eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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20 results in Reports

  • eCommerce
  • Consumer Technographics
  • Reineke Reitsma
  • Retail
  • For B2C Marketing Professionals

    Report:Customer Life-Cycle Industry Overview: Over-The-Counter Health Products

    A Consumer Technographics® Report

    When it comes to buying health-related products, consumers take extra care to learn about the item. Although over-the-counter health products aren't generally high investments on the basis of price,...

    • Downloads: 73
  • For B2C Marketing Professionals

    Report:The European eCommerce Landscape

    A European Consumer Technographics® Report

    The Internet plays an important role in European consumers' retail habits, and its influence will only grow. Our data shows that just over two-thirds of European online consumers shop online,...

    • Downloads: 106
  • For B2C Marketing Professionals

    Report:Customer Life-Cycle Industry Overview: Clothing, Footwear, And Accessories

    A Consumer Technographics® Report

    Window shopping can be trendy, but "screen shopping" might be next season's newest fashion. With the proliferation of online garment retailers, fashion labels' aggressive digital campaigns, and...

    • Downloads: 72
  • For B2C Marketing Professionals

    Report:Profiling Chinese Luxury Goods Buyers

    A Technographics® Data Essentials Document

    Luxury goods are very popular in China; they are bought by men and women of all ages and across all income levels. Compared with non-luxury goods buyers, Chinese luxury goods buyers tend to have...

    • Downloads: 52
  • For B2C Marketing Professionals

    Report:Understanding China: The Opportunities And Challenges

    A Technographics® Document

    For many companies, China offers both an opportunity and a threat. Its size, its history, its political situation, and the attitudes of its consumers present a series of challenges for companies...

    • Downloads: 128
  • For Customer Experience Professionals

    Report:A Market Researcher's Introduction To The Future Of Online Customer Experience

    The types of devices people use to connect to the Web are proliferating. Portable devices are rapidly getting more powerful, and as a result, the tradeoff between mobility and capability is...

    • Downloads: 1086
  • For eBusiness & Channel Strategy Professionals

    Report:Technographics® Insight: Hispanic Youth Are Active Online Shoppers

    Hispanic Technographics® Youth Online Survey, Q2 2009 (US)

    This highlight deck summarizes the key findings related to shopping and spending from Forrester's Hispanic Technographics Youth Online Survey, Q2 2009.

    • Downloads: 10
  • For eBusiness & Channel Strategy Professionals

    Report:How The Net Is Influencing European Offline Sales

    For the past decade or so, an increasing number of European consumers have been relying on the Internet to provide them with information on products and services. Today, more than half of the...

    • Downloads: 158
  • For eBusiness & Channel Strategy Professionals

    Report:Online Shopping In Poland: How To Turn "Lookers" Into "Buyers"

    The eCommerce market in Poland is full of potential. It's growing faster than Western European markets and is overtaking Southern European countries such as Spain and Italy. Polish consumers are...

    • Downloads: 435
  • For eBusiness & Channel Strategy Professionals

    Report:European Multichannel Consumers Are High-Value Shoppers

    Europeans are shopping via three main channels: stores, the Internet, and other remote channels, such as mail, phone, and catalogs. In recent years, the Internet channel has been gaining in...

    • Downloads: 177
  • For eBusiness & Channel Strategy Professionals

    Report:Technographics® Insight: European Online Shoppers Love Loyalty Cards

    This Technographics Insight reviews the loyalty programs Europeans are using and the reasons for participating in such programs.

    • Downloads: 5
  • For B2C Marketing Professionals

    Report:Technographics® Insight: The Impact Of Security Perceptions On Online Shopping In Europe

    A look at European Net users' online security perceptions and how this impacts their online shopping behavior.

    • Downloads: 2
  • For eBusiness & Channel Strategy Professionals

    Report:Technographics® Insight: European Online Grocery Shopping

    Online grocery shopping struggles to reach a broader audience, with only 3% of online consumers buying groceries online in 2007 compared to 2% in 2002. The UK leads in uptake and represents 56% of...

    • For B2C Marketing Professionals

      Report:Don't Neglect Technology's Late Adopters

      European Sidelined Citizens Are A Valuable Target Group

      Sidelined Citizens is Forrester's term for late adopters; they are also often referred to as laggards. They are low-income technology pessimists who adopt technology after everybody else. But...

      • Downloads: 226
    • For eBusiness & Channel Strategy Professionals

      Report:European Online Shopping Landscape 2007

      Online shopping uptake slows down in Europe, Sweden and the Netherlands show the largest increase in online shopping in the past year. However, the majority of European shoppers live in Germany or...

      • Downloads: 1
    • For B2C Marketing Professionals

      Report:Profiling European Internet Avoiders

      About 12 million consumers in Europe¿s five key geographies have access to the Internet but never use it. Most of these Internet avoiders live in Southern Europe, but even 2 million British consumers...

      • Downloads: 2
    • For B2C Marketing Professionals

      Report:Security Concerns Impact European Online Behavior

      Experience Continues To Be The Key To Reducing Security Concerns

      Online Europeans continue to be concerned about their safety, security, and privacy online whether they purchase products, participate in online promotions, or disclose their personal information....

      • Downloads: 123
    • For eBusiness & Channel Strategy Professionals

      Report:Global Online Shopping Patterns

      Take a quick look at the online shopping behaviors in Asia, Europe, and the US. Discover which countries are the most active in online shopping, and which products are the most popular.

      • Downloads: 5
    • For B2C Marketing Professionals

      Report:Men, Women, And The Internet

      What European Women Do Online, And How This Differs From What Men Do

      The number of European women using the Internet regularly has jumped from 51 million to 71 million in the past four years. However, women are still less likely than men to be online, and those who...

      • Downloads: 236
    • For eBusiness & Channel Strategy Professionals

      Report:European Retailers Still Need To Offer Multiple Online Payment Methods

      In 2006, 56% of European Net users regularly shopped online but not all of them made their payments online. European online shoppers continue to use a mix of online and offline payment methods to buy...

      • Downloads: 317