eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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109 results in Reports

  • eCommerce
  • Manufacturing
  • For Customer Experience Professionals

    Report:The India Customer Experience Index, 2015

    A Benchmark Of How Well Brands In India Use The Customer Experience To Create And Sustain Customer Loyalty

    For the first time, Forrester has applied the Customer Experience Index (CX Index™) methodology to appraise how well companies in India are delivering customer experiences that create and...

    • For eBusiness & Channel Strategy Professionals

      Report:Telematics Will Disrupt The Car Insurance Industry

      European Insurers Must Act Now To Stay Ahead Of Disruption

      Vehicle telematics — the integration of vehicle monitoring systems, mobile communications, and information processing — will disrupt the car insurance industry. Telematics-enabled...

      • Downloads: 304
    • For eBusiness & Channel Strategy Professionals

      Report:Brief: The State Of India's Online Retail Market In 2015

      Mobile And Marketplaces Are Key Growth Drivers

      The Indian online retail market is at an early stage, yet it is attracting investment and Forrester expects it to grow at a rapid pace through 2019. We anticipate that India's online retail spending...

      • Downloads: 137
    • For eBusiness & Channel Strategy Professionals

      Report:Lessons In Leading A Digital Business Transformation

      Insights From The Front Lines At 3M, Bank Of America, And Walgreens

      The forces of digital disruption have reached critical mass, threatening every incumbent firm in every industry. Attendees at our Forum For eBusiness & Channel Strategy Professionals heard from...

      • Downloads: 554
    • For Application Development & Delivery Professionals

      Report:Predictions 2015: Systems Of Engagement Will Shape The Retail And CPG Application Landscape

      RadioShack reported its tenth consecutive quarterly loss in August 2014, blaming eroding topline growth, declining gross margins, and high inventory levels. Similar woes wrecked household names in...

      • Downloads: 380
    • For eBusiness & Channel Strategy Professionals

      Report:The New Paradigm Of Retail

      Vision: The Retail eCommerce Playbook

      Omnichannel and agile commerce promise to change the offers that retailers provide and the ways in which consumers buy; as a result, the look and feel of retail is certain to change in lockstep. All...

      • Downloads: 3968
    • For Infrastructure & Operations Professionals

      Report:Holography: The Future Of 3D Projection

      Infrastructure Augmentation Will Ensure Project Success

      Holography will significantly disrupt 3D imaging, as it offers better usability and addresses the shortcomings of current 3D solutions. While the holographic effects in Star Wars seem futuristic,...

      • Downloads: 130
    • For B2C Marketing Professionals

      Report:The Best And Worst Of Email Marketing, 2014

      Benchmarks: The Email Marketing Playbook

      This report helps marketing leaders benchmark their email marketing campaigns against 98 of their peers that Forrester reviewed from the consumer goods, retail, travel, financial services,...

      • Downloads: 637
    • For eBusiness & Channel Strategy Professionals

      Report:The Next Act For Usage-Based Car Insurance

      US Insurers Strive To Kindle Demand Among Tepid Buyers

      Smart devices, smartphones, and smart cars are converging to create what should be a smart insurance choice for safe drivers and their insurers: usage-based insurance (UBI). The policy option is a...

      • Downloads: 410
    • For B2C Marketing Professionals

      Report:Mobile In Japan: What Marketers Need To Know

      While Japan is a mobile-centric society, smartphone adoption has lagged behind other major markets. Many international brands launched their first mCommerce initiatives in Japan several years ago,...

      • Downloads: 212
    • For B2C Marketing Professionals

      Report:Customer Life-Cycle Industry Overview: Automobiles

      A Consumer Technographics® Report

      When Mad Men's silver-tongued creative director Don Draper declared that "happiness is the smell of a new car," he suggested that buying a car means more than just having the ability to get from one...

      • Downloads: 105
    • For CMO Professionals

      Report:It's Time To Put Shoppers Back Into Shopper Marketing

      Shopper Marketing Needs Close Ties To Brand Marketing To Attract Empowered Consumers

      CMOs have given renewed attention to shopper marketing efforts lately, as these marketers sit closest to the consumer while she is in buying mode. However, shopper marketing teams are more typically...

      • Downloads: 397
    • For eBusiness & Channel Strategy Professionals

      Report:Trends 2013: North American Insurance eBusiness And Channel Strategy

      Disruption Drives 12 Trends In Digital Insurance Agendas

      There's one word that sums up what's going on in the business of insurance right now: disruption. There are four drivers behind the state that the industry is in, all of which have implications...

      • Downloads: 1201
    • For CIO Professionals

      Report:Mobile Engagement Demands Process Transformation

      To take advantage of an app in an employee's or customer's pocket, you have to help them accomplish a task quickly and easily whenever they want to and wherever they are. That means CIOs and business...

      • Downloads: 697
    • For CMO Professionals

      Report:The Marketing Case For A Branded Sales Channel

      Marketers Must Look Beyond Incremental Sales And Margins To Assess The Full Impact Of A Direct Sales Channel

      Every product category has a set of competitors that have a branded route to the customer — such as The Body Shop in cosmetics, Gap in apparel, and Apple in consumer electronics — while...

      • Downloads: 310
    • For CIO Professionals

      Report:The Business Impact Of Mobile Engagement

      Smartphones and tablets are game changers for engagement because people carry them everywhere they go. Your customers and partners and employees have perpetual access to the vast resources of the...

      • Downloads: 1152
    • For B2C Marketing Professionals

      Report:Forrester Research Interactive Marketing Forecast By Industry, 2012 To 2017 (US)

      ForecastView Spreadsheet

      Company spending on interactive marketing spending segmented by industries. Each industry's spending is further broken into the various components of interactive marketing: display, paid search, SEO,...

      • Downloads: 18
    • For eBusiness & Channel Strategy Professionals

      Report:Top Three Ways Manufacturers Can Drive Higher Conversion Rates Through The Online Retail Channel

      A Joint Study With Channel Intelligence Examines Best Practices Regarding Online Conversion

      To better understand how manufacturers can increase the ultimate conversion rate on leads they send to online retailer websites, Forrester teamed up with Channel Intelligence to analyze the patterns...

      • Downloads: 612
    • For eBusiness & Channel Strategy Professionals

      Report:Establishing A Global Direct Online Sales Footprint

      An Analysis Of B2C Manufacturers' International Expansion

      Global brands are increasingly looking to sell direct on their own websites — and not just in their home markets. After examining the global direct-to-consumer sales presence of manufacturers...

      • Downloads: 740
    • For eBusiness & Channel Strategy Professionals

      Report:Making Online Insurance Cross-Sell Initiatives Work

      Nine Tactics To Maximize Insurance Cross-Selling Performance

      Two opposing factors line up to elevate the importance of getting cross-selling right for eBusiness and channel strategy professionals at insurers. Competition for US consumer insurance wallet share...

      • Downloads: 910
    • For Application Development & Delivery Professionals

      Report:2011 Integration Survey, Part One: Solution Deployments

      ESBs Are The Most Popular Choice

      Enterprise service buses (ESBs), comprehensive integration solutions (CISes), and integration appliances offer a range of overlapping features to meet integration challenges. Forrester recently...

      • Downloads: 652
    • For eBusiness & Channel Strategy Professionals

      Report:How eBusiness Professionals Can Offer Total Mobile Experiences

      How To Prepare For Mobile Total Product Experiences

      Mobile is evolving at a breakneck pace — and as a result, it no longer belongs as a secondary consideration within the organization's larger strategy. Unlike in prior iterations of the mobile...

      • Downloads: 447
    • For eBusiness & Channel Strategy Professionals

      Report:The State Of Retailing Online 2011: Marketing, Social, And Mobile

      While eCommerce continues to grow and take market share from the physical retail channel, retailers also look to experiment with new approaches to their web businesses such as social commerce and...

      • Downloads: 3206
    • For eBusiness & Channel Strategy Professionals

      Report:US Online Insurance Forecast, 2010 To 2015

      US Online Insurance Sales Will Grow Steadily Through 2015

      In 2010, online motor and home insurance sales in the US grew to $8.4 billion, which represents less than a 4% share of insurance sales in these two categories. What's behind that online single-digit...

      • Downloads: 1096
    • For eBusiness & Channel Strategy Professionals

      Report:How To Prepare For Mobile Total Product Experiences

      Designing For Mobile In The Era Of Experience

      Mobile is the most transformational technology since the Internet. The phone has evolved from a single-purpose handset offering telephony services over copper wires to a wireless handheld computer...

      • Downloads: 1337