eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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12 results in Reports

  • eCommerce
  • Consumer Technographics
  • Past 6 months
  • For B2C Marketing Professionals

    Report:The French Shopper Journey: Use The Customer Life Cycle To Anticipate What Customers Will Do Next

    The Customer Life Cycle Helps B2C Marketers Prioritize Channels And Touchpoints At Each Phase Of Your Customers' Path To Purchase

    B2C marketers must plan beyond the marketing funnel to support consumers across their entire life cycle. This report takes a closer look at French consumers' path to purchase, highlighting their use...

    • For B2C Marketing Professionals

      Report:The State Of Consumers And Technology: Benchmark 2015, Canada

      North American Consumer Technographics®

      This report is an overview of Canadian consumers' behaviors and technology attitudes by age group, based on Forrester's North American Consumer Technographics surveys and our ForecastView data....

      • Downloads: 12
    • For eBusiness & Channel Strategy Professionals

      Report:Why European Retailers Need Click-And-Collect To Thrive

      Facilitating Customer Convenience Through Click-And-Collect

      Delivery options that allow customers to buy goods online and collect them in person (click-and-collect) benefit both customer convenience and retailer logistics efficiencies. This service speaks...

      • Downloads: 95
    • For eBusiness & Channel Strategy Professionals

      Report:The State Of Digital Money Management, 2015

      Landscape: The Digital Money Management Playbook

      Digital money management promises to give millions of people the budgeting tips, financial guidance, and advice that so many sorely need. Small businesses, too, can gain insights into their cash flow...

      • Downloads: 213
    • For eBusiness & Channel Strategy Professionals

      Report:How UK Banking Customers Use Different Channels, 2015

      Weave Digital And Human Touchpoints Together To Deliver A New Generation Of Digital Banking

      Banking channel use in the UK is changing as customers increasingly use online and mobile banking to manage their financial lives. Yet human contact remains a key element of the relationship that...

      • Downloads: 110
    • For Application Development & Delivery Professionals

      Report:Brief: Is Your Mobile App Customer-Ready?

      Understand The Mobile App Usage Of Australian Consumers To Drive Greater Mobile Engagement

      Australians are beginning to expect firms to serve them on their smartphones in their mobile moments, and many Australian firms are making efforts to serve customers in those moments via...

      • Downloads: 52
    • For eBusiness & Channel Strategy Professionals

      Report:How Italian Banking Customers Use Different Channels, 2015

      Weave Digital And Human Touchpoints Together To Deliver A New Generation Of Digital Banking

      Banking channel use in Italy is changing as customers increasingly use online and mobile banking to manage their finances. Yet human contact remains a key element of the relationship many customers...

      • Downloads: 74
    • For eBusiness & Channel Strategy Professionals

      Report:How US Consumers Research And Buy Checking Accounts

      Branches Still Dominate The Purchase Journey Because The Digital Experience Is Too Hard

      Checking accounts are one of the top-selling financial products in the US, second only to credit cards. But more importantly, checking accounts are central to a customer's relationship with their...

      • Downloads: 137
    • For eBusiness & Channel Strategy Professionals

      Report:2015 European Retail Segmentation: Mobile Shoppers Double In Just Two Years

      Mobile Optimization Is A Must For European Retailers

      Forrester's global retail segmentation helps eBusiness professionals understand the nuances of shopper behavior across different markets. It enables eBusiness executives to identify critical...

      • Downloads: 110
    • For Customer Experience Professionals

      Report:Utility And Emotion Drive Amazon's Global Appeal

      A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

      Whether you're a retailer or not, you're competing with Amazon. The company's approach to customer service and fulfillment is powering impressive growth across the globe and raising consumer...

      • Downloads: 39
    • For Customer Experience Professionals

      Report:The India Customer Experience Index, 2015

      A Benchmark Of How Well Brands In India Use The Customer Experience To Create And Sustain Customer Loyalty

      For the first time, Forrester has applied the Customer Experience Index (CX Index™) methodology to appraise how well companies in India are delivering customer experiences that create and...

      • Downloads: 93
    • For Customer Experience Professionals

      Report:The China Customer Experience Index, 2015

      A Benchmark Of How Well Brands In China Use The Customer Experience To Create And Sustain Customer Loyalty

      For the first time, Forrester has applied the new Customer Experience Index (CX Index™) methodology to appraise how well companies in China are delivering customer experiences that create and...

      • Downloads: 153