eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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38 results in Reports

  • eCommerce
  • CMO
  • For CMO Professionals

    Report:Brief: Amazon Dash Buttons Are The Best Bad Idea Of 2015

    Amazon's instant-buy Dash Buttons are now officially available to all Amazon Prime members in the US. Each button automatically orders products from specific replenishable brands like Cottonelle,...

    • Downloads: 75
  • For CMO Professionals

    Report:Brief: Microsoft HoloLens Changes Everything With The Next Natural Computing Interface

    CMOs Will Have To Support The Digital Experiences That Holographic Computing Enables

    With the launch of its Windows 10 operating system, Microsoft revealed an unexpected aspect of the new Windows 10 platform: a holographic interface that will launch with a dedicated headset called...

    • Downloads: 184
  • For CMO Professionals

    Report:Predictions 2015: CMOs Boldly Reach For More Influence In The Enterprise

    More Internal Influence Will Require Marketing Optimization

    It's the middle of the decade, and chief marketing officers (CMOs) find themselves in the middle of a dilemma. The CMO role has yet to emerge fully from its historical communications, promotion, and...

    • Downloads: 503
  • For CMO Professionals

    Report:Brief: B2B CMOs Drive Content Marketing Results By Fostering Direct Involvement

    Benchmark Data Shows That Content Marketing Maturity Improves As Team Participation Increases

    Eager to put content marketing to work by attracting buyer attention and generating demand, business-to-business (B2B) CMOs often turn to agencies and freelancers to boost their content marketing...

    • Downloads: 223
  • For CMO Professionals

    Report:Brief: Create Mobile Moments That Boost The Brand Experience

    Shift Mobile From A Siloed Tactic To A Connected Brand Building Tool

    Forrester believes that we are witnessing a mobile mind shift — "the expectation that I can get what I want in my immediate context and moments of need." The new battleground for customers is...

    • Downloads: 331
  • For CMO Professionals

    Report:Revisiting The Touchpoint-Impact Framework For 2014

    A Deep Dive Into Apparel And Personal Care Categories

    Consumers connect with brands throughout the customer life cycle — they discover, explore, buy, and engage using a multitude of touchpoints. In the explore phase, consumers use a variety of...

    • Downloads: 368
  • For CMO Professionals

    Report:Rethink Marketing In The Customer's Context

    How B2B Marketers Need To Recast Their Approach

    Business-to-business (B2B) marketers must face a new reality: Customers seek a range of inputs as they embark on solving business needs. Some executives prefer vendors that can create and deliver on...

    • Downloads: 1098
  • For CMO Professionals

    Report:The Future Of Business Is Digital

    The Powerful Advantages Of Embracing Dynamic Ecosystems Of Value

    Business leaders don't think of digital as central to their business because in the past, it hasn't been. But now your customers, your products, your business operations, and your competitors are...

    • Downloads: 1602
  • For CMO Professionals

    Report:Predictions 2014: B2C CMOs Embrace The Post-Digital Landscape

    The post-digital era is upon us — digital has tremendous impact but no longer lives in its own vacuum of marketing tactics. And this will be another year in which fast-paced technology adoption...

    • Downloads: 396
  • For CMO Professionals

    Report:It's Time To Put Shoppers Back Into Shopper Marketing

    Shopper Marketing Needs Close Ties To Brand Marketing To Attract Empowered Consumers

    CMOs have given renewed attention to shopper marketing efforts lately, as these marketers sit closest to the consumer while she is in buying mode. However, shopper marketing teams are more typically...

    • Downloads: 396
  • For CMO Professionals

    Report:Assess The Impact Of Touchpoints Along The Consumer Path-To-Purchase

    How Research Touchpoints Affect Consumer Spending

    Consumers connect with brands throughout the customer life cycle — they discover, explore, buy, and engage using a multitude of touchpoints. In the explore phase, consumers use a variety of...

    • Downloads: 1147
  • For CMO Professionals

    Report:How To Organize For The Digital Future

    Assign An Owner To Digital Strategy, Governance, And Execution

    To survive the destructive forces of digital disruption, firms must use eBusiness and interactive marketing capabilities to become customer obsessed. Yet most current digital organizations are too...

    • Downloads: 1358
  • For CMO Professionals

    Report:The Marketing Case For A Branded Sales Channel

    Marketers Must Look Beyond Incremental Sales And Margins To Assess The Full Impact Of A Direct Sales Channel

    Every product category has a set of competitors that have a branded route to the customer — such as The Body Shop in cosmetics, Gap in apparel, and Apple in consumer electronics — while...

    • Downloads: 308
  • For CMO Professionals

    Report:Marketers Need To Put Money Where A Consumer's Mouth Is

    How Consumers Discover New Brands, Products, And Services

    This report, originally written for market insights professionals, includes important content for CMOs and marketing leaders looking to improve discovery of their products and services. The discover...

    • Downloads: 400
  • For CMO Professionals

    Report:How To Engage Your Omnichannel Consumer

    Brand Engagement The Consumer Way

    The report "Brand Engagement The Consumer Way," originally written for market insights professionals, highlights key behaviors that today's US online consumers exhibit when they engage with companies...

    • Downloads: 887
  • For CMO Professionals

    Report:The Role Of Digital In The Path To Purchase

    New Digital Platforms Have To Wait Their Turn, As Traditional Stores Stay Critical

    CMOs of business-to-consumer (B2C) companies have lately called on shopper marketers to address the growing complexity of the impact of digital on in-store purchasing. Forrester recently conducted a...

    • Downloads: 1604
  • For CMO Professionals

    Report:CMO: The Future Of Mobile Is Context

    Mobile Transforms How Companies Interact With Customers

    Consumers will adopt and use convenient services and products. On mobile phones, this means services that offer immediacy and simplicity through a highly contextual experience. Context — the...

    • Downloads: 911
  • For CMO Professionals

    Report:eBook Buying Is About To Spiral Upward

    US eBook Forecast, 2010 To 2015

    Since introduced the Kindle eReader in 2007, all of the industry's attention has focused on the rapid adoption and proliferation of eReaders. However, the success of the devices has been...

    • Downloads: 1146
  • For CMO Professionals

    Report:Social Computing Strategies For Luxury Brands

    The Key Is To Balance Accessibility And Exclusivity

    European luxury consumers enthusiastically use the Internet, often to talk about the brands they love. But luxury brands keep both the Internet and these consumers at arm's length. CMOs directing...

    • Downloads: 1056
  • For CMO Professionals

    Report:Match Word-Of-Mouth Marketing To How European Consumers Share Opinions

    Most European consumers discuss interests and brands with friends and family and in an offline context. Only then do they open the conversation to both a larger group of contacts and online channels....

    • Downloads: 467
  • For CMO Professionals

    Report:Preparing For The Coming Online TV Backlash

    An Open Letter To An Industry On The Verge Of A Big Mistake

    Online TV viewing has been a smash hit in the US, driving tens of millions of viewers to watch hundreds of millions of TV shows each month. However, the online TV model is coming under fire inside...

    • Downloads: 914
  • For CMO Professionals

    Report:Social Brand Strategy

    The Right Channels And Approach Can Make Company-Sponsored Programs Shine

    While social media for brands doesn't draw the same audience and attention as pure peer-to-peer media, it offers real value — and involvement — to many consumers. To create a successful...

    • Downloads: 1600
  • For CMO Professionals

    Report:A Consumer Product Strategy Introduction: The State Of Consumers And Technology, Canada

    In this graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2008, consumer product strategy professionals can see which devices Canadian consumers own, which...

    • Downloads: 348
  • For CMO Professionals

    Report:Brand Matters To Socially Connected Consumers

    Brand Content Trumps Peers In Influence

    Should brands develop social media content? And if so, when and for whom? Forrester's Consumer Technographics® research shows that loyal, socially connected consumers value content created by...

    • Downloads: 925
  • For CMO Professionals

    Report:A Consumer Product Strategy Introduction To The State Of Consumers And Technology, 2008

    In this graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2008, consumer product strategy professionals can see which devices consumers own, which activities...

    • Downloads: 1043