eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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709 results in Reports

  • eCommerce
  • Retail
  • For Security & Risk Professionals

    Report:Seven Steps To Protect Your eCommerce Website In 2016

    Start Now To Protect Your Site Before The Next Holiday Crunch

    During the busy holidays, there is always news of a website breach or crash. Despite the millions of dollars they generate for their businesses, websites remain vulnerable to cyberattack, performance...

    • For eBusiness & Channel Strategy Professionals

      Report:It's Only The First Inning Of Omnichannel Retail

      Vision: The Omnichannel Commerce Playbook

      Omnichannel retail is still in its early days. Most eBusiness leaders who are investing in "omnichannel" are typically looking to fulfillment tactics like "endless aisle" in stores and in-store...

      • For eBusiness & Channel Strategy Professionals

        Report:Forrester Research Luxury Goods Forecast, 2015 To 2020 (China)

        ForecastView Spreadsheet

        This forecast sizes spending in online luxury retail by Chinese online consumers. It examines growth in the overall Chinese online luxury retail market, and we also look at growth in seven main...

        • For eBusiness & Channel Strategy Professionals

          Report:The State Of Retailing Online 2016: Key Metrics, Business Objectives, And Mobile

          Benchmarks: The Retail eCommerce Playbook

          The State Of Retailing Online, an annual study by Shop.org and Forrester, profiles online retail merchants. It provides industry observers with an overview of metrics from the past year as well as...

          • Downloads: 112
        • For eBusiness & Channel Strategy Professionals

          Report:Build A Profitable Omnichannel Fulfillment Program

          Processes: The Omnichannel Commerce Playbook

          It's increasingly common for retailers with stores and digital businesses to either already have in place or plan to implement omnichannel fulfillment programs. However, many are unaware of the...

          • Downloads: 57
        • For eBusiness & Channel Strategy Professionals

          Report:The Evolution Of Global eCommerce Markets

          Vision: The eCommerce Globalization Playbook

          Global eCommerce is evolving rapidly. Consumers around the globe are migrating online, with shopping increasingly becoming a key part of the online experience. Countries vary greatly in their...

          • Downloads: 2306
        • For eBusiness & Channel Strategy Professionals

          Report:Forrester Readiness Index: eCommerce, 2015

          ForecastView Spreadsheet

          The Forrester Readiness Index (FRI) for eCommerce assesses 25 variables that give insights into 55 global markets. While there is no universal tool for selecting expansion opportunities, the...

          • Downloads: 4
        • For eBusiness & Channel Strategy Professionals

          Report:Omnichannel Mastery: Optimize In-Store Pickup

          Continuous Improvement: The Omnichannel Commerce Playbook

          Omnichannel fulfillment capabilities — that is, the ability to offer the customer cross-channel visibility and ordering options — have become the standard for leading traditional retailers. Most...

          • Downloads: 383
        • For B2C Marketing Professionals

          Report:Making Content Work For Retail

          Marketers Must Adapt Their Content Marketing Strategies To Three Retailer Archetypes To Drive Results

          To shoppers, visits to a retailer feel like two experiences separated by a common brand. TV ads, in-store promotions and brands' websites speak to shoppers' aspirations. Retail messages — in-store...

          • Downloads: 136
        • For eBusiness & Channel Strategy Professionals

          Report:Brief: US Cross-Channel Retail Forecast, 2015 To 2020

          Mobile Phones Influence Nearly $1 Trillion In Retail Today

          While online retail continues to grow rapidly, digitally-influenced offline retail is also significant and growing. Shoppers often research online in big and small ways across every shopping category...

          • Downloads: 143
        • For eBusiness & Channel Strategy Professionals

          Report:Forrester Research Online Retail Forecast, 2015 To 2020 (Russia And Poland)

          ForecastView Spreadsheet

          Russia is the largest retail market in Europe, with €501 billion in sales in 2014. However, Russia’s economy has undergone a dramatic change over the past year with the decline in world...

          • Downloads: 5
        • For eBusiness & Channel Strategy Professionals

          Report:Forrester Research Online Retail Forecast, 2015 To 2020 (Asia Pacific)

          ForecastView Spreadsheet

          We expect online retail sales in Asia Pacific — Australia, China, India, Japan, and South Korea — to reach $1.4 trillion by 2020, growing at a compound annual growth rate (CAGR) of 14.3%...

          • Downloads: 8
        • For eBusiness & Channel Strategy Professionals

          Report:Why European Retailers Need Click-And-Collect To Thrive

          Facilitating Customer Convenience Through Click-And-Collect

          Delivery options that allow customers to buy goods online and collect them in person (click-and-collect) benefit both customer convenience and retailer logistics efficiencies. This service speaks...

          • Downloads: 95
        • For eBusiness & Channel Strategy Professionals

          Report:Who Does Mobile Commerce Well In The World's Largest eCommerce Market?

          Lessons From The Top Six eCommerce Retailers In China

          Mobile shopping has gained considerable momentum in China, but many retailers are still not ready to deliver good shopping experiences. Many retailers intend to upgrade their mobile commerce sites...

          • Downloads: 111
        • For eBusiness & Channel Strategy Professionals

          Report:Forrester Research Online Retail Forecast, 2015 To 2020 (Western Europe), Q4 2015 Update

          ForecastView Spreadsheet

          The Q4 update to the online retail sales forecast in Western Europe increased online sales growth in 2015 by one percentage point for France and the Netherlands based on stronger retailer sales data....

          • Downloads: 18
        • For eBusiness & Channel Strategy Professionals

          Report:Forrester Research Online Retail Forecast, 2015 To 2020 (US), Q4 2015 Update

          ForecastView Spreadsheet

          In this Q4 update to the online retail sales forecast for the US, Forrester has increased its online sales penetration projections for 2020 by half a percentage point based on sales data. Despite...

          • Downloads: 14
        • For eBusiness & Channel Strategy Professionals

          Report:Mastering The Art Of Omnichannel Retailing

          Executive Overview: The Omnichannel Commerce Playbook

          Offering customers seamless, consistent experiences through omnichannel retail offerings is now table stakes. Today, $1.5 trillion in retail sales is generated by customers who start their shopping...

          • Downloads: 173
        • For Application Development & Delivery Professionals

          Report:Embrace Continuous Improvement To Power Customer Service Operations

          Continuous Improvement: The Contact Centers For Customer Service Playbook

          Companies struggle to deliver reproducible, effective, and personalized customer service that meets customer expectations and doesn't break the bank. Application development and delivery (AD&D)...

          • Downloads: 591
        • For Application Development & Delivery Professionals

          Report:Dynamic Pricing Reshapes Retail — Can You Keep Up?

          Amazon Has Changed The Pricing Game For Retailers

          The retail industry must rethink its approach to pricing. Amazon is making an estimated 3 million price changes daily, as it capitalizes on its vast computing capacity to sense fluctuations in...

          • Downloads: 97
        • For Enterprise Architecture Professionals

          Report:Use Big Data Initiatives To Deliver Digital Business Value

          Part I: Digital Customer Experience

          In what seems like the blink of an eye, our world has become digital. Work schedules, personal preferences, and opinions all live coded in databases. Empowered customers have many options...

          • For Application Development & Delivery Professionals

            Report:Brief: Is Your Mobile App Customer-Ready?

            Understand The Mobile App Usage Of Australian Consumers To Drive Greater Mobile Engagement

            Australians are beginning to expect firms to serve them on their smartphones in their mobile moments, and many Australian firms are making efforts to serve customers in those moments via...

            • Downloads: 53
          • For eBusiness & Channel Strategy Professionals

            Report:US Online Sales Will Prop Up Retail During The Holidays

            ForecastView Document

            Although annual retail sales in the US have been slower than anticipated in 2015, online sales continue to grow and we expect them to increase healthily this holiday season. Forrester expects US...

            • Downloads: 4
          • For eBusiness & Channel Strategy Professionals

            Report:Take Your eCommerce Business Global

            Executive Overview: The eCommerce Globalization Playbook

            eCommerce revenues continue to climb around the globe: The US, Western Europe, and China alone will generate over $1.4 trillion in online sales this year. In fact, 2015 marked the year China...

            • Downloads: 444
          • For eBusiness & Channel Strategy Professionals

            Report:2015 European Retail Segmentation: Mobile Shoppers Double In Just Two Years

            Mobile Optimization Is A Must For European Retailers

            Forrester's global retail segmentation helps eBusiness professionals understand the nuances of shopper behavior across different markets. It enables eBusiness executives to identify critical...

            • Downloads: 111
          • For eBusiness & Channel Strategy Professionals

            Report:Retailers React To Changes In UK Consumer Holiday Shopping

            ForecastView Document

            Retailer sales in November and December drive one-fifth of retail spend in Western Europe. Heavy discounting in the UK, notably as a result of Black-Friday and Cyber Monday promotions, is changing...

            • Downloads: 2