eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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724 results in Reports

  • eCommerce
  • Retail
  • For eBusiness & Channel Strategy Professionals

    Report:Latin America Online Retail Forecast, 2015 To 2020

    Trends In Brazil, Argentina, And Mexico

    With a population of over half a billion and two countries among the world's 15 largest economies, Latin America is firmly on the radar of eBusiness leaders looking to expand their digital offerings....

    • Downloads: 1
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: US Online Retail Forecast: 2015 To 2020

    We expect US online retail to reach $373 billion in 2016. That figure will grow to more than $500 billion by 2020. This brief explores the drivers of online retail sales growth in the US and the...

    • Downloads: 58
  • For eBusiness & Channel Strategy Professionals

    Report:New Online Shopping Traditions Emerge From The 2015 US Holiday Season

    A Technographics® 360 Report: Using Online Community And Social Listening Data

    With the 2015 holiday season safely behind us, eBusiness professionals can start to analyze US consumers' holiday season shopping behaviors. Due to the large sales volumes, consumers' high...

    • Downloads: 12
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Data Web-Influenced Retail Sales Forecast, 2016 To 2021 (EU-7)

    ForecastView Spreadsheet

    Our web-influenced forecast helps retailers understand how consumers research online but buy offline. By 2021, the web will influence 46% of offline sales. Web-influenced sales will grow at a...

    • Downloads: 1
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Key Tech Trends That Serve Up Next-Gen Commerce

    Meeting the ever-changing expectations of today's retail customer is a challenge, and eBusiness pros are forced to regularly ask, "What technologies do I need to care about today?" and "Am I using...

    • Downloads: 105
  • For eBusiness & Channel Strategy Professionals

    Report:10 FAQs On The State Of Online Retail

    What Inquiring eBusiness Executives Are Always Asking About

    This report answers the top questions that Forrester clients ask about the state of online retail. In an FAQ format, we address eBusiness professionals' general sizing, region, and category...

    • Downloads: 96
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Research Online Cross-Border Retail Forecast, 2016 To 2021 (Global)

    ForecastView Spreadsheet

    Cross-border B2C e-commerce will more than double over the next five years to reach $424 billion by 2021. China will drive cross-border growth, and its share of the online cross-border market will...

    • Downloads: 2
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Research Online Cross-Border Retail Forecast, 2016 To 2021 (Europe)

    ForecastView Spreadsheet

    Part of our global online cross-border retail forecast, this forecast details cross-border retail buyers, cross-border retail spend, and the provenance by region of retail goods bought cross-border...

    • For eBusiness & Channel Strategy Professionals

      Report:The State Of The Digital Store

      Landscape: The Digital Store Playbook

      The face of retail continues to change. In-store digital experimentation is well underway, and eBusiness executives have the technical know-how and an increasingly cross-functional view to lead these...

      • Downloads: 1042
    • For eBusiness & Channel Strategy Professionals

      Report:Analyze This: Web Style Analytics Enters The Retail Store

      Performance Management: The Digital Store Playbook

      eBusiness leaders have a lot to offer retail store executives as they embark on injecting digital commerce technology into the physical store. Retail stores have been living in the analytical "dark...

      • Downloads: 782
    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Research Online Retail Forecast, 2015 To 2020 (Latin America)

      ForecastView Spreadsheet

      A challenging macroeconomic environment in the Latin American countries of Argentina, Brazil, and Mexico is directly affecting consumer spending on online retail. We expect the Latin American online...

      • Downloads: 2
    • For eBusiness & Channel Strategy Professionals

      Report:eCommerce Sales Of €9.4 Billion In 2015 Make Russia The Fourth Largest Market In Europe

      ForecastView Document

      eCommerce sales of €9.4 billion in 2015 make Russia the fourth largest and fastest growing eCommerce market in Europe. Despite the turbulence of the Russian economy in 2015, eCommerce growth will...

      • Downloads: 2
    • For eBusiness & Channel Strategy Professionals

      Report:The Five Key Success Factors Of Every eBusiness

      Strategic Plan: The Retail eCommerce Playbook

      Successful organizations are largely driven by the right people, the right organizational structure, and an innovative idea for selling online that often leverages brick-and-mortar stores. In the age...

      • Downloads: 1144
    • For eBusiness & Channel Strategy Professionals

      Report:Five Pitfalls To Avoid When Executing A Retail eCommerce Strategy

      Processes: The Retail eCommerce Playbook

      Retail eCommerce has two decades of experience under its belt, so companies in the early stages of web retail can now follow a fairly established set of best practices. This report provides guidance...

      • Downloads: 1267
    • For eBusiness & Channel Strategy Professionals

      Report:The New Paradigm Of Retail

      Vision: The Retail eCommerce Playbook

      As omnichannel services and agile commerce continue to change the offers retailers provide and the ways consumers buy, the look and feel of retail is changing in lockstep. Even as eCommerce sales...

      • Downloads: 4283
    • For Application Development & Delivery Professionals

      Report:Brief: Enhance The Supply Chain And Logistics To Improve Omnichannel Fulfillment

      Retailers increasingly seek to provide omnichannel fulfillment as a way to improve customer experience. However, many find themselves challenged by the complexity these efforts pose for underlying...

      • Downloads: 83
    • For eBusiness & Channel Strategy Professionals

      Report:20 Startups All Retail eBusiness Executives Should Know In 2016

      Retail eBusiness executives are constantly bombarded with technology companies offering new and differentiated solutions. To answer the question "Which companies in retail are most interesting?" we...

      • Downloads: 245
    • For eBusiness & Channel Strategy Professionals

      Report:The Retail eCommerce Metrics That Matter

      Performance Management: The Retail eCommerce Playbook

      To achieve key business goals — such as increasing retail sales both online and offline — retail eCommerce executives need to ensure that they have the right metrics in place. These metrics should...

      • Downloads: 1621
    • For eBusiness & Channel Strategy Professionals

      Report:The Best Of Digital Store Experiences

      Leading Digital Store Initiatives Apply Customer Experience Principles

      Digital store experiences aren't living up to their potential. While new technologies hold the promise of transforming the experience for the customer and the associate, many first-generation digital...

      • Downloads: 273
    • For eBusiness & Channel Strategy Professionals

      Report:Brief: It's Time To Bet On Midmarket Commerce Tech

      The MarketLive, Shopatron, And Fiverun Acquisitions Underscore The Growing Consolidation In Midmarket Commerce Technology

      In November of 2015 and January of 2016, Vista Equity Partners acquired Shopatron, MarketLive, and Fiverun, and merged these organizations into a single entity called Kibo. This merger highlights the...

      • Downloads: 62
    • For eBusiness & Channel Strategy Professionals

      Report:Asia Pacific Online Retail Forecast, 2015 To 2020

      Trends In China, Japan, South Korea, India, And Australia

      Asia Pacific contains both the largest and the fastest growing eCommerce markets (China and India, respectively) that Forrester forecasts across the globe. Our forecast outlines the magnitude of the...

      • Downloads: 172
    • For eBusiness & Channel Strategy Professionals

      Report:2016 Commerce Technology Investment Trends: Omnichannel

      For the majority of retailers, the phenomenal growth in online revenues, mobile adoption, omnichannel shopping, and online profitability are translating into strong business cases for significant and...

      • Downloads: 233
    • For Security & Risk Professionals

      Report:Seven Steps To Protect Your eCommerce Website In 2016

      Start Now To Protect Your Site Before The Next Holiday Crunch

      During the busy holidays, there is always news of a website breach or crash. Despite the millions of dollars they generate for their businesses, websites remain vulnerable to cyberattack, performance...

      • Downloads: 119
    • For eBusiness & Channel Strategy Professionals

      Report:It's Only The First Inning Of Omnichannel Retail

      Vision: The Omnichannel Commerce Playbook

      Omnichannel retail is still in its early days. Most eBusiness leaders who are investing in "omnichannel" are typically looking to fulfillment tactics like "endless aisle" in stores and in-store...

      • Downloads: 254
    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Research Luxury Goods Forecast, 2015 To 2020 (China)

      ForecastView Spreadsheet

      This forecast sizes spending in online luxury retail by Chinese online consumers. It examines growth in the overall Chinese online luxury retail market, and we also look at growth in seven main...

      • Downloads: 3