eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

Refine your results

Role

Industry

Topics

Market Imperatives

Region

Vendor

Analyst

13 results in Reports

  • eCommerce
  • Consumer Technographics
  • Past 6 months
  • For Customer Insights Professionals

    Report:Exploring The Drivers, Attitudes, And Behaviors Behind The 2014 US Holiday Shopping Season

    A Technographics 360 Report: Using Online Community And Social Listening Data

    The holiday season continues to be lucrative for all retailers, and early planning will help them get ahead of the competition. With the 2014 US holiday season now behind us, we can see that...

    • Downloads: 2
  • For eBusiness & Channel Strategy Professionals

    Report:How US Online Consumers Research And Buy Credit Cards

    Online Capabilities Are Crucial To The Purchase Journey

    Credit cards remain the top selling financial product in the US, even though sales are significantly lower than before the financial crisis. Prospects shopping for a new credit card have clear goals...

    • Downloads: 6
  • For eBusiness & Channel Strategy Professionals

    Report:How US Online Consumers Research And Buy Mortgages

    Homebuyers And Refinancers Have Complex Purchase Journeys

    The mortgage purchase journey is complex, with customers using a mix of digital and human touchpoints to research and then buy mortgages. The journey differs depending on whether the customer is...

    • Downloads: 81
  • For Customer Experience Professionals

    Report:The Unified Digital Customer Experience Imperative In India

    Complex Customer Engagement Mandates Unifying Digital Experiences

    India boasts a growing digitally active population. Booming device usage means that digital users are increasingly adopting a multiscreen approach, often leveraging multiple devices to accomplish a...

    • Downloads: 44
  • For eBusiness & Channel Strategy Professionals

    Report:Europeans Are Ready For Usage-Based Car Insurance

    Digital Executives Must Drive Adoption With Marketing And Education

    Telematics looks set to transform car insurance as smart wireless devices, smartphones, and smart cars converge to create what should be a smart insurance choice for safe drivers and their insurers:...

    • Downloads: 36
  • For Marketing Leadership Professionals

    Report:The State Of Consumers And Technology: Benchmark 2014, US

    North American Consumer Technographics®

    This report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's North American Technographics surveys and our ForecastView data. Our data...

    • Downloads: 109
  • For Application Development & Delivery Professionals

    Report:Trends 2015: The Future Of Customer Service

    Vision: The Contact Centers For Customer Service Playbook

    In the age of the customer, executives don't decide how customer-centric their companies are — customers do. Changes such as the explosion of digital communications, mobility, and insights...

    • Downloads: 3238
  • For eBusiness & Channel Strategy Professionals

    Report:The Chinese Retail Market Landscape In 2014

    Traditional Retailers Must Embrace Disruption

    The restructuring and slowing down of the Chinese economy is changing the country's retail industry. In 2014, the growth rate of China's top 100 retail chains has continued to decline and is now at...

    • Downloads: 95
  • For eBusiness & Channel Strategy Professionals

    Report:Polishing Up Your Products — Why PIM Really Matters

    Telling A Consistent And Engaging Product Story Is Imperative

    For decades, product data has been the lifeblood of many large enterprises. Now, in the age of the customer, eBusiness leaders and marketers are critically reliant not only on their product data, but...

    • Downloads: 148
  • For eBusiness & Channel Strategy Professionals

    Report:Why Shoppers Buy At General Retailers In France And The UK

    European Consumer Technographics®: Uncovering The Drivers Of Repeat Online And Offline Purchase

    Consumers are more empowered today than ever before to choose where and when they shop. Forrester sought to develop an understanding of how and why consumers choose a retailer and what they expect...

    • Downloads: 17
  • For eBusiness & Channel Strategy Professionals

    Report:It's Time To Rejuvenate Online Transactional Experiences With Responsive Web Design

    eBusiness teams are doubling down on rebuilding their legacy desktop site experiences to be responsive across all web-enabled touchpoints, but it's a huge undertaking and few organizations have the...

    • Downloads: 288
  • For eBusiness & Channel Strategy Professionals

    Report:The Six Key Elements Of Proactive Chat

    Evolve Proactive Chat To Proactive Engagement

    Online consumers demand effortless engagement, which often means live help for pre- or post-purchase questions. eBusiness leaders increasingly deploy proactive chat to deliver effortless engagement...

    • Downloads: 249
  • For eBusiness & Channel Strategy Professionals

    Report:Make The Right Digital Decisions To Drive Canadian Usage-Based Insurance Sales

    Rate Reform Creates Powerful Incentive For Effective Digital Sales

    Canada and the US may share a border and consumer attitudes about usage-based insurance, but they don't share a common approach to the digital strategies for promoting these insurance options. With...

    • Downloads: 108