eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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44 results in Reports

  • eBusiness & Channel Strategy
  • Zia Daniell Wigder
  • eCommerce
  • For eBusiness & Channel Strategy Professionals

    Report:Making The Case To Go Global

    Business Case: The eCommerce Globalization Playbook

    If you're contemplating how to take your organization global, you're not alone. A growing number of eCommerce leaders are looking to extend their businesses into new markets — and struggling to...

    • Downloads: 64
  • For eBusiness & Channel Strategy Professionals

    Report:Identifying Partners To Help Streamline Global Expansion

    Tools And Technology: The eCommerce Globalization Playbook

    You've gotten the mandate to take your eCommerce brand global: What next? Once you've taken the time to map out a comprehensive international strategy, you're ready to determine which tools and...

    • Downloads: 525
  • For eBusiness & Channel Strategy Professionals

    Report:Capture The Global eCommerce Opportunity

    Landscape: The eCommerce Globalization Playbook

    Gone are the days when most brands offered just one or two international sites: Today, a global eCommerce footprint is the end goal. To reach that goal, companies are taking a strategic look at the...

    • Downloads: 2092
  • For eBusiness & Channel Strategy Professionals

    Report:Latin America eCommerce Forecast, 2014 To 2019

    The Online Retail Markets Of Brazil, Argentina, And Mexico Will More Than Double By 2019

    With a population of over a half billion and two countries among the world's 15 largest economies, Latin America has increasingly been on the radar of eBusiness leaders looking to expand their...

    • Downloads: 249
  • For eBusiness & Channel Strategy Professionals

    Report:Retail eCommerce In Brazil: Marketing And Site Features

    A Look At The Most Effective Customer Acquisition Tactics And Most Popular Site Features

    The Retail eCommerce In Brazil series summarizes the results of a survey that Forrester Research conducted together with E-Commerce Brasil in August and September 2014. In this survey, respondents...

    • Downloads: 143
  • For eBusiness & Channel Strategy Professionals

    Report:Retail eCommerce In Brazil: Team Headcount, Priorities And Challenges

    Understanding eCommerce Teams And Their Key Initiatives

    The Retail eCommerce In Brazil series summarizes the results of a survey that Forrester Research conducted together with E-Commerce Brasil in August and September 2014. In this survey, respondents...

    • Downloads: 112
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2015: Prepare For More Global eCommerce Players To Spread Their Wings

    10 Trends That Will Shape Global Online Retail

    The next year will see global eBusiness executives continuing to expand their international footprints. Some will set their sights exclusively on the relatively mature online retail markets of North...

    • Downloads: 279
  • For eBusiness & Channel Strategy Professionals

    Report:Retail eCommerce In Brazil: Key Metrics 2014

    Understanding KPIs In Latin America's Largest eCommerce Market

    The Retail eCommerce In Brazil series summarizes the results of a survey that Forrester Research conducted together with E-Commerce Brasil in August and September 2014. In this survey, respondents...

    • Downloads: 147
  • For eBusiness & Channel Strategy Professionals

    Report:The Evolution Of eCommerce In Brazil

    Five Ways In Which Online Retail Will Shift In The Next Five Years

    Brazil remains the dominant market in Latin America by a wide margin. A number of leading brick-and-mortar retailers in the country embraced eCommerce early on, and today both traditional retailers...

    • Downloads: 222
  • For eBusiness & Channel Strategy Professionals

    Report:Five Global Marketplaces All Brands Must Know

    The Opportunities For Brand Owners On Amazon, eBay, MercadoLibre, Rakuten, And Tmall

    The global expansion process has changed substantially over the past five years, with eBusiness leaders no longer expanding internationally just by launching a series of direct-to-consumer websites....

    • Downloads: 373
  • For eBusiness & Channel Strategy Professionals

    Report:The Evolution Of Global eCommerce Markets

    Vision: The eCommerce Globalization Playbook

    Global eCommerce is evolving — rapidly. Consumers around the globe are migrating online, with shopping increasingly becoming a key part of the online experience. Countries vary greatly in their...

    • Downloads: 2141
  • For eBusiness & Channel Strategy Professionals

    Report:Take Your eCommerce Business Global

    Executive Overview: The eCommerce Globalization Playbook

    eCommerce revenues continue to climb around the globe: The US, Western Europe, and China alone will generate over $800 billion in online sales this year. Online shoppers do not have the same...

    • Downloads: 305
  • For eBusiness & Channel Strategy Professionals

    Report:Latin America Online Retail Forecast, 2013 To 2018

    Trends In Brazil, Argentina, And Mexico

    A number of events over the next few years will focus the world's attention on Latin America. From presidential elections across the region that are set to have a substantial impact on domestic and...

    • Downloads: 470
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2014: Global eCommerce Mandates Multiple Touchpoints And Business Models

    Eight Trends Set To Impact The Industry

    The past year saw a surge in eCommerce revenues around the globe, and 2014 will be no different. eCommerce brands in every country will continue to spread their global wings, expanding their...

    • Downloads: 664
  • For eBusiness & Channel Strategy Professionals

    Report:Asia Pacific Online Retail Forecast, 2013 To 2018

    Trends In China, Japan, South Korea, India, And Australia

    The past decade has solidified the leading role that Asia Pacific plays in the global economy, and eCommerce is no exception. Our forecast outlines the magnitude of the opportunity in the region:...

    • Downloads: 700
  • For eBusiness & Channel Strategy Professionals

    Report:International Shipping Solutions For US Online Retailers

    Using Cross-Border Shipping To Reach Global Customers

    The US may boast the largest eCommerce market today, but eCommerce growth rates are far higher in other countries across Europe, Asia Pacific, Latin America, and other regions of the globe than in...

    • Downloads: 378
  • For eBusiness & Channel Strategy Professionals

    Report:Understanding The Dynamics Of China's eCommerce Market

    China is set to be the world's largest eCommerce market by 2015. Growth in this market shows no signs of slowing down, but many of the forces driving sales differ from other eCommerce markets. This...

    • Downloads: 582
  • For eBusiness & Channel Strategy Professionals

    Report:European Online Retail Forecast, 2012 To 2017

    Economic Instability Across Europe Will Do Little To Slow Retail eCommerce Growth

    By 2017, Europeans will spend more than €191 billion online on retail products, and online retail growth will continue to outpace offline growth. As wallet share gradually shifts toward the...

    • Downloads: 1139
  • For eBusiness & Channel Strategy Professionals

    Report:Trends In India's eCommerce Market

    How Online Retail In India Is Evolving Differently From Other Major Markets

    India's eCommerce market is at an early stage but is expected to see huge growth over the next four to five years. Over the past 12 months, venture capitalists have invested heavily in India's...

    • Downloads: 752
  • For eBusiness & Channel Strategy Professionals

    Report:Using Tmall To Sell Online In China

    Understanding The Opportunity On China's Largest B2C Website

    Taking a business online in China is intimidating. Seemingly endless red tape, a diverse online population, and differences in consumer behavior are all issues a company must carefully consider....

    • Downloads: 255
  • For eBusiness & Channel Strategy Professionals

    Report:Latin American Online Retail Forecast, 2012 To 2017

    A Look At eCommerce Growth In Brazil, Mexico, And Argentina

    Latin American online retail markets continue to intrigue eBusiness professionals around the world. As in years past, Brazil remains the leading market in Latin America: Online shopping extends to...

    • Downloads: 806
  • For eBusiness & Channel Strategy Professionals

    Report:Selling Luxury Goods To Online Shoppers In China

    Understanding The Needs Of Today's Luxury Buyers

    China is an enticing market for luxury brands looking to sell online, yet brands must recognize the opportunity is not without multiple challenges. In China, the online channel is widely considered...

    • Downloads: 396
  • For eBusiness & Channel Strategy Professionals

    Report:Asia Pacific Online Retail Forecast, 2011 To 2016

    A Look At Growth In Five Markets With A Focus On China, Japan, And Australia

    Forrester Research wrote its first online retail forecast for Asia Pacific in October 2010. Since then, eCommerce in every market in the region has charged ahead, with growth continuing unabated....

    • Downloads: 1438
  • For eBusiness & Channel Strategy Professionals

    Report:Establishing A Global Direct Online Sales Footprint

    An Analysis Of B2C Manufacturers' International Expansion

    Global brands are increasingly looking to sell direct on their own websites — and not just in their home markets. After examining the global direct-to-consumer sales presence of manufacturers...

    • Downloads: 729
  • For eBusiness & Channel Strategy Professionals

    Report:Trends In Brazil's eCommerce Market

    How Online Retail In Brazil Is Evolving Differently From Other Major Markets

    Despite a slowdown in overall economic growth in Brazil, eCommerce continues to charge ahead. Forrester forecasts that online retail revenues in the country, currently US$10 billion, will double over...

    • Downloads: 975