eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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122 results in Reports

  • eCommerce
  • Manufacturing
  • For eBusiness & Channel Strategy Professionals

    Report:Lessons In Leading A Digital Business Transformation

    Insights From The Front Lines At 3M, Bank Of America, And Walgreens

    The forces of digital disruption have reached critical mass, threatening every incumbent firm in every industry. Attendees at our Forum For eBusiness & Channel Strategy Professionals heard from...

    • For Application Development & Delivery Professionals

      Report:Predictions 2015: Systems Of Engagement Will Shape The Retail And CPG Application Landscape

      RadioShack reported its tenth consecutive quarterly loss in August 2014, blaming eroding topline growth, declining gross margins, and high inventory levels. Similar woes wrecked household names in...

      • Downloads: 239
    • For eBusiness & Channel Strategy Professionals

      Report:The New Paradigm Of Retail

      Vision: The Retail eCommerce Playbook

      Omnichannel and agile commerce promise to change the offers that retailers provide and the ways in which consumers buy; as a result, the look and feel of retail is certain to change in lockstep. All...

      • Downloads: 3742
    • For Infrastructure & Operations Professionals

      Report:Holography: The Future Of 3D Projection

      Infrastructure Augmentation Will Ensure Project Success

      Holography will significantly disrupt 3D imaging, as it offers better usability and addresses the shortcomings of current 3D solutions. While the holographic effects in Star Wars seem futuristic,...

      • Downloads: 101
    • For Marketing Leadership Professionals

      Report:The Best And Worst Of Email Marketing, 2014

      Benchmarks: The Email Marketing Playbook

      This report helps marketing leaders benchmark their email marketing campaigns against 98 of their peers that Forrester reviewed from the consumer goods, retail, travel, financial services,...

      • Downloads: 515
    • For eBusiness & Channel Strategy Professionals

      Report:The Next Act For Usage-Based Car Insurance

      US Insurers Strive To Kindle Demand Among Tepid Buyers

      Smart devices, smartphones, and smart cars are converging to create what should be a smart insurance choice for safe drivers and their insurers: usage-based insurance (UBI). The policy option is a...

      • Downloads: 337
    • For Marketing Leadership Professionals

      Report:Mobile In Japan: What Marketers Need To Know

      While Japan is a mobile-centric society, smartphone adoption has lagged behind other major markets. Many international brands launched their first mCommerce initiatives in Japan several years ago,...

      • Downloads: 174
    • For Marketing Leadership Professionals

      Report:Customer Life-Cycle Industry Overview: Automobiles

      A Consumer Technographics® Report

      When Mad Men's silver-tongued creative director Don Draper declared that "happiness is the smell of a new car," he suggested that buying a car means more than just having the ability to get from one...

      • Downloads: 95
    • For Marketing Leadership Professionals

      Report:Forrester Research Interactive Marketing Forecast By Industry, 2013 To 2018 (US)

      ForecastView Spreadsheet

      Breaks out company spending on interactive marketing segmented by 12 industries. Each industry's spending is further broken into the various components of interactive marketing: display, paid search,...

      • Downloads: 15
    • For Sales Enablement Professionals

      Report:B2B Marketing Tactics: Learning From Other Verticals

      In Forrester's report, "Marketing Tactics Of Top Tech Performers," we analyzed how top-performing tech companies apply various marketing tactics and metrics, and their resultant effectiveness. In...

      • Downloads: 494
    • For CMO Professionals

      Report:It's Time To Put Shoppers Back Into Shopper Marketing

      Shopper Marketing Needs Close Ties To Brand Marketing To Attract Empowered Consumers

      CMOs have given renewed attention to shopper marketing efforts lately, as these marketers sit closest to the consumer while she is in buying mode. However, shopper marketing teams are more typically...

      • Downloads: 376
    • For eBusiness & Channel Strategy Professionals

      Report:Trends 2013: North American Insurance eBusiness And Channel Strategy

      Disruption Drives 12 Trends In Digital Insurance Agendas

      There's one word that sums up what's going on in the business of insurance right now: disruption. There are four drivers behind the state that the industry is in, all of which have implications...

      • Downloads: 1156
    • For CIO Professionals

      Report:Mobile Engagement Demands Process Transformation

      Processes: The CIO's Mobile Engagement Playbook

      To take advantage of an app in an employee's or customer's pocket, you have to help them accomplish a task quickly and easily whenever they want to and wherever they are. That means CIOs and business...

      • Downloads: 683
    • For CMO Professionals

      Report:The Marketing Case For A Branded Sales Channel

      Marketers Must Look Beyond Incremental Sales And Margins To Assess The Full Impact Of A Direct Sales Channel

      Every product category has a set of competitors that have a branded route to the customer — such as The Body Shop in cosmetics, Gap in apparel, and Apple in consumer electronics — while...

      • Downloads: 293
    • For CIO Professionals

      Report:The Business Impact Of Mobile Engagement

      Business Case: The CIO's Mobile Engagement Playbook

      Smartphones and tablets are game changers for engagement because people carry them everywhere they go. Your customers and partners and employees have perpetual access to the vast resources of the...

      • Downloads: 1125
    • For Marketing Leadership Professionals

      Report:Forrester Research Interactive Marketing Forecast By Industry, 2012 To 2017 (US)

      ForecastView Spreadsheet

      Company spending on interactive marketing spending segmented by industries. Each industry's spending is further broken into the various components of interactive marketing: display, paid search, SEO,...

      • Downloads: 18
    • For Marketing Leadership Professionals

      Report:Spotlight On Award-Winning Communities

      Learn B2B Tech Marketing Best Practices

      This report showcases the exemplary community processes into practice by Forrester's 2011 Groundswell Award winners and finalists. These community leaders did not achieve success by luck, rather they...

      • Downloads: 589
    • For Sales Enablement Professionals

      Report:The Importance Of True International Marketing Content

      Tech vendors are likely underperforming in international markets because their central marketing teams do not successfully integrate inputs from their field marketing colleagues about local market...

      • Downloads: 77
    • For Marketing Leadership Professionals

      Report:Combine Social And Mobile To Build B2B Customer Relationships

      How B2B Interactive Marketers Can Drive Engagement, Not Just Leads

      B2B interactive marketers today are tasked with more than just building lead pipelines — they must also work alongside sales teams to build deeper customer relationships. Increasingly, B2B...

      • Downloads: 1197
    • For eBusiness & Channel Strategy Professionals

      Report:Top Three Ways Manufacturers Can Drive Higher Conversion Rates Through The Online Retail Channel

      A Joint Study With Channel Intelligence Examines Best Practices Regarding Online Conversion

      To better understand how manufacturers can increase the ultimate conversion rate on leads they send to online retailer websites, Forrester teamed up with Channel Intelligence to analyze the patterns...

      • Downloads: 595
    • For eBusiness & Channel Strategy Professionals

      Report:Establishing A Global Direct Online Sales Footprint

      An Analysis Of B2C Manufacturers' International Expansion

      Global brands are increasingly looking to sell direct on their own websites — and not just in their home markets. After examining the global direct-to-consumer sales presence of manufacturers...

      • Downloads: 726
    • For CMO Professionals

      Report:Case Study: Caterpillar Aligns Business And IT To Build Customer Value And Power Growth

      Caterpillar has encountered a dramatic shift in the buying process as its customers move to digital channels to learn about and support construction equipment. While reinforcing its traditional...

      • Downloads: 355
    • For Marketing Leadership Professionals

      Report:US Interactive Marketing Forecast By Industry, 2011 To 2016

      Forrester forecasts interactive marketing spend to grow at a compound annual growth rate of 17%. But not all industries will invest in interactive at the same pace. Financial services will spend the...

      • Downloads: 1762
    • For eBusiness & Channel Strategy Professionals

      Report:Making Online Insurance Cross-Sell Initiatives Work

      Nine Tactics To Maximize Insurance Cross-Selling Performance

      Two opposing factors line up to elevate the importance of getting cross-selling right for eBusiness and channel strategy professionals at insurers. Competition for US consumer insurance wallet share...

      • Downloads: 884
    • For Marketing Leadership Professionals

      Report:Forrester Research Interactive Marketing Forecast By Industry, 2011 To 2016 (US)

      ForecastView Spreadsheet

      Interactive marketing spending segmented by industries. Each industry's IM spending is further broken into the various components of IM: display, paid search, SEO, email, and mobile advertising.

      • Downloads: 5