eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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Market Imperatives


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  • Past 6 months
  • Susan Wu
  • Blog:The Slow-Moving Consumer Wearables Revolution

    In the past two years, there has been a boom in wearable device adoption — but growth will slow. Instead of the anticipated adoption explosion that many tech enthusiasts dreamed of, Forrester...

    • For Customer Insights Professionals

      Report:Forrester Research Consumer Wearables Forecast, 2016 To 2021 (US)

      ForecastView Spreadsheet

      When Forbes dubbed 2014 to be “the year of wearable technology,” it was clear the market was anticipating an explosion of smart computing devices meant to be worn on the body (Source:...

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    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Data Online Retail Forecast, 2016 To 2021 (US)

      ForecastView Spreadsheet

      US eCommerce accelerated over the past year, leading to a rise in the online retail penetration rate in 2016. Online retailing continues to illustrate its resilience and strong growth year over year....