eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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Market Imperatives




391 results in Reports

  • eCommerce
  • Past 18 months
  • For eBusiness & Channel Strategy Professionals

    Report:Digital Labs Are A Temporary Fix

    Digital Financial Innovation Needs An Agile Environment

    To speed up digital innovation, many eBusiness teams at financial services firms have launched digital innovation labs. These alternative software development environments mostly sit outside of...

    • For eBusiness & Channel Strategy Professionals

      Report:Latin America Online Retail Forecast, 2015 To 2020

      Trends In Brazil, Argentina, And Mexico

      With a population of over half a billion and two countries among the world's 15 largest economies, Latin America is firmly on the radar of eBusiness leaders looking to expand their digital offerings....

      • For B2B Marketing Professionals

        Report:Benchmark Your B2B Content Marketing Strategy And Maturity

        Auditing Practices Better Connects Marketing Content To Business Results

        To understand how well B2B marketers produce and share content that creates interest, relevance, and relationships, we surveyed 113 senior marketers to gauge their content development sophistication...

        • For eBusiness & Channel Strategy Professionals

          Report:Trends 2016: North American Digital Banking

          Digital Business Execs Must Step Up And Drive Digital Transformation

          Uncertain economic conditions, wavering markets, and tight budgets are increasing the pressure on digital teams to deliver a great amount and stretch their investment dollars further than ever. From...

          • For eBusiness & Channel Strategy Professionals

            Report:Brief: US Online Retail Forecast: 2015 To 2020

            We expect US online retail to reach $373 billion in 2016. That figure will grow to more than $500 billion by 2020. This brief explores the drivers of online retail sales growth in the US and the...

            • Downloads: 15
          • For B2C Marketing Professionals

            Report:Master Your Mobile Loyalty Moments

            Continuous Improvement: The Customer Loyalty Playbook

            Today, consumers rely on their mobile phones and tablets as information, entertainment, shopping, and life companions. They expect they can get what they want in their immediate context and moments...

            • Downloads: 978
          • For CIO Professionals

            Report:The Forrester Wave™: Digital Platform Engineering Services, Q2 2016

            The Seven Vendors That Matter Most And How They Stack Up

            In our 15-criteria evaluation of digital platform engineering services (DPES) firms, we identified seven vendors making inroads in this emerging business technology services market — EPAM Systems,...

            • Downloads: 44
          • For Infrastructure & Operations Professionals

            Report:How Enterprise Smart Glasses Will Drive Workforce Enablement

            Forecast: US Enterprise Adoption And Usage Of Smart Glasses

            While Google Glass missed in the consumer realm, it made an impact on enterprises by popularizing the concept of smart glasses. Today, much richer, more sophisticated offerings offer new...

            • Downloads: 40
          • For CMO Professionals

            Report:Brief: Digital Winners Know That More Is More

            Uber, Financial Services, And The End Of Zero-Sum Thinking

            Uber is the most prominent proof that a new economic model has changed how businesses succeed. The model, based on positive-sum thinking, rejects the age-old assumption of scarcity. This brief looks...

            • Downloads: 204
          • For eBusiness & Channel Strategy Professionals

            Report:Master Design Thinking To Accelerate Your Digital Transformation

            Processes: The Digital Business Transformation Playbook

            Teams across your business are likely using customer-focused methods like journey mapping and Agile development to pursue digital business transformation and create digital experiences....

            • Downloads: 166
          • For Application Development & Delivery Professionals

            Report:An Introduction To Digital Core Banking

            Avoid The Potemkin Effect And Ease Your Banking Platform Transformation

            Banks need to digitize the way they do business to remain competitive. Their application development and delivery (AD&D) teams must update their application landscapes to support this digital...

            • Downloads: 110
          • For eBusiness & Channel Strategy Professionals

            Report:New Online Shopping Traditions Emerge From The 2015 US Holiday Season

            A Technographics® 360 Report: Using Online Community And Social Listening Data

            With the 2015 holiday season safely behind us, eBusiness professionals can start to analyze US consumers' holiday season shopping behaviors. Due to the large sales volumes, consumers' high...

            • Downloads: 10
          • For eBusiness & Channel Strategy Professionals

            Report:Disruption Is Brewing In Digital Investment, Security, And Identity

            The 2016 FinTech Finals Showcased The Next Frontier Of Disruption

            Financial technology (fintech) is booming: In 2015, a record $4.5 billion poured into fintech startups in Asia Pacific (AP). These disruptors have caught the attention of savvy eBusiness executives...

            • Downloads: 101
          • For eBusiness & Channel Strategy Professionals

            Report:Forrester Data Web-Influenced Retail Sales Forecast, 2016 To 2021 (EU-7)

            ForecastView Spreadsheet

            Our web-influenced forecast helps retailers understand how consumers research online but buy offline. By 2021, the web will influence 46% of offline sales. Web-influenced sales will grow at a...

            • Downloads: 1
          • For eBusiness & Channel Strategy Professionals

            Report:Design Better Cross-Channel Banking Journeys

            Digital Executives Should Take The Lead By Focusing On The Most Important Touchpoint Pairs

            Bank prospects and customers frequently move from one touchpoint to another to shop for products, receive customer service, make transactions, and get financial advice. Yet many of these...

            • Downloads: 145
          • For eBusiness & Channel Strategy Professionals

            Report:Five Payment Trends North American eBusiness Professionals Should Watch: 2016 To 2018

            Consumers are tapping digital touchpoints to shop, and they increasingly rely on mobile devices online and in-store. In turn, retailers are shifting their attention to deliver more value to customers...

            • Downloads: 131
          • For eBusiness & Channel Strategy Professionals

            Report:Trends 2016: North American Digital Insurance

            The Age Of The Customer Expands The Scope Of Digital Influence In 2016

            US and Canadian digital insurance teams have come face to face with the age of the customer. Customers expect to have their problems solved whenever, wherever, and on any device. New competitors are...

            • Downloads: 262
          • For eBusiness & Channel Strategy Professionals

            Report:Make Your B2B Business A Digital Business

            Executive Overview: The B2B eCommerce Playbook

            New forms of digital customer engagement are transforming B2B businesses. In many cases, they're being forced to fundamentally rethink how they go to market — from the customers they target to the...

            • Downloads: 1556
          • For eBusiness & Channel Strategy Professionals

            Report:Brief: Key Tech Trends That Serve Up Next-Gen Commerce

            Meeting the ever-changing expectations of today's retail customer is a challenge, and eBusiness pros are forced to regularly ask, "What technologies do I need to care about today?" and "Am I using...

            • Downloads: 103
          • For eBusiness & Channel Strategy Professionals

            Report:Organize For Mobile Success

            Organization: The Mobile eBusiness Playbook

            As firms mature their mobile strategies in 2016 and beyond, the C-suite must take ownership of mobile initiatives to ensure the dedication, processes, and resources they require. This report helps...

            • Downloads: 106
          • For eBusiness & Channel Strategy Professionals

            Report:10 FAQs On The State Of Online Retail

            What Inquiring eBusiness Executives Are Always Asking About

            This report answers the top questions that Forrester clients ask about the state of online retail. In an FAQ format, we address eBusiness professionals' general sizing, region, and category...

            • Downloads: 93
          • For eBusiness & Channel Strategy Professionals

            Report:Disrupting Finance: Digital Wallets

            Digital Wallets Compete For Market Share, But Consumer Adoption Will Be Slower Than You Think

            Where, with whom, and how much customers spend is a treasure trove of profitable data currently held by banks and a handful of card networks worldwide. The past few years have seen the emergence of...

            • Downloads: 250
          • For eBusiness & Channel Strategy Professionals

            Report:Forrester Research Online Cross-Border Retail Forecast, 2016 To 2021 (Global)

            ForecastView Spreadsheet

            Cross-border B2C e-commerce will more than double over the next five years to reach $424 billion by 2021. China will drive cross-border growth, and its share of the online cross-border market will...

            • Downloads: 2
          • For eBusiness & Channel Strategy Professionals

            Report:Case Study: DBS Bank Fosters A Customer-Led Innovation Culture

            Multidisciplinary Programs Help Employees Become Digital Innovators

            Rapid, customer-led innovation is critical to remaining relevant in the age of the customer, but most organizations suffer from innovation inertia. Overcoming this inertia requires an organization to...

            • Downloads: 99
          • For eBusiness & Channel Strategy Professionals

            Report:Forrester Research Online Cross-Border Retail Forecast, 2016 To 2021 (Europe)

            ForecastView Spreadsheet

            Part of our global online cross-border retail forecast, this forecast details cross-border retail buyers, cross-border retail spend, and the provenance by region of retail goods bought cross-border...