marketplaces

    eBusiness pros face an array of new health insurance marketplace technology solutions. Most carriers are enhancing their marketplace platforms and systems, and many vendors are addressing the gr...

    • Downloads: 45
  • For eBusiness & Channel Strategy Professionals

    Report: The State Of Retailing Online 2015: Marketing And Merchandising, the digital division of the National Retail Federation, in partnership with Forrester Research, conducted its annual survey of web retailers in May and June of 2015. This study is a re...

    • Downloads: 128
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Analysts who cover eCommerce