eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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11 results in Reports

  • eCommerce
  • Client Choice
  • For B2C Marketing Professionals

    Report:Western European Mobile Forecast, 2009 To 2014

    Mobile Internet Adoption Will Grow To 39% Of Mobile Users By 2014

    As mobile phones are now ubiquitous across Western Europe, the industry's attention has turned to the mobile Internet arena. Despite the recession, mobile Internet adoption will continue to grow...

    • Downloads: 2178
  • For Customer Experience Professionals

    Report:How To Get The Most From Design Personas

    It's All About Process, Buy-In, And Solid Personas

    Spending for personas continues to increase, but companies don't use them regularly. Our research uncovered three drivers of persona success: a design process that explicitly incorporates personas,...

    • Downloads: 1210
  • For B2C Marketing Professionals

    Report:The Revival Of Consumer Virtual Worlds

    Virtual Worlds Emerge From Their Initial Boom/Bust Cycle

    The two years since virtual worlds went "mainstream" have been a roller-coaster ride for all involved; for every success like World of Warcraft, there have been negative developments such as the...

    • Downloads: 650
  • For B2B Marketing Professionals

    Report:Industry Essential: The US Retail Banking Market

    At the end of 2007, Federal Deposit Insurance Corporation (FDIC)-insured banks in the US held nearly $6.9 trillion in deposits, supported more than 73,000 branches, and employed 1.8 million people....

    • Downloads: 1742
  • For CMO Professionals

    Report:B2B CMO Investment Priorities For 2008

    As US Economic Slowdown Looms, Top Execs Focus On Web Marketing

    B2B marketing execs place Web marketing, customer data quality improvements, and technology investment high on their list of spending and resource allocation plans for 2008. Forrester agrees that...

    • Downloads: 728
  • For eBusiness & Channel Strategy Professionals

    Report:Why Consumers Like Alternative Payment Methods When Shopping Online

    Seventy-four percent of online shoppers who have seen or heard of alternative online payment services report having used methods like PayPal, Bill Me Later, or Google Checkout during recent Web...

    • Downloads: 1305
  • For Customer Experience Professionals

    Report:Best And Worst Of Brand Building Web Sites, 2007: Luxury Accessories

    Forrester Applies Its Web Site Brand Review Methodology To The Sites Of Five Top Luxury Accessory Brands

    The luxury accessories industry features some of the most recognized brand names in the world, like Chanel, Gucci, Louis Vuitton, Rolex, and Tiffany & Co. But how good is the brand experience offered...

    • Downloads: 756
  • For CIO Professionals

    Report:Social Computing Moves Into Recruitment

    Human capital management (HCM) professionals are faced with a shrinking labor pool, lower unemployment rates, vacant jobs orders that require increasingly specialized and sought-after skills, and an...

    • Downloads: 787
  • For Customer Experience Professionals

    Report:Improve Mobile Site Usability By Addressing Device And Browser Variability

    Experience on the mobile Web is poor. That's no surprise given the confusing landscape of technologies, devices, and browsers that mobile site designers need to support. Every year hundreds of...

    • Downloads: 385
  • For B2B Marketing Professionals

    Report:B2B Marketers Dip A Toe Into Emerging Tactics

    Further Adoption Hinges On Evidence Of Customer Use And Peer Success

    Business-to-business (B2B) marketers are using interactive tactics to chart new, unfamiliar waters. They are beginning to see how interactive marketing lets them target buyers more precisely, measure...

    • Downloads: 297
  • For B2B Marketing Professionals

    Report:Why B2B Sales Teams Need Marketing Portals

    Dashboards, Team Collaboration, And Content Libraries Boost Sales Productivity

    Today's sales portals fall short of their potential. They amount to little more than a collection of disconnected dashboards and hyperlinks that sales reps must jump between to see a complete picture...

    • Downloads: 617