eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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13 results in Reports

  • eCommerce
  • Consumer Technographics
  • Past 6 months
  • For Customer Experience Professionals

    Report:The China Customer Experience Index, 2015

    A Benchmark Of How Well Brands In China Use The Customer Experience To Create And Sustain Customer Loyalty

    For the first time, Forrester has applied the new Customer Experience Index (CX Index™) methodology to appraise how well companies in China are delivering customer experiences that create and...

    • For eBusiness & Channel Strategy Professionals

      Report:How Spanish Banking Customers Use Different Channels, 2015

      Weave Digital And Human Touchpoints Together To Deliver A New Generation Of Digital Banking

      Banking channel use in Spain is changing as customers increasingly use online and mobile banking to manage their financial lives. Although digital banking use is increasing, human contact remains...

      • Downloads: 73
    • For Customer Insights Professionals

      Report:Mobile's Role In The Path To Purchase Across Product Categories And Age Groups

      A Technographics® 360 Report: Using Behavioral Tracking, Survey, And Online Community Data

      Smartphones and tablets have changed the way some consumers buy. They embark on the path to purchase — they discover, explore, buy, use, ask, and engage — using a multitude of...

      • Downloads: 81
    • For Customer Insights Professionals

      Report:The Value Of Company Values

      A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

      Today, consumers have more information and connections in the palm of their hand — and they have more brand options to choose from in an increasingly crowded marketplace. In this new...

      • Downloads: 27
    • For Customer Insights Professionals

      Report:Mobile And The Travel Experience

      A Technographics® 360 Report: Using Survey, Qualitative, And Behavioral Data

      Traveling is synonymous with being mobile — and we mean that in every sense of the term. Smartphones and tablets have disrupted the travel life cycle to the point where consumers reach for...

      • Downloads: 39
    • For Application Development & Delivery Professionals

      Report:Brief: How Financial Services Firms Use Video To Transform Customer Experiences

      Online Video And Chat Prove Increasingly Important

      In the age of the customer, trust and transparency are critical for banks, investment management firms, and insurance providers. With the growth of online and mobile banking, online video and video...

      • Downloads: 223
    • For eBusiness & Channel Strategy Professionals

      Report:How French Banking Customers Use Different Channels, 2015

      Weave Digital And Human Touchpoints Together To Build A New Generation Of Digital Banking

      Banking channel use is changing in France as customers increasingly use digital touchpoints like online and mobile banking to manage their financial lives. Digital touchpoints are gradually replacing...

      • Downloads: 138
    • For eBusiness & Channel Strategy Professionals

      Report:The Business Case For mPOS Is Associate Enablement

      Mobile Point Of Service Is Marked By Rising Interest But Misunderstood ROI

      Mobile point of service (mPOS) has seen a rapid increase in interest from eBusiness and retail leaders over the past few years; however, the return on investment (ROI) has been elusive. Deployment...

      • Downloads: 151
    • For B2C Marketing Professionals

      Report:Why US Investors Behave The Way They Do

      Segmenting US Investors, 2015

      This report, originally written for eBusiness and channel strategy professionals, includes content relevant to your role. Here's why: US investors comprise half of all online US adults — a vast...

      • Downloads: 101
    • For B2C Marketing Professionals

      Report:UK's Multichannel Consumers Demand Customer Life-Cycle Marketing

      Discover The Touchpoints UK Consumers Turn To For Discovery, Exploration, Purchase, Inquiries, And Engagement

      Consumers have come to rely on a plethora of channels, devices and touchpoints to guide them through their purchase decisions. This path to purchase has broken free from the linear conception of the...

      • Downloads: 124
    • For eBusiness & Channel Strategy Professionals

      Report:What Different Investor Segments Really Want

      Understanding US Investor Segments Through The Media They Consume

      Forrester segments investors based on two dimensions: investable assets and self-directedness. The combination yields nine discrete investor segments. Among other distinct characteristics, the...

      • Downloads: 163
    • For eBusiness & Channel Strategy Professionals

      Report:Trends 2015: European Digital Insurance

      eBusiness Executives Must Drive Digital Business Transformation

      After a number of lean years, European insurers are eager to return to growth in 2015. But with economic growth in Europe still subdued, this aim can only be achieved by winning new customer segments...

      • Downloads: 359
    • For eBusiness & Channel Strategy Professionals

      Report:Segmenting US Investors, 2015

      Forrester's Segmentation Combines Self-Directedness And Investable Assets

      The new power of consumers means that a focus on the customer now matters more than any other strategic imperative. Customer segmentation allows firms to systematically understand and serve their...

      • Downloads: 203