eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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288 results in Reports

  • eCommerce
  • Media & Entertainment
  • For B2C Marketing Professionals

    Report:The State Of Consumers And Technology: Benchmark 2015, Canada

    North American Consumer Technographics®

    This report is an overview of Canadian consumers' behaviors and technology attitudes by age group, based on Forrester's North American Consumer Technographics surveys and our ForecastView data....

    • Downloads: 12
  • For Application Development & Delivery Professionals

    Report:Embrace Continuous Improvement To Power Customer Service Operations

    Continuous Improvement: The Contact Centers For Customer Service Playbook

    Companies struggle to deliver reproducible, effective, and personalized customer service that meets customer expectations and doesn't break the bank. Application development and delivery (AD&D)...

    • Downloads: 590
  • For Enterprise Architecture Professionals

    Report:Use Big Data Initiatives To Deliver Digital Business Value

    Part I: Digital Customer Experience

    In what seems like the blink of an eye, our world has become digital. Work schedules, personal preferences, and opinions all live coded in databases. Empowered customers have many options...

    • For Customer Experience Professionals

      Report:The India Customer Experience Index, 2015

      A Benchmark Of How Well Brands In India Use The Customer Experience To Create And Sustain Customer Loyalty

      For the first time, Forrester has applied the Customer Experience Index (CX Index™) methodology to appraise how well companies in India are delivering customer experiences that create and...

      • Downloads: 92
    • For eBusiness & Channel Strategy Professionals

      Report:Implement Video Banking To Drive Digital Sales

      A Clear Customer Strategy And Strong Collaboration Tools Are Essential To Success

      Financial services customers are increasingly going digital, but human assistance continues to play a pivotal role — especially in the purchase journey — and many banks still only allow...

      • Downloads: 193
    • For Application Development & Delivery Professionals

      Report:Brief: How Financial Services Firms Use Video To Transform Customer Experiences

      Online Video And Chat Prove Increasingly Important

      In the age of the customer, trust and transparency are critical for banks, investment management firms, and insurance providers. With the growth of online and mobile banking, online video and video...

      • Downloads: 291
    • For eBusiness & Channel Strategy Professionals

      Report:What Different Investor Segments Really Want

      Understanding US Investor Segments Through The Media They Consume

      Forrester segments investors based on two dimensions: investable assets and self-directedness. The combination yields nine discrete investor segments. Among other distinct characteristics, the...

      • Downloads: 217
    • Report:The State Of Consumers And Technology: Benchmark 2014, US

      North American Consumer Technographics®

      This report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's North American Technographics surveys and our ForecastView data. Our data...

      • Downloads: 253
    • For B2C Marketing Professionals

      Report:The State Of Consumers And Technology: Benchmark 2013, China

      China Consumer Technographics®

      This report provides an overview of metropolitan Chinese online consumers' behaviors and technology attitudes. In general, they are enthusiastic mobile owners and social participants. China is a...

      • Downloads: 46
    • For B2C Marketing Professionals

      Report:Harness The Power Of The Second Screen

      When And How It Makes Sense For Marketers To Integrate Second-Screen Experiences Into Their Plans

      Consumers today are rarely without a mobile, tablet, or laptop device close to hand, even when engaged in other activities such as watching TV. Being active on these second screens is now a normal...

      • Downloads: 270
    • For eBusiness & Channel Strategy Professionals

      Report:Younger US Shoppers Use The Mobile Channel Differently Than Older Shoppers

      ForecastView Document

      Forrester recently released its mobile phone and tablet commerce forecast for the US, which illustrates the transition from the PC to smartphone and tablet online retail market. While the overall...

      • Downloads: 38
    • For Infrastructure & Operations Professionals

      Report:Holography: The Future Of 3D Projection

      Infrastructure Augmentation Will Ensure Project Success

      Holography will significantly disrupt 3D imaging, as it offers better usability and addresses the shortcomings of current 3D solutions. While the holographic effects in Star Wars seem futuristic,...

      • Downloads: 137
    • For B2C Marketing Professionals

      Report:The Best And Worst Of Email Marketing, 2014

      This report helps marketing leaders benchmark their email marketing campaigns against 98 of their peers that Forrester reviewed from the consumer goods, retail, travel, financial services,...

      • Downloads: 646
    • Report:The State Of Consumers And Technology: Benchmark 2013, Europe

      European Consumer Technographics®

      This report is our annual overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and our ForecastView data. We analyzed...

      • Downloads: 74
    • For eBusiness & Channel Strategy Professionals

      Report:Digital User Behaviors Are Driving Digital Goods Growth

      ForecastView Document

      Forrester recently updated its online retail sales forecast to show continued growth in digital goods in Western Europe. The compound annual growth rates from 2013 to 2018 for online sales in music,...

      • Downloads: 28
    • For Application Development & Delivery Professionals

      Report:See Me, Serve Me: Video Chat For Customer Service Starts To Take Hold

      The Technology Arrives, But Does It Improve The Customer Experience?

      Despite a history of false starts, live video chat for eCommerce and customer support is now at the beginning of a viable adoption cycle. Early adopters — most notably Amazon — are...

      • Downloads: 455
    • For Infrastructure & Operations Professionals

      Report:Infrastructure Will Drive The Retail Store Experiences Of The Future

      In-Store Technology Is Too Critical For I&O To Be Left Out

      To engage customers, retailers are implementing new technologies to help increase the relevance of content, reduce shopper frustrations, and create pleasing experiences. For example, Burberry tags...

      • Downloads: 733
    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Research Mobile And Tablet Commerce Forecast, 2013 To 2018 (US)

      ForecastView Spreadsheet

      2013 was a clear turning point for mobile commerce (mCommerce) in the US. Retailers are currently undergoing a business model transition similar to the one that occurred almost a decade ago with the...

      • Downloads: 17
    • Report:The State Of Consumers And Technology: Benchmark 2013, US

      North American Consumer Technographics®

      This report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's North American Technographics surveys and our ForecastView data. Our...

      • Downloads: 376
    • For Application Development & Delivery Professionals

      Report:TechRadar™ For AD&D Pros: Digital Customer Experience Technologies, Q3 2013

      Use These Technologies To Deliver Great Digital Customer Experiences

      Consumers are dazzled by digital experiences that are enjoyable, innovative, and contextual. How are you going to keep up? Firms face an expanding ecosystem of technology supporting digital customer...

      • Downloads: 1015
    • For CIO Professionals

      Report:Services For The Digital Self

      The Battle To Serve You . . . And Profit From Your Data

      People must manage an exploding array of digital content that they create or are responsible for, both at work and at home. We call this collection the digital self, and it includes everything from...

      • Downloads: 806
    • For B2C Marketing Professionals

      Report:The European eCommerce Landscape

      A European Consumer Technographics® Report

      The Internet plays an important role in European consumers' retail habits, and its influence will only grow. Our data shows that just over two-thirds of European online consumers shop online,...

      • Downloads: 106
    • For B2C Marketing Professionals

      Report:The State Of Consumers And Technology: Benchmark 2012, China

      Asia Pacific Consumer Technographics®

      This report provides an overview of metropolitan Chinese online consumers' behaviors and technology attitudes. In general, metropolitan Chinese consumers are enthusiastic mobile owners and social...

      • Downloads: 88
    • For B2C Marketing Professionals

      Report:Profiling Brand-Loyal And Price-Conscious US Consumers

      A Technographics® Data Essentials Document

      Brand loyalty and price sensitivity guide consumers' purchasing decisions, but these qualities also create unique audiences that embody distinct social attitudes, technology engagement, and...

      • Downloads: 117
    • For B2C Marketing Professionals

      Report:The State Of Consumers And Technology: Benchmark 2012, Europe

      European Consumer Technographics®

      This report is a graphical analysis of Forrester's European Technographics Online Benchmark Survey, Q3 2012. It provides an overview of European consumers' Internet and consumer technology behaviors....

      • Downloads: 132