eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

Refine your results





Market Imperatives




280 results in Reports

  • eCommerce
  • Past 12 months
  • For eBusiness & Channel Strategy Professionals

    Report:Ten Must-Have Features For Secure Client Sites Of Investment Firms

    Best Practices From The Authenticated Websites Of Leading US Wealth And Asset Management Firms

    Getting the secure client site right is crucial to the success of investment firms today: Web access on a personal computer is overwhelmingly the touchpoint of choice for US investors who want to see...

    • For eBusiness & Channel Strategy Professionals

      Report:European Cross-Channel Retail Sales Forecast, 2015 To 2020

      Don't Underestimate Your Digital Touchpoints' Offline Influence

      Forrester forecasts that over half of all retail sales in Europe will be impacted by the Web by 2020. These web-impacted sales include both online sales (including mobile and tablet sales) and...

      • Downloads: 390
    • For eBusiness & Channel Strategy Professionals

      Report:Paving The Path To Omnichannel Fulfillment

      Road Map: The Retail Omnichannel Playbook

      Omnichannel fulfillment programs have topped eBusiness priority lists for a number of years. And while there is no doubt that retailers understand the omnichannel mandate, many are unsure of where to...

      • Downloads: 66
    • For eBusiness & Channel Strategy Professionals

      Report:Make The Business Case For Mobile Insurance

      Business Case: The Mobile Insurance Strategy Playbook

      Mobile insurance is growing up. Not that long ago, building a mobile application was cheap, and business units were casually experimenting with mobile — and granted the budget largesse to do...

      • Downloads: 356
    • For eBusiness & Channel Strategy Professionals

      Report:Cross-Border eCommerce: The Opportunity For US Online Retailers

      International Shipping Solutions Provide A Low-Cost Way To Reach Global Online Shoppers

      eCommerce growth rates in many regions of the globe are outpacing eCommerce growth in the US. As a result, eBusiness executives at US online retailers are considering new ways to expand globally....

      • Downloads: 59
    • For B2C Marketing Professionals

      Report:German Consumers' Fragmented Path To Purchase

      Use Customer Life Cycle Marketing To Reach German Customers Throughout Their Path To Purchase

      Shoppers everywhere are following different paths to purchase now than they did ten years ago. With an abundance of information available at their fingertips, they search, assess, and compare...

      • Downloads: 38
    • For Infrastructure & Operations Professionals

      Report:Augmented And Virtual Reality Should Be Part Of The Innovator's Toolkit

      Use Forrester's Evaluation Matrix To Choose The Right Augmented Reality Or Virtual Reality Device For Your Task

      Infrastructure and operations (I&O) leaders look to inject technology innovations into business processes, be they operational workforce workflows or customer experiences. But the landscape of...

      • Downloads: 76
    • For eBusiness & Channel Strategy Professionals

      Report:Brief: Going, Going, Gone — eBay Auctions Off eBay Enterprise

      What The Sale Of eBay's Enterprise Unit Means For eBusiness Leaders

      Since January 2015, when eBay announced it would divest its eBay Enterprise division, the firm has been on a roadshow with potential buyers. Yesterday, eBay announced that it had entered into an...

      • Downloads: 52
    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Research Online Retail Forecast, 2015 To 2020 (Western Europe)

      ForecastView Spreadsheet

      Our update to the online retail sales forecast in Western Europe found stronger online growth in Italy, Spain, and the Netherlands compared with our previous forecast update. The UK will see the...

      • Downloads: 1
    • For eBusiness & Channel Strategy Professionals

      Report:2015 Global Mobile Banking Functionality Benchmark

      Benchmarks: The Mobile Banking Strategy Playbook

      Over the past five years, mobile banking has gone from little more than an extension of online banking to what one digital banking executive calls "the most important part of my job." eBusiness and...

      • Downloads: 175
    • For eBusiness & Channel Strategy Professionals

      Report:Online Retailers: Focus On Serving Your Customers In Their Mobile Moments

      You Have Many Opportunities To Drive Sales And Customer Loyalty

      For the past 20 years, online retailers have been steadily taking market share away from traditional retailers. Initially, they used price arbitrage, but more recently have shifted focus to...

      • Downloads: 127
    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Research Online Retail Forecast, 2015 To 2020 (US)

      ForecastView Spreadsheet

      We expect US eCommerce to enjoy a double-digit year-over-year growth rate heading into 2015. While online buyer growth approaches maturation, the continual shift in wallet share will drive the...

      • Downloads: 7
    • For Application Development & Delivery Professionals

      Report:Market Overview: Chat Solutions For Customer Service

      Twenty-One Solutions For Delivering Differentiated Experiences

      Customers demand superior service and support as the price for their ongoing loyalty and patronage, and they are increasingly leveraging the chat channel for customer service. The chat vendor...

      • Downloads: 954
    • For eBusiness & Channel Strategy Professionals

      Report:Brief: Three Process Hacks To Speed Digital Delivery

      Implement Tactical Changes To Accelerate Customer-Centric Innovation In Your Firm

      For most firms, digital transformation is a major undertaking, and one that even the savviest of eBusiness professionals can't scope, design, and deliver in one big bang. The cultural and...

      • Downloads: 100
    • For eBusiness & Channel Strategy Professionals

      Report:Brief: Oracle Commerce Gets The Cloud Treatment

      Part New, Part Old — Oracle's Commerce Cloud Represents A Credible New Platform Option For SaaS-Oriented eBusiness Teams

      For the past two years, Oracle has committed substantial R&D resources to developing a new software-as-a-service (SaaS) version of its popular on-premises commerce product. As of March 2015, the new...

      • Downloads: 97
    • For eBusiness & Channel Strategy Professionals

      Report:Recruit And Retain Top Digital Talent

      Digital skills are in massive demand. eBusiness professionals in end user firms like retailers and banks are struggling to recruit and retain the brightest digital talent. The lure of startups,...

      • Downloads: 196
    • For eBusiness & Channel Strategy Professionals

      Report:Retail eCommerce In Canada 2015

      A Look At Canadian Online Retailers' Key Metrics, Initiatives, And Marketing Tactics

      Forrester partnered with Retail Council Of Canada to conduct a survey of Canadian retailers regarding their eCommerce businesses and key initiatives for the year. The survey incorporated insights...

      • Downloads: 90
    • For Enterprise Architecture Professionals

      Report:Elevate Digital Disruption Like China's Leading Innovators

      Three Lessons From Chinese Internet Companies

      "Internet companies" is a unique term used in China to refer to digital enterprises. These firms were born digital, and they are disrupting traditional companies in every major vertical. Traditional...

      • Downloads: 52
    • For eBusiness & Channel Strategy Professionals

      Report:The Forrester Wave™: B2B Commerce Suites, Q2 2015

      The Eight Vendors With A Focused Strategy And Mature Solution For B2B Commerce

      In Forrester's 88-criteria evaluation of B2B commerce suite vendors, we identified the eight most significant providers in the category — CloudCraze, eBay Enterprise (Magento), hybris (an SAP...

      • Downloads: 230
    • For eBusiness & Channel Strategy Professionals

      Report:Build A World-Class B2B eCommerce Business

      Executive Overview: The B2B eCommerce Playbook

      Although some eBusiness and channel strategy professionals are very mature in their understanding and execution of business-to-business (B2B) eCommerce, most organizations are still in the early...

      • Downloads: 1161
    • For eBusiness & Channel Strategy Professionals

      Report:Brief: Turn Pain Into Profits Through Omnichannel Returns

      Omnichannel returns, which allow customers to return online orders to a physical store, are a standard offering for most leading multichannel retailers. But even with this customer-centric capability...

      • Downloads: 87
    • For eBusiness & Channel Strategy Professionals

      Report:The Case For Channel-Shifting Offline Customers Online

      Business Case: The B2B eCommerce Playbook For 2015

      Business-to-business (B2B) companies know they can generate revenue and save money by migrating their offline customers online. The question is, how much and under what circumstances? Forrester...

      • Downloads: 933
    • For Enterprise Architecture Professionals

      Report:TechRadar™: Integration Technologies, Q2 2015

      The Range Of Integration Technologies Is Diversifying

      Integration technologies are a middleware category of products to develop, maintain, and execute interfaces between applications and databases. The integration domain is a renewed hot topic for...

      • Downloads: 268
    • For eBusiness & Channel Strategy Professionals

      Report:Brief: Western European Online Cross-Border Retail Sales Forecast, 2013 To 2018

      European Online Cross-Border Sales Will Reach €40 Billion By 2018

      Cross-border online sales are on the rise in Europe, with Forrester forecasting that they will grow by a compound annual growth rate (CAGR) of 11% over the next five years. Cross-border sales...

      • Downloads: 62
    • For eBusiness & Channel Strategy Professionals

      Report:Your Customers Will Not Download Your App

      Develop A Strategy To Borrow Mobile Moments And Engage Your Customers Effectively — Where They Already Are

      Few eBusiness professionals will see the majority of their customers download their app, nor will they own enough mobile moments to win, serve, and retain their customers effectively. Most apps...

      • Downloads: 305