eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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248 results in Reports

  • eCommerce
  • Past 12 months
  • For eBusiness & Channel Strategy Professionals

    Report:Disrupting Finance: Social Insurance

    Peer-To-Peer Insurance Platforms Will Struggle To Drive Adoption

    Social insurance enables people in need of insurance to connect and pool their money and risks. Startups like Friendsurance, Guevara, and TongJuBao facilitate this and aim to offer coverage that is...

    • For eBusiness & Channel Strategy Professionals

      Report:It's Only The First Inning Of Omnichannel Retail

      Vision: The Omnichannel Commerce Playbook

      Omnichannel retail is still in its early days. Most eBusiness leaders who are investing in "omnichannel" are typically looking to fulfillment tactics like "endless aisle" in stores and in-store...

      • For eBusiness & Channel Strategy Professionals

        Report:Forrester Research Luxury Goods Forecast, 2015 To 2020 (China)

        ForecastView Spreadsheet

        This forecast sizes spending in online luxury retail by Chinese online consumers. It examines growth in the overall Chinese online luxury retail market, and we also look at growth in seven main...

        • For CIO Professionals

          Report:Redefine IBM's Role In Your BT Strategy

          IBM Is A Great BT Partner If You Have Complexity Of Systems Or Complexity Of Tech Requirements

          IBM is a major player in the enterprise technology landscape. Like most large tech vendors, it is navigating the transition from information technology (IT) that underpins business operations to...

          • Downloads: 56
        • For B2C Marketing Professionals

          Report:The French Shopper Journey: Use The Customer Life Cycle To Anticipate What Customers Will Do Next

          The Customer Life Cycle Helps B2C Marketers Prioritize Channels And Touchpoints At Each Phase Of Your Customers' Path To Purchase

          B2C marketers must plan beyond the marketing funnel to support consumers across their entire life cycle. This report takes a closer look at French consumers' path to purchase, highlighting their use...

          • Downloads: 27
        • For eBusiness & Channel Strategy Professionals

          Report:How To Make New Payment Systems Successful

          The Three Hurdles All New Retail Payment Systems Have To Overcome

          Payment innovation is a notoriously difficult area to succeed in. The vast majority of new payment systems fail. With a bewildering array of payment systems clamoring for attention and disruptive...

          • Downloads: 50
        • For eBusiness & Channel Strategy Professionals

          Report:The State Of Retailing Online 2016: Key Metrics, Business Objectives, And Mobile

          Benchmarks: The Retail eCommerce Playbook

          The State Of Retailing Online, an annual study by Shop.org and Forrester, profiles online retail merchants. It provides industry observers with an overview of metrics from the past year as well as...

          • Downloads: 112
        • For eBusiness & Channel Strategy Professionals

          Report:Build A Profitable Omnichannel Fulfillment Program

          Processes: The Omnichannel Commerce Playbook

          It's increasingly common for retailers with stores and digital businesses to either already have in place or plan to implement omnichannel fulfillment programs. However, many are unaware of the...

          • Downloads: 57
        • For eBusiness & Channel Strategy Professionals

          Report:The Evolution Of Global eCommerce Markets

          Vision: The eCommerce Globalization Playbook

          Global eCommerce is evolving rapidly. Consumers around the globe are migrating online, with shopping increasingly becoming a key part of the online experience. Countries vary greatly in their...

          • Downloads: 2306
        • For eBusiness & Channel Strategy Professionals

          Report:Build The Mobile Banking Road Map You Need

          Road Map: The Mobile Banking Strategy Playbook

          Digital banking executives and their teams need a mobile banking road map, but there are many ways to organize this plan, prioritize different initiatives, and outline what will be needed to complete...

          • Downloads: 621
        • For eBusiness & Channel Strategy Professionals

          Report:Build A World-Class Mobile Insurance Strategy

          Executive Overview: The Mobile Insurance Strategy Playbook

          Digital insurance teams are hitting their mobile stride, pushed along by growing numbers of customers who now want the same kinds of experiences from insurance providers that they have with...

          • Downloads: 909
        • For eBusiness & Channel Strategy Professionals

          Report:Forrester Readiness Index: eCommerce, 2015

          ForecastView Spreadsheet

          The Forrester Readiness Index (FRI) for eCommerce assesses 25 variables that give insights into 55 global markets. While there is no universal tool for selecting expansion opportunities, the...

          • Downloads: 4
        • For eBusiness & Channel Strategy Professionals

          Report:Brief: Why You're Stuck With Content And Commerce Platforms For Now

          Balance eCommerce And Web Content Management Platforms To Serve The Digital Customer Experience

          Most firms in Asia Pacific have discrete brand and commerce platforms, as they serve different objectives. But to delight empowered customers, firms must deliver exceptional customer experiences...

          • For eBusiness & Channel Strategy Professionals

            Report:Brief: Digital Leaders Focus On Digitizing Business Strategy

            Lessons Learned From Allstate Insurance, Mondelez International, And Amazon Business

            Attendees at Forrester's Digital Business 2015 Forum heard from digital leaders at top firms who are making bold moves to transform their companies. Allstate Insurance is merging digital and physical...

            • Downloads: 121
          • For eBusiness & Channel Strategy Professionals

            Report:Omnichannel Mastery: Optimize In-Store Pickup

            Continuous Improvement: The Omnichannel Commerce Playbook

            Omnichannel fulfillment capabilities — that is, the ability to offer the customer cross-channel visibility and ordering options — have become the standard for leading traditional retailers. Most...

            • Downloads: 383
          • For B2C Marketing Professionals

            Report:Making Content Work For Retail

            Marketers Must Adapt Their Content Marketing Strategies To Three Retailer Archetypes To Drive Results

            To shoppers, visits to a retailer feel like two experiences separated by a common brand. TV ads, in-store promotions and brands' websites speak to shoppers' aspirations. Retail messages — in-store...

            • Downloads: 136
          • For eBusiness & Channel Strategy Professionals

            Report:Mobile Is Not A Channel

            Vision: The Mobile eBusiness Playbook

            eBusiness professionals who treat mobile as just a channel will fail. Mobile is not a new technology in 2015, but the majority of eBusiness professionals still treat it as one. Rather than leveraging...

            • Downloads: 588
          • For eBusiness & Channel Strategy Professionals

            Report:Brief: US Cross-Channel Retail Forecast, 2015 To 2020

            Mobile Phones Influence Nearly $1 Trillion In Retail Today

            While online retail continues to grow rapidly, digitally-influenced offline retail is also significant and growing. Shoppers often research online in big and small ways across every shopping category...

            • Downloads: 143
          • For B2C Marketing Professionals

            Report:The State Of Consumers And Technology: Benchmark 2015, Canada

            North American Consumer Technographics®

            This report is an overview of Canadian consumers' behaviors and technology attitudes by age group, based on Forrester's North American Consumer Technographics surveys and our ForecastView data....

            • Downloads: 12
          • For eBusiness & Channel Strategy Professionals

            Report:Forrester Research Online Retail Forecast, 2015 To 2020 (Russia And Poland)

            ForecastView Spreadsheet

            Russia is the largest retail market in Europe, with €501 billion in sales in 2014. However, Russia’s economy has undergone a dramatic change over the past year with the decline in world...

            • Downloads: 5
          • For eBusiness & Channel Strategy Professionals

            Report:Forrester Research Online Retail Forecast, 2015 To 2020 (Asia Pacific)

            ForecastView Spreadsheet

            We expect online retail sales in Asia Pacific — Australia, China, India, Japan, and South Korea — to reach $1.4 trillion by 2020, growing at a compound annual growth rate (CAGR) of 14.3%...

            • Downloads: 8
          • For eBusiness & Channel Strategy Professionals

            Report:Embed Innovation To Sustain Mobile Banking Excellence

            Continuous Improvement: The Mobile Banking Strategy Playbook

            Successful digital banking teams recognize that their jobs aren't done just because mobile banking apps and sites are live. Customer and business expectations set by the mobile mind shift are...

            • Downloads: 1163
          • For eBusiness & Channel Strategy Professionals

            Report:The Digital Maturity Model

            Digital disruptors are tearing up the rule books, and no industry is immune. In response, firms must take a different approach to digital strategy, embedding digital capabilities into the heart of...

            • Downloads: 74
          • For eBusiness & Channel Strategy Professionals

            Report:Help Customers Make Better Financial Decisions

            Executive Overview: The Digital Money Management Playbook

            Digital money management promises to give millions of people the budgeting tips, financial guidance, and advice that so many sorely need. Yet too many firms have taken a project-based approach to...

            • Downloads: 379
          • For eBusiness & Channel Strategy Professionals

            Report:Why European Retailers Need Click-And-Collect To Thrive

            Facilitating Customer Convenience Through Click-And-Collect

            Delivery options that allow customers to buy goods online and collect them in person (click-and-collect) benefit both customer convenience and retailer logistics efficiencies. This service speaks...

            • Downloads: 95