eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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463 results in Reports

  • eCommerce
  • Past 18 months
  • For Application Development & Delivery Professionals

    Report:B2B Order Management Bridges The Gap Between B2B eCommerce And ERP

    Create A B2B Order Management Strategy That Prioritizes Speed And Agility Over Economies Of Standardization

    Many eCommerce projects fail due to problems integrating front-office applications with back-office order tracking and execution. This "integration gap" is a particular challenge in B2B scenarios...

    • For eBusiness & Channel Strategy Professionals

      Report:Brief: Audit Your Digital Transformation Efforts To Ensure Successful Delivery

      Introducing Forrester's Digital Business Transformation Program Assessment Tool

      Digital transformation is a complex and potentially expensive undertaking. How do you know if your team is set up for success? Do you have the right senior sponsorship and cross-functional governance...

      • Downloads: 3
    • For eBusiness & Channel Strategy Professionals

      Report:Disrupting Finance: Mobile Payment Systems

      Mobile Payment Systems Are Still Struggling To Spark Adoption

      The mobile mind shift — the expectation by consumers that they can get what they want in their immediate context and moment of need — has inspired a generation of disrupters that use...

      • Downloads: 62
    • For eBusiness & Channel Strategy Professionals

      Report:Quick Take: Schwab's Intelligent Portfolios Will Squeeze Other Investment Managers

      Top Custodian Unveils Aggressively Priced Robo-Advice Platform For Independent Advisors

      Two weeks after launching its direct-to-consumer digital investment manager, Charles Schwab has unveiled a version for independent Registered Investment Advisors (RIAs) and their clients. Like its...

      • Downloads: 47
    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Research Web-Influenced Retail Sales Forecast, 2015 To 2020 (EU-7)

      ForecastView Spreadsheet

      The forecast emphasizes the importance of multichannel retailing as 45% of offline sales will be influenced by the Web in 2020. From 2015 to 2020, web-influenced sales will grow at a compound annual...

      • Downloads: 1
    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Research B2B eCommerce Forecast, 2015 To 2020 (US)

      ForecastView Spreadsheet

      The business-to-business (B2B) eCommerce market is quickly evolving, owing its growth to indoctrinated online buyers and increasing digital network sophistication. The total US B2B market is over...

      • Downloads: 1
    • For eBusiness & Channel Strategy Professionals

      Report:Trends 2015: North American Digital Insurance

      eBusiness Executives Must Drive Digital Business Transformation

      Disrupt or be disrupted. That's the challenge facing American and Canadian insurers in 2015. Customer experience expectations, their willingness to consider a growing array of new options to buy...

      • Downloads: 109
    • For eBusiness & Channel Strategy Professionals

      Report:The State Of Mobile App Development

      Few eBusiness Teams Keep Pace With Customer App Expectations

      eBusiness professionals struggle to keep pace with consumer expectations of mobile apps. Competitors, entrepreneurs, and brands outside their industry push the envelope on what defines "best in...

      • Downloads: 114
    • For eBusiness & Channel Strategy Professionals

      Report:Build A World-Class Mobile Banking Strategy

      Executive Overview: The Mobile Banking Strategy Playbook

      Mobile banking is the most important strategic change in retail banking in more than a decade. The mobile banking strategy playbook provides insights for all banking eBusiness and channel strategy...

      • Downloads: 1303
    • For eBusiness & Channel Strategy Professionals

      Report:What Different Investor Segments Really Want

      Understanding US Investor Segments Through The Media They Consume

      Forrester segments investors based on two dimensions: investable assets and self-directedness. The combination yields nine discrete investor segments. Among other distinct characteristics, the...

      • Downloads: 55
    • For eBusiness & Channel Strategy Professionals

      Report:The Mobile Technology Firms Use For Consumers: 2014

      Benchmarks: The Mobile eBusiness Playbook

      The adoption of smartphones and tablets is growing at an unprecedented rate. Forrester has forecast that more than half of mobile subscribers globally would own a smartphone by the end of 2014....

      • Downloads: 71
    • For Customer Insights Professionals

      Report:B2B Loyalty, The B2C Way

      Consumer Loyalty Principles Can Help B2B Companies Reward, Recognize, And Engage Their Customers

      Earning customer loyalty is very important to B2B marketers. After all, loyalty translates directly into referrals and new cross-sell/upsell opportunities. But it's easy for customer insights (CI)...

      • Downloads: 90
    • For eBusiness & Channel Strategy Professionals

      Report:Trends 2015: European Digital Insurance

      eBusiness Executives Must Drive Digital Business Transformation

      After a number of lean years, European insurers are eager to return to growth in 2015. But with economic growth in Europe still subdued, this aim can only be achieved by winning new customer segments...

      • Downloads: 101
    • For eBusiness & Channel Strategy Professionals

      Report:Develop A Data-Driven Digital Business

      Short-Sighted Analytics Are Hindering Digital Leaders

      Forrester's digital maturity model defines measurement as one of the four key pillars of transformation, yet too many eBusiness professionals lack the customer-centric, cross-touchpoint insight...

      • Downloads: 202
    • For eBusiness & Channel Strategy Professionals

      Report:Brief: Key Technology Themes For Digital Retailers

      NRF's Big Show Highlights A New Generation Of Solutions Offering Customer-Centric And Data-Based Insights

      The rules of engagement between retailers and customers are changing. Recognizing the serious challenge they face, eBusiness professionals often turn to solution providers that specialize in...

      • Downloads: 117
    • For eBusiness & Channel Strategy Professionals

      Report:Market Overview: Full-Service eCommerce Solutions

      Running an eCommerce operation in today's fast-paced, highly competitive marketplace is hard, and it just keeps getting harder. eBusinesses must execute many functional areas well — from demand...

      • For eBusiness & Channel Strategy Professionals

        Report:Quick Take: Intelligent Portfolios From Charles Schwab Will Ignite The Robo-Advisor Market

        Charles Schwab's strong entry into the digital investment management market will boost awareness and adoption of so-called "robo-advisors," which offer managed accounts for a fraction of what...

        • Downloads: 105
      • For Application Development & Delivery Professionals

        Report:Brief: Adobe Tops The Technology Partner Podium

        Digital Experience Service Providers Turn Most Often To Adobe Ahead Of IBM, Google, Sitecore, and 58 Other Technology Products

        Forrester recently surveyed 46 service providers, ranging from giants like Deloitte Digital, Infosys, and SapientNitro to specialists like Siteworx, Rockfish, and Manifest Digital. We asked for their...

        • Downloads: 68
      • For eBusiness & Channel Strategy Professionals

        Report:2014 Website Functionality Benchmark: US Health Insurance Plan Public Sites

        In An Age Of Increasing Complexity And Consumer Choice, Healthcare Sites Struggle With Simplicity

        In the wake of the Affordable Care Act, leading health plans have been vocal about finally making serious investments in retail-oriented, digital shop-to-enroll experiences. As we move into the tail...

        • Downloads: 98
      • For Customer Insights Professionals

        Report:B2B Marketers Can Govern L2RM With The Funnel But Must Design To The Customer Life Cycle

        The lead funnel (along with funnel derivatives such as the waterfall) gets well-deserved celebrity for giving business-to-business (B2B) marketing pros a metaphor to communicate the relevance of...

        • Downloads: 72
      • For eBusiness & Channel Strategy Professionals

        Report:How To Organize For Digital Financial Innovation

        Find The Right Organizational Structure To Spark Innovation In Digital Financial Services

        Digital disruption is hitting retail financial services as ambitious financial upstarts flood the market, aiming to delight your customers with superior digital experiences. Leading firms are...

        • Downloads: 168
      • For eBusiness & Channel Strategy Professionals

        Report:US Mobile Payments Are Growing Slowly But Show Huge Revenue Potential

        ForecastView Document

        Forrester recently released its mobile payments forecast for the US, predicting the growth of in-person, remote, and peer-to-peer (P2P) mobile payments. We've been waiting for mobile payments to...

        • Downloads: 5
      • For eBusiness & Channel Strategy Professionals

        Report:Identifying Partners To Help Streamline Global Expansion

        Tools And Technology: The eCommerce Globalization Playbook

        You've gotten the mandate to take your eCommerce brand global: What next? Once you've taken the time to map out a comprehensive international strategy, you're ready to determine which tools and...

        • Downloads: 463
      • For CMO Professionals

        Report:From Priming The Pipeline To Engaging Buyers: The B2B CMO's New Role In Sales Enablement

        Advances in automation increase visibility and accountability surrounding lead-to-revenue processes. Despite this, tensions between marketing and sales persist concerning the quality of support that...

        • Downloads: 128
      • For Customer Insights Professionals

        Report:B2B Marketers Must Step Up To Message Management

        A Strategic Messaging Architecture Helps Marketing And Sales Stimulate, Sustain, And Scale Consistent Communication

        Savvy business-to-business (B2B) marketing leaders know that contextual, relevant content helps their company connect with customers through all the stages of the customer life cycle. But...

        • Downloads: 81